3. Agenda
The Video Game Industry (some definitions)
Landscape for Development on PlayStation
PlayStation-edu Program
Developer Incubation Program
4. Not talking about…
Commercial aspect
Sales
Rolling out PlayStation
Movies, Music, Electronics
Other divisions
5. SCE (Sony Computer Entertainment)
Sony Corporation ~ 160,000 employees
Sony Computer Entertainment ~ 6,000 employees
SCEA ~ 2,000 employees
A percentage of Sony Latin America Affiliates’ time
8. What is a Developer
A business that profits from making games
A team that can go from pre-production through
production
Creative, engineering, art, test, production
9. What is a Publisher
A business that profits from bringing games to
market
Risk Management
Distribution, Marketing
10. What is an e-Publisher
A Developer that Publishes its own game via Digital
Distribution
11. PS3 Business in North America
1 Console (PS3)
~ 100 Publishers Retail
~ 150 e-Publishers
~ 250 PS3 Developers
~ 120 Tools and Middleware Providers
~ 25 Incubators
12. The PlayStation Developer Community in
the Americas
~ 250 PS3 developers
~ 200 PSP developers
New Opportunity – Digital Distribution
Current developers are very busy with other
platforms
Working on building a developer community in Latin
America of about 80 developers
13. History
1995 2000 2003 2006
PS1 PS2 PSP PS3
CD DVD UMD Blu-Ray
GTE EE / VU OSD CELL (PPU/SPU)
IOP Online RSX
GS Wireless
C / Asm C++ / Asm C++ / Asm C++ / Asm
Scripting OpenGL Scripting
Middleware Middleware
15. Program Goals
Aid the steep learning curve for a PlayStation
console
Building relationship with SCE
Building a curriculum that will seed the development
community
17. Incubator
A game developer
An established business
Interested in exploring PlayStation development
Ideally graduates to a PlayStation Licensee (A
PlayStation Developer)
** Can NOT submit games to PlayStation team
** Can NOT Publish
20. Sign-up Process for PlayStation-edu and
Incubation Programs
Discussions between SCEA and Academic / Incubation Entity
PSP/PS2/PS3 Application
NDA
Academic License / Incubator TLA (Tool Loan Agreement)
Aligning goals for program and curriculum integration
Educator access to the PlayStation-edu / Incubator access to
Developer Network (aka. DevNet)
21. Key Message
There is a clear need for embedded engineering
talent with experience on the PlayStation platforms.
This program is not targeting game creation, but for
engineers that want to understand how the hardware
works in the PlayStation consoles.
22. Other SCEA programs of interest
Developer Program Licensee for PlayStation
Tools and Middleware Program
Developer Service Provider Program
Comics Aggregator Program
PSHome Developer Program
www.tpr.scea.com