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@typeaparent #typeavegas
S AR AH E VAN S
@ P R S AR AH E VAN S
SELLING THE
BRAND OF “YOU”
@PRSARAHEVANS
@typeaparent #typeavegas
That thing you do when you
say, “it’s so easy, anyone
can do it…” That’s your gift,
your talent a...
@typeaparent #typeavegas
Create socialized
brand news and
engagement around
big events.
@typeaparent #typeavegas
I R U N U N AB AS H E D LY F R E E T H R O U G H T H I S O N E L I F E ,
W I T H O U T F E AR
I E...
IDENTIFY A NEED, GO FOR IT
 Where is there a
deficiency in your niche?
 For me, it’s the ability to
make brands less
pas...
WHO MAKES YOUR “NICE” LIST?
 Align yourself with
brands that share your
values
 Identify their PR contacts
 Schedule ti...
BUILD YOUR DECK & USE YOUR SOCIAL
PROFILE AS A BUSINESS CARD
 Who do you reach
 How far is your reach
 What do your
con...
@typeaparent #typeavegas
 Think about the many roles you need to play:
strategist, communicator, producer, writer, editor...
@typeaparent #typeavegas
I T ’ S E AS Y TO G E T C AU G H T U P I N T H E “ G AM E ”
AN D F O R G E T W H Y Y O U ’ R E D ...
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BUILDING THE BRAND OF "YOU"

Slides from Sarah's keynote at #TypeAVegas in 2015.

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BUILDING THE BRAND OF "YOU"

  1. 1. @typeaparent #typeavegas S AR AH E VAN S @ P R S AR AH E VAN S SELLING THE BRAND OF “YOU” @PRSARAHEVANS
  2. 2. @typeaparent #typeavegas That thing you do when you say, “it’s so easy, anyone can do it…” That’s your gift, your talent and it’s worth something. KNOW YOUR WORTH
  3. 3. @typeaparent #typeavegas Create socialized brand news and engagement around big events.
  4. 4. @typeaparent #typeavegas I R U N U N AB AS H E D LY F R E E T H R O U G H T H I S O N E L I F E , W I T H O U T F E AR I E X P E C T T H E U N E X P E CT E D I B E L I E V E I N AB U N D AN C E I L I V E DEVELOP YOUR PERSONAL MISSION STATEMENT
  5. 5. IDENTIFY A NEED, GO FOR IT  Where is there a deficiency in your niche?  For me, it’s the ability to make brands less passive  It’s more than logo placement, now it’s correspondent placement  Wins = more business
  6. 6. WHO MAKES YOUR “NICE” LIST?  Align yourself with brands that share your values  Identify their PR contacts  Schedule time to meet with them (phone, conferences, events)  Meet with them quarterly and/or annually  Work your key messaging into brand meetings (when brands think of you, they think…)  Update your list like media list, quarterly (frequent turnover) @typeaparent #typeavegas
  7. 7. BUILD YOUR DECK & USE YOUR SOCIAL PROFILE AS A BUSINESS CARD  Who do you reach  How far is your reach  What do your conversations focus on  Where do your conversations “live”  Celebrate your successes @typeaparent #typeavegas
  8. 8. @typeaparent #typeavegas  Think about the many roles you need to play: strategist, communicator, producer, writer, editor, connector, enthusiast, CFO, janitor…  Keep an eye on media trends  Use productivity tools to maximize efforts (Evernote, Dropbox, Google Drive…)
  9. 9. @typeaparent #typeavegas I T ’ S E AS Y TO G E T C AU G H T U P I N T H E “ G AM E ” AN D F O R G E T W H Y Y O U ’ R E D O I N G T H I S I N T H E F I R S T P L AC E . IN THE MIDST OF IT ALL, DON’T LOSE FOCUS @typeaparent #typeavegas

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