This document discusses various work hacks or productivity tips for getting more done in less time using open social collaboration platforms. Some of the key hacks mentioned include using a social collaboration platform like Tracky as a central hub for tasks, projects, media queries and more; automating social sharing through tools like Buffer and dlvr.it; creating a social editorial calendar for content planning; and reducing email use by grouping contacts and topics on the collaboration platform. The document provides examples of how these hacks have helped one communications professional increase output, reduce email volumes, and better manage tasks and media relations.

1. HOW TO:
Get more done in less time"
Sarah Evans I (@PRsarahevans) I sarah@tracky.com
#workhacks

2. #workhacks

3. THIS isn’t working.
#workhacks

4. Enter open social
collaboration platforms and
work hacks."
#workhacks

5. What are #workhacks?"
Creating effective solutions to a
work problem.
#workhacks

6. Today’s #workhacks:"
• Running your social editorial calendar
(and without a spreadsheet)
• Monitoring online news for story opps
• Emailing (better)
• Make a cinch of social sharing
• Create a robust resource of media queries
• Updating your clients and team(s)
• Social publishing
#workhacks

7. Think about your open social
collaboration platform like your
website or blog. It’s a central
hub where everything lives. You
constantly drive everything to it."
#workhacks

8. This single habit will transform the way
you work, your ability to get more
things done and reduce your email
consumption and creation dramatically."
#workhacks

9. If you’re starting here, then you’re missing out.
#workhacks

10. • Media queries
• Task updates
for superiors
• Volunteer
activities
• Editorial
calendar
• Blog/content
creation
• Social
publishing
#workhacks

11. I got out of email and
into collaboration."
#workhacks

12. Monitoring news, competitors & more
(IFTTT, mobile, social, lists, Google Alerts)"
#workhacks

13. We use this content for…"
• Social sharing
• Story starters
• Daily e-blast
• Weekly #journchat
• Case studies
• Media/pitches
• Research
• Product enhancements
#workhacks

14. 3 tiers of monitoring:"
#workhacks

15. www.ifttt.com
Copy
&
paste
#workhacks

16. www.bufferapp.com
In the hopper for any other applicable Twitter
accounts (e.g. clients) + hashtag(s).
Rewritten for other social networks and
added to the hopper.
{Link}"
#workhacks
https://ifttt.com/recipes/18573 J

17. Get industry news faster than 99% of your peers.
#workhacks

18. And, if it’s a story starter…
(We do 1 of 5 things)"
Blog post,
Media pitch,
Social media release;
Guest post; or
Archive for later
#workhacks

19. Social Editorial Calendar
#workhacks

20. #workhacks

21. How we create content:
STEP 1:
Go to the
PR Group.
#workhacks

22. STEP 2:
Assign
team
members,
set a due
date and
share
notes.
#workhacks

23. STEP 3:
Create a
Google Doc
within the
track.
Everyone is
notified, saves
an email and
keeps
everything in
one
document.
#workhacks

24. STEP 4:
We have an
“official” blog
template so that
anyone writing
for our site can
stay consistent
with our
branding. I have
it starred so that
it’s always
available when
working.
#workhacks

25. How we share content:
Create a tactical arsenal (lives in the “umbrella” over all tasks) and
determine priority levels for your messages.
1. Post to Twitter from all possible accounts and, when appropriate, 1) mention
(@) company name, co-founders, co-workers, investors and/or advisors
(depending on the post); 2) include essential hashtags (if there are a lot of
associated hashtags focus on most important first, then include others in future
posts); 3) DM people who might like to share with a request to RT; 4) Share post
2-3 times over 2 weeks, then once a month for 3 months, then once every other
month (from company account and co-founders accounts)
2. Post to Linkedin company and personal profiles and, when appropriate, tag
(@) company name, co-founders, co-workers, investors and/or advisors
(depending on the post). ESSENTIAL: Write a helpful, informative message to
people with a certain job title or certain industry. Build an email list based on
this within LinkedIn. MAKE SURE TO SELECT THE OPTION TO HIDE ALL
EMAIL ADDRESSES before sending. You can only do 50 people at a time, so
block off at least an hour to send.
For example, tactics 1-5 are for every post, 1-15 are for medium
priority and 1-26 are for highest priority.
#workhacks

26. K.I.S.S."
• Identify your “key
times” (Tweriod)
• Schedule posts to go out
at times you’re most likely
to reach your community
(Buffer)
• Automate your sharing
(dlvr.it)
• Schedule for G+
(DoShare)
• Reminders to share
evergreen content every
few weeks or months.
(Tracky)
#workhacks

27. • Plan out 5 to 7
days in advance.
• Keep a social
sharing track
where this
information lives
so you can
repurpose it.
• Check it daily to
remove content
or check it.
#workhacks

28. Where do you find content? "
• Alltop (alltop.com)
• Reddit
• Feedly or Flipboard
(on iOS)
• Google Reader
• RSS
• Twitter lists
• Facebook lists
• Tumblr
• icanhascheezburger
#workhacks

29. Bonus Tip! Allow your research to
double as content, real-time"
h"ps://www.rebelmouse.com/trendingonline/
#workhacks

30. Track success of content"
#workhacks

31. The secret to
reducing email…
#workhacks

32. Group. Everything."
People you frequently email
Projects you’re working on
All of your clients
Research and media lists
Public groups
Partnerships with other businesses
Recipes, crafts and other hobbies
#workhacks

33. Make your own list. Here’s mine:"
Email" Social
collaboration"
Initial project overview, including links to tracks.
X
Quick hello, introduction (initial comm.)
X
Interviews, questions, surveys
X
X
Urgent, important update (with link to track)
X
X
Scheduling meetings, lunch
X
Pitch, media reply
X
X
All company/corporate message
X
Marketing material creation
X
Content creation (e.g. blog posts)
X
#workhacks

34. Make your
inbox work
for you"
#workhacks

35. Use quick response email
templates on your smartphone
(and if you’re on iOS, there’s a hack for that)"
• Identify an app or built
in feature that can be
accessed on your
computer, smartphone
and tablet.
• Type them once and
use at your discretion.
#workhacks

36. Power incoming communication
with the same platform."
#workhacks

37. EXAMPLE:
Customer service and requests
#workhacks

38. Manage media relations
(and, gasp, without a spreadsheet)"
#workhacks

39. Media queries"
What’s your
current
process?
Email upon
email upon
email?
#workhacks

40. All pitches
are archived,
tagged and
searchable.
#workhacks

41. #workhacks

42. Label, tag, set a deadline and
assign appropriately.
#workhacks

43. Keep client(s), peers, vendors as
informed as possible and help your
staff keep you informed, too."
#workhacks

44. Keep
everyone in
the loop
#workhacks

45. Use for clients,
vendors and staff.
Update
real-time with
important tasks
and
accomplishments.
Amazing archive
and opportunity
for interaction.
#workhacks

46. Publish to your social community site"
LVchamber.com/start
#workhacks

47. All told, these #workhacks and integration of
open social collaboration has personally:
"
• Increased ability to produce content by 110%
(from 2 blog posts on one blog per week to 4-6 posts on two-three blogs per week)
• Reduced outgoing email by 25%
(from 3,600 to 2,700 over three months)
• Reduced incoming email by 5%
(from 9,000 to 8,550 over three months – and still dropping)
• Increase in content sharing on social sites
(from 5 to 7 shares on one social account to 5-8 shares across 12 social accounts)
• Drive views to Tracky website by 500%
• Create additional communities to engage
(Launched the Google+ PR Community with more than 1,600 active
members)
• Increased online engagement for multiple brands
(on average, 100 to 1.2K clicks on each article shared)
#workhacks

48. #workhacks

49. For a list of all resources mentioned
today, visit:
https://tracky.com/46630.
#workhacks

50. #workhacks

51. Congratulations! "
You are the 1%.
Of “doers,” that is.
Instead of talking about what you want
to do, you actually do it. That’s a rare
gift and you, my friend, have it. Be
proud of your gift and tell the world that
you’re part of an elite group of doers!
#workhacks