1. Translating Buyer Strategy
into Marketing Strategy
Presented By: James Keddington
@jameskeddington
801.200.1277
james@axispointmarketing.com
linkedin.com/in/keddington

2. The Buyers Timeline
Where Are They? Where Do They Go? Why Do They Stay?
Opportunity Zone 1 Competitive Zone Opportunity Zone 2
Capture prospects before they begin to Where most marketers put Leverage referrals, champions,
reach out main focus and repeat business
Actively begins
Begins thinking Casually notices sorting through Makes a buying
about buying solutions solution options decision
Becomes acutely Starts talking to Narrows the selection of Becomes a loyal customer,
aware of pain others solutions and providers neutral about decision
of solutions made, or very
disappointed in decision