11. #saponia
June 10 – viral video launched
as part of a campaign for
washing powder….
….and on June 12, the crisis
hits the road!
PresentedatPRilika2016,Belgrade,dec.2016/BarbaraKrajnc
19. What’s compliance?
Adherence to the laws and
regulations passed by official
regulating bodies as well as
general principles of ethical
conduct.
(Source: http://www.corporatecompliance.org/Resources/
SCCEResources/ComplianceDictionary.aspx#c)
PresentedatPRilika2016,Belgrade,dec.2016/BarbaraKrajnc
20. What else is compliance?
! A guardian of future
business
! A simple test of your
actions
PresentedatPRilika2016,Belgrade,dec.2016/BarbaraKrajnc
21. Test your actions
! Decision tree (4 Qs)
1. Is it legal?
2. Is it ethical?
3. Is it against our policies?
4. Is it a bad idea?
PresentedatPRilika2016,Belgrade,dec.2016/BarbaraKrajnc
22. Risk index for Compliance
! Accounting Fraud
! Antitrust / Competition Law
! Bribery and Corruption
! Confidential Information
! Conflicts of Interest
! Consumer Protection
! Document Management
! Employment / Labor law
! Environment / Protection
! Working with Government
! Harassment
! Insider Trading
! Licensing
! Money Laundering
! Political contributions / Lobbying
! Privacy / Data Protection
! Intellectual property
! Sales & marketing
! Taxes
! Salaries
! Workplace health & safety
! Workplace relations &
security
PresentedatPRilika2016,Belgrade,dec.2016/BarbaraKrajnc
24. Social Media
! Enterprise social networks
(intranet)
! External social media
PresentedatPRilika2016,Belgrade,dec.2016/BarbaraKrajnc
25. Purpose of social media use
! Brand visibility
! Customer service
! Promotion of products or services
! Engagement (internal, employees,
customers, business partners)
! Knowledge sharing
! Recruitment
PresentedatPRilika2016,Belgrade,dec.2016/BarbaraKrajnc
26. Users of social media
! Marketing
! Sales
! Communications
! Customer service
! IT
! HR
PresentedatPRilika2016,Belgrade,dec.2016/BarbaraKrajnc
27. Social Media Risk
Management
! Risk Assessment
! Risk categorization
! Governance
! Policies, trainings, awareness
PresentedatPRilika2016,Belgrade,dec.2016/BarbaraKrajnc
28. Risk Assessment & Evaluation
! Risk matrix ! Risk score = Impact x Likelihood
Significant O/G
Major O/G
Moderate O/G
Minor O/G O/G O/G
Slight
Slight Minor Moderate Major Significant
Likelihood (1- 5)
Impact(1-5)
PresentedatPRilika2016,Belgrade,dec.2016/BarbaraKrajnc
34. Social media regulatory mix
Source: Social media Risk
and Governance, P. Mennie,
Kogan Page, p. 183)
PresentedatPRilika2016,Belgrade,dec.2016/BarbaraKrajnc
35. Key to success
! Know your business &
corporate culture
! Know your audience
! Know your risks
! Adapt to changes
PresentedatPRilika2016,Belgrade,dec.2016/BarbaraKrajnc
36. Some useful resources
! ISO Standards
! ISO 19600 Compliance management systems
! ISO 26000 Social responsibility
! ISO 31000 Risk management
! ISO 27001 Information security management
! ISO 37001 Anti bribery management systems
! SCCE (corporatecompliance.org)
! …or
PresentedatPRilika2016,Belgrade,dec.2016/BarbaraKrajnc
37. Get in touch with me☺
Barbara Krajnc
barbara@auroraborealis.si
@bakrajnc
http://si.linkedin.com/pub/barbara-krajnc/
3/178/381
PresentedatPRilika2016,Belgrade,dec.2016/BarbaraKrajnc