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In a world of fake news why real communication is needed more than ever

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In this webinar, Gabrielle Dolan will discuss how fake news is affecting our levels of trust. She will explore how we are in a battle for truth and why we need to respond with real communication. Gabrielle will also discuss the aspects that hinder our ability to communicate in a genuine way, including what helps us to be real as leaders and communicators.

Main points covered:

• How the rise of fake news is impacting what and who we trust
• Why leaders need to respond to this lack of trust through real communication
• What hinders real communication?
• How you can communicate in a way that is more real


Gabrielle Dolan can tell you a story or two.

In fact, it was while working in a senior leadership role at National Australia Bank that she realised the power of storytelling in effective business communication. Since that epiphany, Gabrielle has found her calling as a global thought leader on authentic leadership and business storytelling.

A highly sought-after keynote speaker, educator and author, Gabrielle has worked with thousands of high-profile leaders from around the world and helped countless of Australia’s top 50 ASX companies and multinationals to humanise their communications - Accenture, EY, VISA, Uber, Australia Post, National Australia Bank, Amazon and International Committee Red Cross to name drop a few.

Gabrielle is also the bestselling author of Ignite: Real Leadership, Real Talk, Real Results (2015) which reached the top 5 on Australia’s bestselling business books. Her other published books include Storytelling for Job Interviews (2016), Hooked: How Leaders Connect, Engage and Inspire with Storytelling (2013), and Stories for Work: The Essential Guide to Business Storytelling (2017). Her latest Wiley publication, Real Communication: How to be you and lead true, is just recently available for purchase.

Recorded Webinar: https://youtu.be/60xkwbmj6Cw

Publicada em: Educação
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In a world of fake news why real communication is needed more than ever

  1. 1. The Rise of Fake News
  2. 2. Origins of Fake News
  3. 3. 4 Decline in Trust
  4. 4. “If a brand isn’t trustworthy, when choice is available it will be rejected in favour of one that is.” 5
  5. 5. Real
  6. 6. Jargon
  7. 7. Avoidance
  8. 8. Importance
  9. 9. Acceptance
  10. 10. Isolate & Disconnect
  11. 11. Acronyms
  12. 12. SME
  13. 13. STI
  14. 14. BPS
  15. 15. Helpful Tips
  16. 16. Reduce EUUA
  17. 17. Avoid Jargon, Clichés & Metaphors
  18. 18. Use Real Words
  19. 19. Stories
  20. 20. 21 Personal ParablePublic Professional gabrielledolan.com @GabrielleDolan1
  21. 21. Subscribe to our database and receive the 7 Day Storytelling Starter Kit www.gabrielledolan.com www.jargonfreefridays.com Gabrielle Dolan Consulting gabrielledolan.1 @GabrielleDolan1 gabrielledolan © 2019 Gabrielle Dolan Consulting. All Rights Reserved. 22 Let’s Connect
  22. 22. ISO/IEC 27032 Training Courses • ISO/IEC 27032 Introduction 1 Day Course • ISO/IEC 27032 Foundation 2 Days Course • ISO/IEC 27032 Lead Cybersecurity Manager 5 Days Course Exam and certification fees are included in the training price. www.pecb.com/en/education-and-certification-for-individuals/iso-iec-27032 www.pecb.com/events
  23. 23. THANK YOU ? gabrielle@gabrielledolan.com gabrielledolan www.gabrielledolan.com