Marketing plan for a new mobile app during an internship under Prof.Sameer Mathur

1. KitchenDiary
Marketing Plan-
New Android App

3. 1

6. Advertise through social networking sites and
increase the number of users.
With the revenue obtained ,partner with
restaurants to provide offers for valuable
users.
Launch a campaign and hit the goal

8. Situation
Analysis
2

11. Food Lovers
Homemakers
Beginners
Batchelors learning to cook
Children with easy-to-do recipe

12. Goals3

13. Free Version 1 million users in a
month
Premium version $15 dollars a month
0.5 million users
Per month =$11194
dollars
Year=$1million dollars
Admobs Around $500 dollars a
month

14. Strategy4

16. ‘Chef of the day’ receives a coupon to visit a
restaurantnearby for free.
Premiuim users get updates and posts of recipes
from leading chefs everyday

17. Chefs guidance
Everyday kitchen tips
Download videos

18. View million of recipes
Rate the dishes
Choose favourite recipes

19. Customer satisafaction
Maintaining the brand value
Efficient service
Ad-free app
Chefs and restaurants benefits from app

20. Tactics5

21. FREEVERSION PREMIUM VERSION
Like ,comment and rate
recipes
View few recipes posted
by other members
Choose favorite recipes
Share recipes with friends
View and download chefs’
recipes
‘Chef of the day’ gets to
dine in a nearby restaurant
for free
Download videos of recipes
Product and Service(1/4)

22. Brand(2/4)
Name….KitchenDiary
Logo….
Slogan…...Forum for FoodLovers

23. Communication(3/4)
Participating in app awards Social Networking Sites

24. Distribution(4/4)

25. Implemenation6

26. Infrastructure
Success of the product depends on the app
developers
They enhance user experience and add new
app functionalities.
They need to update the app database

27. SUMMARY

28. DISCLAIMER
CREATED BY PAYESVINI BABU,PSG COLLEGE OF
TECHNOLOGY ,DURING A MARKETING INTERNSHIP BY
PROF.SAMEER MATHUR,IIM LUCKNOW