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Cowlitz-Lewis Economic Development District
                       207 4th Avenue North, Adm. Annex,
                               Kelso, WA 98626-4195
                       Ph: 360-577-3041; FAX: 360-425-7760
                             www.cwcog.org/cledd




Building a Business Disaster Resiliency Program

        Pearce Global Partners Inc.
                               Inc
                Inés Pearce
             George Haddow
                 CLEDD
              Jennifer Keene
Cowlitz-Lewis Economic Development District
                         207 4th Avenue North, Adm. Annex,
                                 Kelso, WA 98626-4195
                         Ph: 360-577-3041; FAX: 360-425-7760
                               www.cwcog.org/cledd


Disaster Events
  • History of severe and annual flooding in
    Cowlitz and Lewis Counties
    – Over 7 disaster proclamations in each county
      since 1997
    – Presidential declarations in 2007 and 2009
Cowlitz-Lewis Economic Development District
                       207 4th Avenue North, Adm. Annex,
                               Kelso, WA 98626-4195
                       Ph: 360-577-3041; FAX: 360-425-7760
                             www.cwcog.org/cledd


Project Background
  • Project funding
  • Long term goals of the
    project
  • J
    January 2010 CLEDD
             2010:
    and PGP begin work on
    business risk management
    b i        ik             t
    and disaster preparedness
    strategy / training
     t t       t i i
Cowlitz-Lewis Economic Development District
                       207 4th Avenue North, Adm. Annex,
                               Kelso, WA 98626-4195
                       Ph: 360-577-3041; FAX: 360-425-7760
                             www.cwcog.org/cledd


Project Methodology
1. Scope business risk (identify the problem)
2. Review existing p
                   g procedures and strategies
                                           g
3. Meet with local businesses and stakeholders /
   conduct business survey  y
4. Identify business sector training needs / capacity
5. Identify existing local training resources
6. Perform a gap analysis
7. Identify and develop community-tailored
   business sector training resource
   b i                i i
Cowlitz-Lewis Economic Development District
                       207 4th Avenue North, Adm. Annex,
                               Kelso, WA 98626-4195
                       Ph: 360-577-3041; FAX: 360-425-7760
                             www.cwcog.org/cledd


Community Business Risk Assessment
 • Document and Plan Review
   – Emergency / COG plans
          g y           p
   – Mitigation / Hazard & Vulnerability
     Assessment (HIVA) plans
   – Disaster recovery strategies
   – Economic development strats
                      p
• Historical disaster / declaration
  information
• Hazard risk maps
Cowlitz-Lewis Economic Development District
                         207 4th Avenue North, Adm. Annex,
                                 Kelso, WA 98626-4195
                         Ph: 360-577-3041; FAX: 360-425-7760
                               www.cwcog.org/cledd


Local (Community) Consultations
  • Presentations to:
    – Business associations
    – Chambers of Commerce
  • Meetings (on-site and by telephone) with:
             (on site
    –   Offices of Emergency Management (state/local)
    –   Local elected officials
    –   Area businesses
    –   Representatives from granges / civic groups
Cowlitz-Lewis Economic Development District
                       207 4th Avenue North, Adm. Annex,
                               Kelso, WA 98626-4195
                       Ph: 360-577-3041; FAX: 360-425-7760
                             www.cwcog.org/cledd


Online and Paper-Based Business Risk Survey
  • Capture perceptions and actions related to:
    – Hazards
    – Preparedness
    – Miti ti
      Mitigation
  • Distributed at all meetings and links
    provided on numerous websites
  • 54 useable surveys collected
Cowlitz-Lewis Economic Development District
                          207 4th Avenue North, Adm. Annex,
                                  Kelso, WA 98626-4195
                          Ph: 360-577-3041; FAX: 360-425-7760
                                www.cwcog.org/cledd


Survey Outcome
 •   Mixed business types
 •   Most businesses (58.5%) over 25 years old
                     (      )        y
 •   Most businesses (55.6%) small (1-5)
 •   Only 23.9% exceeded $1M annual revenue
         y
 •   58.3% had been directly impacted by a disaster
     – Top 3 were flood, snowstorm, earthquake
 • Greatest concern was physical damage, followed by loss
   of customers, loss of inventory, loss of data, and
   obstruction of access (for customers and/or employees)
    b t ti      f        (f      t          d/       l  )
Cowlitz-Lewis Economic Development District
                       207 4th Avenue North, Adm. Annex,
                               Kelso, WA 98626-4195
                       Ph: 360-577-3041; FAX: 360-425-7760
                             www.cwcog.org/cledd


Survey Outcome (Continued)
 • Over half (59.2%) had performed mitigation
 • Only 21 (38 9%) had created a plan
            (38.9%)
 • Over half of respondents felt they could
   survive closures of 6 days or longer
       i    l        f d         l
 • Preferred information included:
   – Employee preparedness planning
   – How to develop a business preparedness plan
   – How to coordinate preparedness/response efforts
Cowlitz-Lewis Economic Development District
                      207 4th Avenue North, Adm. Annex,
                              Kelso, WA 98626-4195
                      Ph: 360-577-3041; FAX: 360-425-7760
                            www.cwcog.org/cledd


Determination of Highest-Risk Hazards
 Focus hazards with highest likelihood and/or
 consequence,
 consequence including:
 • Flood
 • Severe Winter Storm
 • High Winds
     g
 • Earthquake
 • Dam Break
Cowlitz-Lewis Economic Development District
                         207 4th Avenue North, Adm. Annex,
                                 Kelso, WA 98626-4195
                         Ph: 360-577-3041; FAX: 360-425-7760
                               www.cwcog.org/cledd


Matrix of Training Needs Developed
• Training needs categorized by:
   – Preparedness and Planning
        p                      g
   – Mitigation
   – Insurance
   – Recognition and Notification
   – Recovery
• For each ‘Topic’, we identified an existing solution or
  source
• Gaps identified and filled with new solutions
Cowlitz-Lewis Economic Development District
                      207 4th Avenue North, Adm. Annex,
                              Kelso, WA 98626-4195
                      Ph: 360-577-3041; FAX: 360-425-7760
                            www.cwcog.org/cledd


Business Training Framework Proposed
  • Presents a wide range of training options
  • Addresses the varied needs of different
    stakeholders
  • All
    Allows for a progressively-increasing level
            f             i l i         i l l
    of dedication on the part of participants
  • Presented according to an Emergency
    Information Sheet and four subsequent
    ‘Modules’
Cowlitz-Lewis Economic Development District
                      207 4th Avenue North, Adm. Annex,
                              Kelso, WA 98626-4195
                      Ph: 360-577-3041; FAX: 360-425-7760
                            www.cwcog.org/cledd


Training Facilitation Package
• Training provided locally, by local facilitators
• Facilitators meet one-on-one, present at
                    one on one
  meetings, or as preferred by businesses
• C t i bl materials, including fact sheets,
  Customizable t i l i l di f t h t
  videos, power-point presentations, handouts,
  checklists, and other ‘h
   h kli t      d th ‘how-to’ materials
                              t ’ t i l
• Provided to facilitators on USB drive, CD-
  ROM, and in hard-copy
Cowlitz-Lewis Economic Development District
                         207 4th Avenue North, Adm. Annex,
                                 Kelso, WA 98626-4195
                         Ph: 360-577-3041; FAX: 360-425-7760
                               www.cwcog.org/cledd


Emergency Information Sheet
  •   Can be provided in print or email form
  •   Explains the overall training program
  •   Can be quickly distributed in disasters
  •   Provides basic information on:
      – Warnings and Alerts
      – Local, state, and Federal emergency contacts
      – Federal disaster recovery p g
                                y programs for business
Cowlitz-Lewis Economic Development District
                         207 4th Avenue North, Adm. Annex,
                                 Kelso, WA 98626-4195
                         Ph: 360-577-3041; FAX: 360-425-7760
                               www.cwcog.org/cledd


Module 1
 Hazards 101 – Setting the Foundation for Preparedness
 •List of local hazards and historical data including maps
                                                    g p
 •Simple preparedness actions for local hazards
 •Employee preparedness (Basic training and supplies)
 •Basics of a Business Continuity Plan (BCP)
 •How to protect business data
 •Documentation required by State assistance programs
 •Documentation required by Federal assistance programs
 (FEMA, SBA, USDA, others)
Cowlitz-Lewis Economic Development District
                        207 4th Avenue North, Adm. Annex,
                                Kelso, WA 98626-4195
                        Ph: 360-577-3041; FAX: 360-425-7760
                              www.cwcog.org/cledd


Module 2
 Business Readiness 101 – Basic Preparedness /
 Planning
 •Preparedness checklists for employees
 •Checklist for BCP
  Checklist
 •Checklist for mitigation actions
 •Checklist for dealing with vendors and suppliers
 •Checklist if evacuation planning
Cowlitz-Lewis Economic Development District
                          207 4th Avenue North, Adm. Annex,
                                  Kelso, WA 98626-4195
                          Ph: 360-577-3041; FAX: 360-425-7760
                                www.cwcog.org/cledd


Module 3
 How to Begin Reducing Business Exposure to Risk
 • No cost / low cost mitigation actions for high p
                          g                    g priority
                                                        y
   hazards
 • Information on data back-up, and how to do each step
 • How to work with utility companies
 • How to work with the public sector and resources to
   assist you
 • Equipment and technology for mitigation, preparedness
   and recovery (e.g., how to use and maintain a generator)
                (e g
Cowlitz-Lewis Economic Development District
                       207 4th Avenue North, Adm. Annex,
                               Kelso, WA 98626-4195
                       Ph: 360-577-3041; FAX: 360-425-7760
                             www.cwcog.org/cledd


Module 4
 Completing a Business Continuity Plan
 •Actions and activities to develop a comprehensive
 BCP Plan
 •Actions necessary to meet FEMA s PS Preparedness
  Actions                     FEMA’s
 Standards
 •Engaging your community and exercising your BCP
  Engaging
 •Maintaining and updating your BCP
 •Potential hazard specific mitigation actions
  Potential hazard-specific
Cowlitz-Lewis Economic Development District
                     207 4th Avenue North, Adm. Annex,
                             Kelso, WA 98626-4195
                     Ph: 360-577-3041; FAX: 360-425-7760
                           www.cwcog.org/cledd


Program Development Wrap-Up and Hand-Off

 • Informational meeting with stakeholders
 • Materials, Training Resources provided
 • Training customization approach for next
   steps
Cowlitz-Lewis Economic Development District
                        207 4th Avenue North, Adm. Annex,
                                Kelso, WA 98626-4195
                        Ph: 360-577-3041; FAX: 360-425-7760
                              www.cwcog.org/cledd


Phase 2
  • Directly helping businesses
    – Hiring communicators/trainers
    – Sending them out into the affected communities
    – Customizing modules
  • Next steps
    – Sharing information with neighboring
        h i i f       i    i h i hb i
      jurisdictions
    – N di t
      New disasters
Cowlitz-Lewis Economic Development District
       207 4th Avenue North, Adm. Annex,
               Kelso, WA 98626-4195
       Ph: 360-577-3041; FAX: 360-425-7760
             www.cwcog.org/cledd




     Questions?
Cowlitz-Lewis Economic Development District
             207 4th Avenue North, Adm. Annex,
                     Kelso, WA 98626-4195
             Ph: 360-577-3041; FAX: 360-425-7760
                   www.cwcog.org/cledd




        Jennifer Keene
      jkeene@cwcog.org
          Inés Pearce
ines@pearceglobalpartners.com
        George Haddow
 george_haddow@hotmail.com

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Building a Business Disaster Resiliency Program

  • 1. Cowlitz-Lewis Economic Development District 207 4th Avenue North, Adm. Annex, Kelso, WA 98626-4195 Ph: 360-577-3041; FAX: 360-425-7760 www.cwcog.org/cledd Building a Business Disaster Resiliency Program Pearce Global Partners Inc. Inc Inés Pearce George Haddow CLEDD Jennifer Keene
  • 2. Cowlitz-Lewis Economic Development District 207 4th Avenue North, Adm. Annex, Kelso, WA 98626-4195 Ph: 360-577-3041; FAX: 360-425-7760 www.cwcog.org/cledd Disaster Events • History of severe and annual flooding in Cowlitz and Lewis Counties – Over 7 disaster proclamations in each county since 1997 – Presidential declarations in 2007 and 2009
  • 3. Cowlitz-Lewis Economic Development District 207 4th Avenue North, Adm. Annex, Kelso, WA 98626-4195 Ph: 360-577-3041; FAX: 360-425-7760 www.cwcog.org/cledd Project Background • Project funding • Long term goals of the project • J January 2010 CLEDD 2010: and PGP begin work on business risk management b i ik t and disaster preparedness strategy / training t t t i i
  • 4. Cowlitz-Lewis Economic Development District 207 4th Avenue North, Adm. Annex, Kelso, WA 98626-4195 Ph: 360-577-3041; FAX: 360-425-7760 www.cwcog.org/cledd Project Methodology 1. Scope business risk (identify the problem) 2. Review existing p g procedures and strategies g 3. Meet with local businesses and stakeholders / conduct business survey y 4. Identify business sector training needs / capacity 5. Identify existing local training resources 6. Perform a gap analysis 7. Identify and develop community-tailored business sector training resource b i i i
  • 5. Cowlitz-Lewis Economic Development District 207 4th Avenue North, Adm. Annex, Kelso, WA 98626-4195 Ph: 360-577-3041; FAX: 360-425-7760 www.cwcog.org/cledd Community Business Risk Assessment • Document and Plan Review – Emergency / COG plans g y p – Mitigation / Hazard & Vulnerability Assessment (HIVA) plans – Disaster recovery strategies – Economic development strats p • Historical disaster / declaration information • Hazard risk maps
  • 6. Cowlitz-Lewis Economic Development District 207 4th Avenue North, Adm. Annex, Kelso, WA 98626-4195 Ph: 360-577-3041; FAX: 360-425-7760 www.cwcog.org/cledd Local (Community) Consultations • Presentations to: – Business associations – Chambers of Commerce • Meetings (on-site and by telephone) with: (on site – Offices of Emergency Management (state/local) – Local elected officials – Area businesses – Representatives from granges / civic groups
  • 7. Cowlitz-Lewis Economic Development District 207 4th Avenue North, Adm. Annex, Kelso, WA 98626-4195 Ph: 360-577-3041; FAX: 360-425-7760 www.cwcog.org/cledd Online and Paper-Based Business Risk Survey • Capture perceptions and actions related to: – Hazards – Preparedness – Miti ti Mitigation • Distributed at all meetings and links provided on numerous websites • 54 useable surveys collected
  • 8. Cowlitz-Lewis Economic Development District 207 4th Avenue North, Adm. Annex, Kelso, WA 98626-4195 Ph: 360-577-3041; FAX: 360-425-7760 www.cwcog.org/cledd Survey Outcome • Mixed business types • Most businesses (58.5%) over 25 years old ( ) y • Most businesses (55.6%) small (1-5) • Only 23.9% exceeded $1M annual revenue y • 58.3% had been directly impacted by a disaster – Top 3 were flood, snowstorm, earthquake • Greatest concern was physical damage, followed by loss of customers, loss of inventory, loss of data, and obstruction of access (for customers and/or employees) b t ti f (f t d/ l )
  • 9. Cowlitz-Lewis Economic Development District 207 4th Avenue North, Adm. Annex, Kelso, WA 98626-4195 Ph: 360-577-3041; FAX: 360-425-7760 www.cwcog.org/cledd Survey Outcome (Continued) • Over half (59.2%) had performed mitigation • Only 21 (38 9%) had created a plan (38.9%) • Over half of respondents felt they could survive closures of 6 days or longer i l f d l • Preferred information included: – Employee preparedness planning – How to develop a business preparedness plan – How to coordinate preparedness/response efforts
  • 10. Cowlitz-Lewis Economic Development District 207 4th Avenue North, Adm. Annex, Kelso, WA 98626-4195 Ph: 360-577-3041; FAX: 360-425-7760 www.cwcog.org/cledd Determination of Highest-Risk Hazards Focus hazards with highest likelihood and/or consequence, consequence including: • Flood • Severe Winter Storm • High Winds g • Earthquake • Dam Break
  • 11. Cowlitz-Lewis Economic Development District 207 4th Avenue North, Adm. Annex, Kelso, WA 98626-4195 Ph: 360-577-3041; FAX: 360-425-7760 www.cwcog.org/cledd Matrix of Training Needs Developed • Training needs categorized by: – Preparedness and Planning p g – Mitigation – Insurance – Recognition and Notification – Recovery • For each ‘Topic’, we identified an existing solution or source • Gaps identified and filled with new solutions
  • 12. Cowlitz-Lewis Economic Development District 207 4th Avenue North, Adm. Annex, Kelso, WA 98626-4195 Ph: 360-577-3041; FAX: 360-425-7760 www.cwcog.org/cledd Business Training Framework Proposed • Presents a wide range of training options • Addresses the varied needs of different stakeholders • All Allows for a progressively-increasing level f i l i i l l of dedication on the part of participants • Presented according to an Emergency Information Sheet and four subsequent ‘Modules’
  • 13. Cowlitz-Lewis Economic Development District 207 4th Avenue North, Adm. Annex, Kelso, WA 98626-4195 Ph: 360-577-3041; FAX: 360-425-7760 www.cwcog.org/cledd Training Facilitation Package • Training provided locally, by local facilitators • Facilitators meet one-on-one, present at one on one meetings, or as preferred by businesses • C t i bl materials, including fact sheets, Customizable t i l i l di f t h t videos, power-point presentations, handouts, checklists, and other ‘h h kli t d th ‘how-to’ materials t ’ t i l • Provided to facilitators on USB drive, CD- ROM, and in hard-copy
  • 14. Cowlitz-Lewis Economic Development District 207 4th Avenue North, Adm. Annex, Kelso, WA 98626-4195 Ph: 360-577-3041; FAX: 360-425-7760 www.cwcog.org/cledd Emergency Information Sheet • Can be provided in print or email form • Explains the overall training program • Can be quickly distributed in disasters • Provides basic information on: – Warnings and Alerts – Local, state, and Federal emergency contacts – Federal disaster recovery p g y programs for business
  • 15. Cowlitz-Lewis Economic Development District 207 4th Avenue North, Adm. Annex, Kelso, WA 98626-4195 Ph: 360-577-3041; FAX: 360-425-7760 www.cwcog.org/cledd Module 1 Hazards 101 – Setting the Foundation for Preparedness •List of local hazards and historical data including maps g p •Simple preparedness actions for local hazards •Employee preparedness (Basic training and supplies) •Basics of a Business Continuity Plan (BCP) •How to protect business data •Documentation required by State assistance programs •Documentation required by Federal assistance programs (FEMA, SBA, USDA, others)
  • 16. Cowlitz-Lewis Economic Development District 207 4th Avenue North, Adm. Annex, Kelso, WA 98626-4195 Ph: 360-577-3041; FAX: 360-425-7760 www.cwcog.org/cledd Module 2 Business Readiness 101 – Basic Preparedness / Planning •Preparedness checklists for employees •Checklist for BCP Checklist •Checklist for mitigation actions •Checklist for dealing with vendors and suppliers •Checklist if evacuation planning
  • 17. Cowlitz-Lewis Economic Development District 207 4th Avenue North, Adm. Annex, Kelso, WA 98626-4195 Ph: 360-577-3041; FAX: 360-425-7760 www.cwcog.org/cledd Module 3 How to Begin Reducing Business Exposure to Risk • No cost / low cost mitigation actions for high p g g priority y hazards • Information on data back-up, and how to do each step • How to work with utility companies • How to work with the public sector and resources to assist you • Equipment and technology for mitigation, preparedness and recovery (e.g., how to use and maintain a generator) (e g
  • 18. Cowlitz-Lewis Economic Development District 207 4th Avenue North, Adm. Annex, Kelso, WA 98626-4195 Ph: 360-577-3041; FAX: 360-425-7760 www.cwcog.org/cledd Module 4 Completing a Business Continuity Plan •Actions and activities to develop a comprehensive BCP Plan •Actions necessary to meet FEMA s PS Preparedness Actions FEMA’s Standards •Engaging your community and exercising your BCP Engaging •Maintaining and updating your BCP •Potential hazard specific mitigation actions Potential hazard-specific
  • 19. Cowlitz-Lewis Economic Development District 207 4th Avenue North, Adm. Annex, Kelso, WA 98626-4195 Ph: 360-577-3041; FAX: 360-425-7760 www.cwcog.org/cledd Program Development Wrap-Up and Hand-Off • Informational meeting with stakeholders • Materials, Training Resources provided • Training customization approach for next steps
  • 20. Cowlitz-Lewis Economic Development District 207 4th Avenue North, Adm. Annex, Kelso, WA 98626-4195 Ph: 360-577-3041; FAX: 360-425-7760 www.cwcog.org/cledd Phase 2 • Directly helping businesses – Hiring communicators/trainers – Sending them out into the affected communities – Customizing modules • Next steps – Sharing information with neighboring h i i f i i h i hb i jurisdictions – N di t New disasters
  • 21. Cowlitz-Lewis Economic Development District 207 4th Avenue North, Adm. Annex, Kelso, WA 98626-4195 Ph: 360-577-3041; FAX: 360-425-7760 www.cwcog.org/cledd Questions?
  • 22. Cowlitz-Lewis Economic Development District 207 4th Avenue North, Adm. Annex, Kelso, WA 98626-4195 Ph: 360-577-3041; FAX: 360-425-7760 www.cwcog.org/cledd Jennifer Keene jkeene@cwcog.org Inés Pearce ines@pearceglobalpartners.com George Haddow george_haddow@hotmail.com