Over the last 21 years, PARK has worked with Design Leaders and Design Teams all over the world, helping them to maximise the business and consumer impact of Design. As we look forward to the next 21 years, it’s clear that the business landscape is changing, and the companies that win in the future will be those that make a positive contribution to the world - those driven by an authentic, deep-rooted purpose. At PARK, we believe that this shift creates a significant opportunity for Design Leaders to step-up and help business leaders address some of the world’s most pressing environmental and social challenges. If you’re an established Design Leader that believes Design can do more; join us this November at Raymond as we seek to collectively re-think the role of design, and work towards a humanity-centered future.

1. Design for Humanity
from experience to purpose economy
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2. “The sole meaning of life
is to serve humanity”
- Leo Tolstoy
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3. Powered by
Why now ?

4. Today, 2.3 billion individuals lack
access to basic sanitation
Source: World Health Organisation (www.who.int/news-room/fact-sheets/detail/sanitation)
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5. 8 million tons of plastic enters
our oceans every year
Source: Science Magazine (https://science.sciencemag.org/content/347/6223/768)
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6. 1.6 billion people lack
adequate shelter
Source: UN Habitat (unhabitat.org/up-for-slum-dwellers-transforming-a-billion-lives-campaign-unveiled-in-europe/)
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7. 1 billion people still lack
access to electricity
Source: International Energy Agency (www.iea.org/publications/freepublications/publication/weo2017specialreport_energyaccessoutlook.pdf)
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8. Less than 50% of all children and
adolescents meet minimum standards
in reading and mathematics
Source: UNESCO (uis.unesco.org/sites/default/files/documents/fs46-more-than-half-children-not-learning-en-2017.pdf)
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9. In 2016, 4.2 million people died from
ambient air pollution
Source: World Health Organisation (www.who.int/news-room/air-pollution)
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10. In 2017, natural disasters caused a total
loss of $340b, with insurers having to
pay out a record amount of $138b.
Source: Munich RE (https://www.munichre.com/touch/naturalhazards/de/homepage/index.html)
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11. The effect of rising temperatures on
workers’ productivity will cost the global
economy more than $2 trillion by 2030
Source: T. Kjellstrom, 2015 (https://journals.sagepub.com/doi/abs/10.1177/1010539514568711?journalCode=apha)
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12. These challenges compose the
future context for business,
and future opportunities for design.
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13. Powered by
Why Design ?

14. Every design discipline and design
professional will need to evolve
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15. Powered by
How Design ?

16. from
Human-Centered
Design
to
Humanity-Centered
Design
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17. from
Designing single-use
products
to
Designing circular
systems
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18. from
Designing faster
transport
to
Designing intelligent
mobility
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19. from
Designing drug
delivery solutions
to
Designing preventative
healthcare
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20. from
Designing places
to live
to
Designing sustainable
communities
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21. from
Designing ‘faster’
food
to
Designing nutrition
for all
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22. from
Designing educational
content
to
Designing accessible
education
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23. The good news is that it’s
already starting to happen…
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24. “Some people think design is about making things
look pretty or look good. And really design is about
solving problems for humanity”…
- Ivy Ross, Head of Design: Google hardware
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25. www.park.bz
www.uniting.design