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Influence digitale : 4 enjeux et défis pour le Dircom #TFOI
- 1. Influenceurset influence digitaleEnjeux et nouveaux dé fispour les communicants@PPCParis, 18 avril 2013 #TFOI
- 2. @PPC/ Head of Innovation / Blogueur : bit.ly/chezPPCYouTube.com/videopeps / Taulier du Top 30 des journalistes influents/ @SlashGen / @TweetBosses / @PKlesparents
- 3. 1.027amis3.628followers1.931relations7.292abonnés3.001abonnés@PPC
- 4. Juste une mise au point@PPC
- 5. je suis influent
- 6. la preuve ?
- 7. j’ai des médailles
- 8. FlickR / LenDog64
- 9. jai un gros Klout
- 10. suis-je influent ?
- 11. NON
- 12. tout ceci est une farce
- 13. Le score mesurePAS l’influence!la popularité
- 14. FlickR / Tantek
- 15. et que pensent
- 16. les influents
- 17. de l’influence ?
- 18. témoignages
- 19. Influenceurset influence digitaleEnjeux et nouveaux dé fispour les communicants@PPC
- 20. 4 enjeux et défis
- 21. http://goo.gl/AexR5unenouvelledonne
- 22. POUR SE FAIREENTENDRELESMARQUESCRIENThttp://goo.gl/WtF6C
- 23. PUSHPUISSANCEREPETITIONGRPhttp://goo.gl/WtF6C
- 24. le résultat ?
- 25. http://goo.gl/WtF6C
- 26. http://goo.gl/WtF6CLa fameusemé nagè rede moins de 50 ansne marcheplus !!!
- 27. la preuve ?
- 28. source : Nielsen avril 201280 %22%
- 29. donc ?
- 30. FlickR / asleeponasunbeamimportance de la persuasion socialeimportance de la persuasion sociale
- 31. et ?
- 32. Photo : Instagram.com/ppc
- 33. l’enjeude larelationhttp://goo.gl/AexR5
- 34. Emetteur RécepteursMediaMessage
- 35. ce schéma simpliste
- 36. c’était avant
- 37. maintenant
- 38. image : CaptainDashqui tient larelation ?
- 39. le directeur marketing ?
- 40. le vendeur ?
- 41. le dircom ?
- 42. l’agence de pub ?
- 43. le community manager ?
- 44. le Président qui tweete ?
- 45. l’agence de RP ?
- 46. le DirCom qui tweete ?
- 47. le blogueur ?
- 48. le tweetos influent ?
- 49. ?
- 50. image : Détectives de Franceil n’y a plusde propriétaire de la relation
- 51. Emetteur Ré cepteurFlickR / asleeponasunbeam
- 52. EmetteurRé cepteurFlickR / asleeponasunbeam
- 53. La communication
- 54. ce n’est plus
- 55. l’émetteur vers le récepteur
- 56. c’est
- 57. l’émetteur avec le récepteur
- 58. ensemble !
- 59. l’émetteur est le média
- 60. le récepteur est le média
- 61. la preuve ?
- 62. Image : Influencia.net
- 63. alors ?
- 64. alors ?
- 65. FlickR / asleeponasunbeamquelle placepour le communicant ?
- 66. l’enjeuducontenuhttp://goo.gl/AexR5
- 67. Qu’est-ce qui pousse un influenceurà parler de votre histoire ?
- 68. ce qui compte cest le partage
- 69. le "share"
- 70. image : franceolympique.com
- 71. mobile x share = buzz
- 72. mobile x share x transmedia=communication@PPC
- 73. L’enjeudesoutilshttp://goo.gl/AexR5
- 74. FlickR / the-g-ukne pasconfondreauraetpertinence
- 75. http://goo.gl/AexR5
- 76. l’enjeu dela posturehttp://goo.gl/AexR5
- 77. FlickR / risaikedasavoir
- 78. FlickR / asleeponasunbeam
- 79. http://goo.gl/AexR5
- 80. http://goo.gl/AexR5
- 81. http://goo.gl/WtF6Csavoir-faire
- 82. FlickR / jacsonquerubin
- 83. FlickR / wmmmk
- 84. FlickR / Another Ashia...
- 85. http://goo.gl/AexR5
- 86. savoir-êtreFlickR / notsogoodphotography
- 87. FlickR / Brandon Christopher Warren
- 88. http://goo.gl/hqeD9
- 89. FlickR / Gemma Bou
- 90. FlickR / notsogoodphotography
- 91. http://goo.gl/WtF6Cconclusion ?
- 92. les communicantsfont un métier formidable,il se ré-invente chaque jour !@PPC
- 93. FlickR / Julie Danielled’une économie deDEALERSà une économie deLEADERS
- 94. merci@PPC
- 95. merci beaucoup@PPC