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Internal Assignment Applicable for DECEMBER 2018 Examination
Marketing of Financial Services
Q 1) Develop a Service Marketing Mix (using 8 Ps) for a private Life Insurance company of your choice.
Q 2) Your client wants to invest in Mutual Funds that rebalance the portfolio between equity and debt.
Explain how it could be beneficial for your client to invest in such funds.
Q 3) You are a Financial Planner. Your client Ashish Shukla aged 23 years has just started his career with
an IT company earning Rs 7 lakhs per year. Ashish requires your help to make some financial decisions.
(You can make any assumptions to further build up your case.)
a) Ashish wants to buy a Life Insurance policy. He is confused whether he should buy a ULIP or a Term
Plan. Give justification and reasoning for the option you would suggest to your client.
b) Ashish wants your help to maximize his savings and to understand how he can get the maximum
benefit of compounding to grow his investments. Help Ashish develop a investment plan to meet his life
goals.
Corporate Finance
1. ABC Co. sells 10,000 units at a price of Rs. 10 per unit. ABC’s total fixed cost is Rs. 20,000, Interest
expense 10,000, and variable cost is Rs. 6 per unit. Find ABC’s degree of operating leverage, degree of
financial leverage and find degree of total leverage.
ABC’s parent company has Rs. 2.5 million is assets that are currently financed by 100% equity. Its EBIT
is Rs.600,000 and its tax rate is 30%. If ABC’s parent changes its capital structure to include 40% debt,
what is its ROE before and after the change? Assume interest rate on debt is 10%. Comment why the
ROE increases after adding debt.
Assuming all other things remain same, how will the ROE change if interest on debt is suddenly
increased to 20% ? Elaborate on the same
2. Kuber Company has a target capital structure of 50% debt and 50% equity, with an after tax cost of
debt of 8%. Cost of retained earnings is 14%. Its profit after tax is Rs, 250,000.
Kuber is considering the following projects to invest in
Project Size of project IRR of project
Project A 100,000 12.0%
Project B 120,000 11.5%
Project C 120,000 11.0%
Project D 120,000 10.5%
Project E 100,000 10.0%
Find the company’s weighted average cost of capital.
If the company accepts all the projects that it could invest in just from its profit after tax and considering
their IRRs, which projects should it take up? Give reason. What will be its total investment in these
projects?
Taking into account its target capital structure, how much of equity portion should the company invest in
these projects? If the company follows Irrelevance Approach (Modigliani and Miller) or residual dividend
policy, what will be its dividend payout ratio?

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3. Hi-Tech company’s partial balance sheet for 2 years is given below
Current Assets (Rs. Lakhs)
Year 2017
Year 2018
Raw materials
20
30
Finished goods
15
15
Receivables
10
30
Other current assets
5
7
Current liabilities (Rs. Lakhs)
Creditors
25
35
Other current liabilities
15
20
Due to a new product launch, Hi-Tech’s sales grew at a faster pace in year 2018. Hi-Tech’s working
capital bank had been assessing its Maximum Permissible Bank Finance (MPBF) under Method 1 till
2017, but due to a credit squeeze it suddenly changed to Method 2 in year 2018.
a) What is the change in net working capital between 2018 and 2017?
b) What is the change in MPBF limit assigned by the bank from year 2017 to 2018? With this change in
MPBF limit, will the working capital financing from the bank increase or decrease?
Cost & Management Accounting
Question 1 Amman , Namman, Pulkit and Amit started with a fast food restaurant, couples of years back.
This year all the partners of the restaurant are planning to come up with a chain of restaurant in the city
and therefore wants to employ some additional staff. One of the partner, gives an advertisement for
recruitment in the Newspaper, for the position of Cost Accountant as well as Management Accountant.
However, Mr. Shinde, the HR manager of the restaurant is confused about difference in the functions
performed by the Cost Accountant and Management Accountant. Discuss how you will convince Mr.
Shinde that both the profiles have certain specific set of functions to be performed, which are different
from each other.
Question 2 Prachi Pvt Ltd manufactures two types of wooden boxes, using certain common facilities. The
following cost data is presented to you -
Box A Type Box B Type Units produced 2000 3000 Direct Labour hours per unit 1 2 Machine hours per
unit 5 7 Set up machines 10 15 Orders 10 20 Machine activity expenses Expenses incurred to set up the
machines ||Expenses in relation to the orders received Rs 500000 Rs50000 Rs 15500
Calculate the overhead per unit absorbed using the most practical and effective approach, which gives
relevance to the casual relationship of cost drivers to activities. Also, discuss the approach in detail.
Question 3 A product ‘X’ passes through two processes. The output of Process I becomes the input of
Process II. The quantity of raw material introduced into process I is 20000kgs @ 20 per Kg. The
additional cost incurred and output obtained for one of the month under review is as under-

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Process I Process II Direct Material 80000 50000 Direct Labour 60000 20000 Production Overhead
24000 11000 Normal Loss 5% 2% Output 18500 18200 Loss resalable as scrap per unit Rs10 Rs 5
Calculate i. Value of Abnormal gain/ loss in Process I
ii. Value of Abnormal gain/ loss in Process II
Financial Institutions and Markets
Q1. ABC Fashion Pvt. Ltd. is a leading apparel company in India. They want to expand and modernize
their current business model and thus requires additional fund for the business.
You have been hired as a Financial consultant to ABC Fashion. As a consultant suggest the various
methods as to how ABC Fashion Pvt. Ltd. can raise funds through primary or secondary market for their
business.
Q2. You are a financial Advisor in a financial advisory firm. Your client apart from his existing
investments, wants to diversify his portfolio in the mutual funds. Help your client to know the details
about the mutual funds. Discuss the various characteristics, advantages and the disadvantages of investing
in the Mutual funds.
Q3. Arun has recently got placed in a public sector bank. His manager asks him to prepare a short
presentation on the following. Help Arun to prepare with his presentation.
A) Enumerate how Cash Reserve ratio (CRR) is used as a credit control tool by RBI.
B) Also discuss the contribution of statutory liquidity ratio (SLR) in Lowering Country’s Inflation.
Industrial Relations & Labour Laws
Q1. ABC is a manufacturing facility making light bulbs. While the factory is profitable, the rising
component prices are squeezing the margins. The factory employs 200 workers and has a registered
Union, representing nearly 70% of the workforce. The workers in this facility have approached the Union
asking them to fight for higher wages to factor in the rising prices of basic commodities. The union
representatives agreed to take the issue with the management. Detail out the process that the union should
follow to have their demands met.
Q2. You are the Personnel Manager in the Rabale factory of Gautam and Co. The registered workers
union raised a demand for increase in wages. The management has not made any effort to meet them.
Some of the union members have asked the workers to go on strike and are gathered outside the gates,
shouting anti-management slogans and requesting other workers to join the strike. The striking workers
have made no attempt to physically stop the other workers from entering the factory premises. The
General Manager in charge of the factory has asked you to take immediately terminate the picketing
workers. Is this termination action justified? What steps will you take as the Personnel Manager to handle
this issue?
Q3. Company ABC is a MNC situated in Aurangabad. The factory manufactured luxury vehicles, which
were sold in India and aboard. The political climate in Aurangabad had become very tense and there were
minor agitations by several political parties. The main area of contention was reservations in colleges and
government jobs for the local community. There was a sudden escalation in tension and a flash strike was
declared in the area. Anticipating trouble, ABC shut down their factory on the day of the strike. However,
vandals attacked the factory and set fire to some of the buildings and vehicles parked in the factory
premises. After things settled down, the company ordered an investigation. During this, they found that
the vandals were primarily their own workers, both past and current. Further investigation showed that the
workers were unhappy since they had not seen any increase in their wages over the last 3 years. Any
worker who protested was promptly laid off. The management regularly took on temporary workers
whom they paid nearly half of what they paid their full time workers. There were limited employment
options in the area so the workers were forced to accept whatever terms the management set.
a. Has the management followed the principles of healthy industrial relations policy including being
legally compliant?

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b. Assume that you were one of the workers working in this company. What are your views on the
incidents that happened during the political agitation? How should the workers have handled the
grievances?
Manpower Planning Recruitment & Selection
1. Karen joined Illuminati Magics Ltd. an IT firm as GM –HR. After joining first observation she made
was that employees did not have a role clarity. She allocated several tasks to her HR team and came to a
root cause analysis that the organisation lacked Job Analysis as a result there was a lot of job and role
ambiguity. You are one of the HR team member and have to recommend the three best methods for the
accumulation of Job Analysis data. Conclude by emphasising the importance of Job Analysis for
Illuminati Magics Ltd.
2. It is said that for Generation Y or millennials the quality of work life is the most important aspect.
Comment on the above statement by citing example of any organisation where QWL is integral part of
their culture.
3. Life Karma is a private insurance company which has about 900 insurance agents and 45 Unit
Managers across pan India. 20 insurance agents report to one Unit Manager. The Learning &
Development department wants to equip all of them with the latest sales as well as negotiation techniques.
a. As a L&D Manager you have to choose two on the job training programmes for the Insurance Agents.
Conclude by stating reason for selecting these two programmes.
b. Select any one off the job training programmes for the Unit Manager and also state reasons of selecting
the same.
Insurance and Risk Management
1. Arun is recently appointment as an underwriter in an insurance firm. His manager asks him to prepare a
short note on the steps he would follow in the process of underwriting. Help Arun to prepare his notes.
2. The global market for private health insurance is being disrupted at the same time growing rapidly.
Keeping in view with the current scenario of health insurance in India. Discuss the future aspects of
Health Insurance market in India.
3. Sujit is working in a private investment firm. Unlike his parents who were in government job and had
retirement benefit, Sujit lacks on that front being in a private firm. Now he is worried about his retirement
years.
a. As an insurance agent discuss the various Risk which will you consider while planning his retirement
plan.
b. Also explain the various steps which will be involved in framing the retirement plan.
International Banking & Foreign Exchange Management
1. An exporter in India had to export goods to Japan. Both the importer and the exporter wanted to decide
the best possible ways to settle a transaction as both the parties did not wanted to face any risk with regard
to delivery or non-payment of goods. Both parties decided to approach their banks. If you are the manager
of the bank explain the different products and services typically offered by an international bank in the
case of foreign trade.
2. Mr. Mahajan has his sons as well as many relatives settled in foreign countries, due to which there used
to be frequent transactions in foreign currency. He was also interested in making investments in the
foreign countries. He was not very sure if he will be eligible to open foreign currency account and also
will it be beneficial for him. He decided to approach his friend who had just retired from a bank. If you
are his friend, help him to find answer to his queries.
3. ABC Ltd was planning to expand its business in foreign countries. They were considering if Foreign
Currency Convertible Bonds(FCCB) could be a good source of funding. Neha was asked by her manger
to prepare a report on:
a) Various advantages if the company raises fund through FCCB

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b) Various disadvantages if the company raises fund through FCCB
Compensation and Benefits
Q.1) WISDOM Technologies, a start up in online retail business, has hired you as a Compensation
Consultant and you are asked to set up the compensation structure in the organization. Which forms of
compensation will be a part of your compensation structure? Explain these forms too.
Q.2) ENPOWER Generation, a global Thermal Energy Company, wants to set up its operations in India.
You are hired as a Consultant to provide the company with the crucial information about the components
of pay structure in India. This information will help the company set up the ideal compensation in India.
As a consultant, give these components to your client.
Q.3) MIRAGE Ltd, a leading Textiles firm in India, has made following two important decisions recently
In this background, answer the following questions. a) How would you analyze the jobs after revamp of
technology?
b) What will be the objectives of job evaluation program to enable the revision of pay structure?
Business Ethics, Governance & Risk
Q1. “Human rights are based on recognition of the inherent dignity and of the equal and inalienable rights
of all members of the human family is the foundation of freedom, justice and peace in the world”.
Preamble to Universal Declaration of Human Rights.
According to you which are the five most susceptible areas for potential human rights violations possible
in context of employees within an organization? Elaborate on your answer with the help of a suitable
example.
Q2. “The Geeta precepts or Dharma or spirituality based values and practices of business leaders have
been shown to positively affect their stakeholder relationships as well as performance.” Select a known
industry leader or entrepreneur who will help you justify this statement – research and read up about them
and describe one incident/episode/decision from their professional life that showcases or proves the above
statement (DO NOT explain or quote small /personal conversations or incidents of your immediate boss
with you. Select a public figure known to most people).
Q3. The problem in Chandrapur of Maharashtra and the surrounding area is that this area, which is a
declared tiger reserve, is now in danger of being taken over by the mining industry. If the central
government awards the licence to the mining industry, then twenty one coal mines will be setting up shop
in this area and Chandrapur will become a coal city. The forest will turn into a desert and the wild life will
disappear. Somehow we have failed to intelligently sustain and manage the resources of nature, the
primary source of all supply chain.
a. Do you think environmental sustainability is an ethical principle? Elaborate on any three
issues/principles involved in environmental ethics.
b. How can business embed environment protection/sustainability within overall business strategy?
Elaborate on any five critical ideas/processes/steps.
Capital Market and Portfolio Management
Question1 Mr. Lalawani wants to invest in share market. Specifically, he is interested in the securities of
Power Sector. He strongly believes that performance of any entity is significantly related to the general
industry to which the entity belongs and also to the economic environment.
Discuss the nature and type of analysis Mr. Lalwani will pursue so as to get the desired outcome.
Question 2
Mr. Anand wants to determine in which, out of the two securities he should invest in. He already did the
task of forecasting the returns on both of these securities as mentioned below. You, being the financial
research analyst advise him on these securities.
Security A

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Security B
Return probability Return probability
0.15 0.2 0.12 0.15
0.1 0.05 0.1 0.05
0.12 0.1 0.08 0.45
0.05 0.4 0.09 0.15
0.13 0.25 0.1 0.2
Question 3
Beta of Pragati Ltd is 1.55. The market rate of return is 15%. The risk free rate of return is 8 %
a. Compute the expected return based on CAPM, explaining all the components of the CAPM Model
b. Suppose, the risk premium on the market goes up by 3.5 % points do you think that the expected return
on the stock of the above company will change? Calculate and elaborate.
Organisation Culture
Q.1) MBC Auto Components Pvt. Ltd has hired you as a consultant to help the organization identify its
culture. After your study you came to conclusion that the organization has a weak culture. Which could
be the possible characteristics of MNC Auto Components in that case?
Q.2) LMN Strategy Consultancy is facing a unique problem of lack of consistency in the organization as
far as following a specific cultural pattern is concerned. You are invited to study and suggest the ways in
which the company can sustain the culture in its organization.
Q.3) VINTAGE Retail Pvt. Ltd is an online retail brand selling all the range of garments. Recently they
have hired 100 new recruits in various departments of the organization. In this background answer the
following
a) Explain how stories and rituals can be the ways in which these new recruits can learn the organizational
culture of VINTAGE Retail Pvt. Ltd?
b) Explain how material symbols and language can be the ways in which these new recruits can learn the
organizational culture of VINTAGE Retail Pvt. Ltd?
Taxation Direct & Indirect
Question 1 Miss Nihali recently joined Accenture as Head IT. Her CTC amounts to 24 lacs. There is
formal procedure which every company’s accounts department follows while processing the salaries
payment to the employees for any financial year. You being the accounts manager of the company,
discuss on the points to be taken care of while charging tax under the head income from salary for the
employees.
Question 2 Mr. Abhishek recently passed the MBBS exams and started practicing as a doctor. On the
occasion of his birthday, he received a cash gift worth 51000 from one of his father’s friend. Further, one
of his patients also gifted him a plot of land, as an appreciation for his personal qualities and dedication
towards his work. Discuss with suitable reasons, whether the receipts are taxable or not and if yes, then
the head of income under which the receipts are taxable.
Question 3 Mr. Arman has a gross total income of Rs 1350000 for the Assessment year 2018-19. He
made following payments during the year
PPF amount paid (Sum insured on account of LIC is Rs150000.) 75000 LIC premium paid 30000
Medical insurance premium for self and wife 10000 Repayment of housing loan to Bank Of Baroda
125000 Medical premium paid for his mother (aged 85 years) 25000
a. Compute the eligible amount of deduction under Chapter VI-A for the Assessment Year 2018-19
b. What if, in addition to this he also contributed in certain work of literacy and earned a royalty income
amounting Rs15 lacs, as a lump sum consideration by authoring certain books. Compute the additional
eligible amount of deduction explaining the relevant provision.
Strategic Cost Management

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Problem 1
Initial Investment: 500,000
Annual savings of: 100,000
Cost of capital: 9%
Find the payback period and discounted payback period (nearest year is acceptable), which one will you
recommend and justify your recommendation
Round to 3 decimal places for all calculations. Assume all savings happen at the end of year, starting from
Year 1
Problem 2:
An auto component manufacturing company is contemplating introducing a new inspection process in
their assembly line to save on rectifying cost. The current production is in batches, each batch produce
5000 components. The cost of inspection of each component is Rs 50, the cost of rectifying each
defective component is Rs 250. If a defective component is sent to customer and returned by customer it
cost the company Rs 500. Calculate at what percentage of defective rate it would be beneficial for the
company to adopt the proposal.
Problem 3:
From the following details calculate and elaborate on:
Sales 150,000
Total Cost 120,000
Fixed Cost 60,000
Profit 30,000
a. P/V ratio
b. Break Even Point and Margin of Safety
Performance Management System
Q1. Aakash Logistics Limited is a 5 year old organization with 500 employees and a pan-India presence.
The company has had average profits and is on an ambitious growth path. The Departmental Heads at
Aakash Logistics Limited have often voiced that the performance management system functions in
isolation and is not integrated with other HR subsystems, particularly with Recruitment & Selection and
Training and Development. You are to guide the HR team with 2 examples on integration of performance
management with Recruitment & Selection and Training and Development.
Q2. Nisha is the Head of HR at ‘Gifting Marvels Limited’, an organization which specializes in
personalized and multi-faceted gifting solutions. The company is 2 years old and has greater business
volumes via their electronic portal. Nisha is debating with her CEO on whether the self-appraisal process
is relevant for the company. Assuming you are Nisha, how would you approach the interaction with the
CEO on self-appraisals.
Q3. You are the HR Manager in your company and are planning to introduce e-performance management
in your company thereby moving from paper-pencil / manual appraisal process. a) How will your
convince the management on e-performance management system? b) What steps will you take before
introducing e-performance management?
Treasury Management in Banking
Q1. Mr. Sharma has been newly appointed as a treasurer in an organisation. His Manager asks him to
prepare a short presentation on the various functions which are performed by his (treasury management)
department. Help Mr. Sharma to prepare the presentation for the same.
Q2. Prudent Liquidity management is essential to maintain a solvency of a bank. Thus bank’s regulators
such as RBI have specified certain ratio that needs to be kept by the banks. Discuss the various ratios
which helps RBI in maintaining the liquidity position in a bank.
Q3. You are the Manager in ABC National Bank Ltd. You are required to take an introductory session for
the new candidates on board on the below:

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a. Discuss the various kinds of risk which a banks are prone to and how these risk impacts banks.
b. Also enumerate the different methods adopted by the treasury department to measure the various types
of the risk.
Organisational Theory, Structure and Design
1. Pyramid cements is a Cement manufacturing firm with a Pan India presence. Started by two friends in
1974, this company has a market share of around 12 % today and aspires to be one of the top 6 cement
manufacturing and distribution company of India. The management has been advised that the company
needs to move away from the family run nature to a greater level of professionalism. The promoters have
planned to adopt fully automated systems for business operations, propose change in performance
management systems and are looking at hiring fresh talent from outside. These changes have created
disharmony in the existing set of employees. What kind of resistance is the management likely to face?
What are the various reasons for individual employees that will lead to resistance in this case? What will
be the outcome of such resistance?
2. Organizations such as HUL, SAP, Microsoft and many more are committed towards encouraging
diversity in the workforce. What would be some of the factors that they would consider while promoting
diversity? Would you recommend that organizations should invest in creating diverse workforce? What
are the benefits associated with this decision? Would companies face certain challenges while promoting
diversity?
3. As a consultant, you are approached by an upcoming e-tailer who is into online sale of women apparel.
They want your advice on creating an effective organizational structure.
A) Explain any 4 main principles that you will follow while giving your suggestions?
B) How does departmentalization and span of management affect Organizational Structure?
Strategic HRM
Q 1. How to design an effective career development system for the middle level managers of a service
organization? Describe in detail the concept of career anchors, career paths and career planning for the
middle level managers of a service organization with examples.
Q2: Explain how culture assessment of an organization can be made prior to cross border merger and
acquisitions? Explain the challenges faced by any MNC when it goes for cross border mergers and
acquisitions. Substantiate your answer with examples from business world. (10 Marks) 3. Case study:
Siemens Builds a Strategy-Oriented HR System Siemens is a 150-year old Company, but its not the
company it was even a few years ago. Until recently, Siemens focused on producing electrical products.
Today the firm has diversified into software, engineering, and services, and is also global, with over
400,000 employees working in 190 countries. In other words, Siemens became a world leader by
pursuing a corporate strategy that emphasized diversifying into high-tech products and services and doing
so on a global basis. With a corporate strategy like that, human resource management plays a big role at
Siemens. Sophisticated engineering services require more focus on employee selection, training and
compensation than in the average firm, and globalization requires delivering these services globally.
Siemens sums up the basic themes of its HR strategy in several points. These include: 1. A living
Company is a learning Company. The high-tech nature of Siemen’s business means that employees must
be able to learn on a continuing basis. Siemens uses its system of combined classroom and hands-on
apprenticeship training around the world to help facilitate this. It also offers employees extensive
continuing education and management development. 2. Global teamwork is the key to developing and
using all the potential of the firm’s human resources. Because it is so important for employees throughout
Siemens to feel free to work together and interact, employees feel they are part of a strong unifying
corporate identity. For example, HR uses cross-border, cross-cultural experienced as prerequisites for
career advances.
3. A climate of mutual respect is the bias of all relationships – within the Company and with society.
Siemens contends that the wealth of nationalities, cultures, languages, and outlooks represented by its

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employees is one of its most valuable assets. It therefore engages in numerous HR activities aimed at
building openness, transparency, and fairness, and supporting diversity. Questions a. Advice Siemens on
how it should go in drafting a Training and Development Strategy and show how it should be linked to
other HR functional strategies b. Discuss key HR strategies an organization can formulate and show how
linkages between them influence organizational success in competitive scenarios
International Business
Q1. ABC Pharmaceuticals have developed a new composition to fight an epidemic originating in Alaska.
A lot of investment in terms of money, time & manpower has undergone for this development. What are
the various ways through which ABC Pharmaceuticals can protect itself so that no other company can
copy their product composition?
Q2. XYZ is a well-known cosmetic brand in India. With the rapid industrialization, the company wants to
expand its business abroad. As a Strategic manager prepare a report for the board of members citing the
various reasons for which the company should enter into an international market.
Q3. XYZ footwear is a leading Footwear company in India. They want to expand their operations into
international market. You have being hired as a consultant to XYZ to draft their strategy for entering into
international market.
A) What are the different strategies you will discuss in front of the board?
B) Also share the various choices for XYZ footwear to enter an international market
Consumer Behavior
1. BMW, the luxury German car maker, stands for performance and luxury. The company
has grown its product line by targeting specific market segments. BMW’s full range of cars includes 1
series, 3 series, 5 series, 6 series, 7 series, X3 SUV, X5 SUV, X6 SUV, Z4 and M. The 7 series was
targeted to a group of consumers who were traditional and wealthy. They liked to be showy with
flamboyant cars. They didn’t like sporty cars but preferred comfort and luxury, so BMW added electronic
features like window controls, airflow, night vision, etc. The X5 was created to target a group of
customers who weren’t born in wealthy families but had achieved success recently. They had taken up
activities like biking and golf. These customers needed a bigger car for their active lifestyles and big
families. Discuss on what dimensions (geographic, psychographic, demographic, behavioral) has BMW
segmented and targeted customers for the 7 series and X5 models.
2. You are the advertising manager for a health food brand. Develop two different ad themes to appeal the
consumer on two different levels in the Maslow’s hierarchy for the ad campaign.
3. Enumerate the decision-making process you would go through in the following 2 purchase scenarios.
Classify each of the scenarios into Nominal/Limited/Extended Decision Making.
a. Buying your first car with the savings you have accumulated over the last year.
b. Buying a new pair of running shoes.
HR Audit
Q1. Company XYZ, a technology start-up has grown rapidly since its inception 4 years ago. While the
company is increasing manpower at the rate of 30% per annum, it is also losing a lot of key people. You
have been appointed as the external HR Auditor for this company. What is the overall HR audit process
you will follow? What is the specific approach you will take to audit the attrition in the company?
Q2. Company ABC is a manufacturing company with offices across India. They have well defined HR
policies and an active HR team. They regularly conduct an Employee Satisfaction Survey to assess the
level of employee motivation. Last 3 years has seen the satisfaction scores go down. One key are of
disconnect was found to be the compensation and benefits area. Your firm has been appointed to Audit
the Compensation and Benefits and suggest appropriate steps.
What steps will you follow to do a compensation and benefits audit of the company?

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Q3. Kapoor & Co is a family run business, which has been in existence for many years. The MD, Mr.
Kapoor, knew each and every employee in his company and ran the company like his extended family.
He was personally involved in every performance and increment discussion and would take the final
decision for each employee. The employees were quite happy in this set-up. After a few decades, Mr.
Kapoor decided to retire from the company and put in place a professional management team to run the
company. The new management team has been hired from other companies and has been given a free
hand to run the company. The new CEO has appointed your firm to audit the Performance Management
process.
a. Detail out the steps by way of a checklist you will follow to assess the HR policies.
b. With the new management team leading the performance assessments, identify 5 documents that
should form a part of the HR policy manual related to Performance Management and write 2-3 lines
describing the relevance of each document in this context.
Operations Management
1. What is the need of Total productive maintenance (TPM) in a manufacturing company? Select any
manufacturing company of your choice, and do a detailed study of its TPM process.
2. Michael Porter in 1985 in his book, "Competitive Advantage: Creating and Sustaining Superior
Performance" proposed three generic strategies of cost leadership, differentiation, and focus. Select any
Indian company and explain how it has implemented the Porter’s generic strategies.
3. Activity-based costing (ABC) has helped many companies for decades gain a true understanding of
their costs to produce and distribute products to customers. ABC provides a precise, accurate view of
costs at very granular levels—namely, at the individual product, service and customer level. Successes
during the 1980s in applying ABC methods to manufacturing prompted an eventual expansion of this
methodology to other key components of the supply chain (e.g., distribution). Manufacturers such as
Proctor & Gamble and Warner-Lambert began using ABC models to determine their overall costs to
serve individual customers (e.g., Walmart), and to evaluate the costs of offering different individual
services to customers (e.g., services such as vendor-managed inventory and advanced shipment notices,
or ASNs). (Source: Miller, B. T. The ABCs of Activity-Based Costing for Logistics.)
a. What is ABC and how is it different from the traditional costing methods?
b. Using suitable examples, explain the important factors for selecting the cost drivers in ABC.
Employee Development & Talent Management
1. Companies such as Accenture, Deloitte, Microsoft heavily invest in to talent management practices.
What according to you is the need to invest in to such practices? If you are the talent management expert
what steps will you consider while developing talent management practices for an IT company?
2. Strive Mutual Funds is planning to have a series of trainings for their customer service executives.
These employees have to deal with client queries and update the transactions of customers in their online
accounts. Customer satisfaction scores have been dipping down. There is also a crunch of work-force.
Prateek, the HR head has to consider various on-the job techniques that can be utilized for the work-force.
Discuss any 4 on-the job techniques that can be considered for the executives.
3. Santosh, the Head HR, ATR group is a worried man. The climate survey conducted has indicated that
employee morals are lower than the previous year’s record. There have been a number of exits at the top
level. Attrition has also been on the rise. The 20-year-old organization seems to have lost its appeal to the
millennial employees.
A. Santosh needs to device a robust employee retention plan. Suggest some strategies that he may adopt
B. “Millennials work to live and not live to work”. Explain this statement with respect to work-life
strategies undertaken by organizations world-wide.
International HR Practices

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Q.1) ABC Corporation is leading FMCG company in India. They are about to set up its first unit in South
Africa. The company has decided to send 50 employees of Indian unit on an international assignment.
You are given a task of designing training program for these expatriates. For designing the training
program, you need to identify the job related factors on which training should be provided. Identify and
explain these job related factors.
Q.2) Starfox Ltd is new publishing house in India. The company is planning to expand its activities in
Europe. The company needs your assistance in designing the compensation program for its employees in
Europe. The company has asked you to identify the internal factors that may affect the compensation of
employees in Europe. Identify those factors.
Q.3) TVM Motors has started its automobile manufacturing plant in Indonesia. The company has decided
to keep employee relations as one of the top priority in Indonesian plant. For this you are hired as a
consultant. In this background, answer the following:
a) Help the company identify four issues in international employee relations.
b) Discuss the importance of unions in international relations with the company.
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