1. The
Smartphone
Revolu1on
and
the
Impact
on
Users
and
Managers
of
Urban
Tourism
Aurkene
Alzua
Execu1ve
Director
aurkenealzua@tourgune.org

2. • The
popula1on
of
people
connected
to
the
Internet
is
growing
150%
faster
than
world
popula1on
THE
WAY
WE
ACCESS
TO
THE
INTERNET
HAS
CHANGED

3. One
billion
of
the
world
popula1on
(1/7)
is
using
a
Smartphone.
• 70%
changed
their
face
book
status
while
on
holidays
• 52%
changed
their
original
travel
plans
• 50%
of
travel
companies
agreed
that
bookings
were
coming
from
social
media
• 46%
checked
in
loca1on
• 33%
changed
their
hotel
• 85%
of
leisure
travellers
use
smartphones
• 30%
used
mobile
apps
to
find
a
hotel
• 29%
used
mobile
apps
to
find
air
deals
• 15%
have
downloaded
apps
specific
for
their
coming
holidays

4. • 87%
of
travellers
use
the
Internet
for
travel
planning
• 62%
researched
an
upcoming
trip
• 43%
read
reviews
from
other
travellers
• 31%
watched
travel
video

5. TECHNOLOGICALLY
MEDIATED
LIFEWORLD

6. • Biometric
payment
methods
• Mobile
payment
methods:
• Payment
by
fingerprint
in
hotels,
resorts
and
cruises:
hSp://www.pay-­‐touch.com/
• Google
wallet
• Ushuaïa
Ibiza
Beach
Hotel
features
fingerprint
recogniTon

8. • 93.000
flight
daly
• 50
million
p/km
annually
–
EU
(mari1me)
• 400
million
p/km
annually
–
EU
(railroad)
• 500
million
p/km
annually
–
EU
(bus)

9. • New
Mobili1es
• Year
2000,
365
ci1es
with
more
than
1
million
inhabitants
• Year
2025,
++365
ci1es
with
more
than
1
million
inhabitants
Year
2000
Year
2025

10. World
will
be
different
in
2020
year
The
way
people
will
travel,
the
ci1es,
the
territory,
the
interac1ons,
the
services
and
the
companies
will
be
different

11. • Smart
Environment
• Smart
People
• Convergence
between
• Physical
Domain
• Virtual
Domain

12. SMART
CITIES

13. A
New
World
is
emerging
as
a
Smart
World,
converging
the
Cyber,
Social,
and
Physical
Domains.
Business
and
des1na1ons
need
the
wholly
new
development
principles,
policies,
processes,
and
objec1ves:
sustainable
world
strategies,
comprehensive
planning,
integrated
models,
and
globally
effec1ve
solu1ons..
NEW
PARADIGME

14. • It
is
more
important
than
ever
to
measure
in
order
to
MODEL
and
ANTICIPATE,
so
that
we
can
adjust
beSer
the
new
compe11on.
• Measure
performance
because
it
might
be
helpful
to
achieve
specific
managerial
purposes
or
policies:
• to
evaluate,
• monitor,
• budget,
• mo1vate,
• promote,
• celebrate,
• learn
• and
improve.
NEW
PARADIGME

15. eGIStour
aims
to
measure,
analyze,
monitor
visitors
mobility

16. eGIStour
Data
server
(PostgreSQ
L
+
PostGIS)

17. eGIStour

23. 23
ACTIVATION
OF
THE
RESOURCES
IN
THE
CITY
MULTI-­‐PROFILE
CONSUM
OF
THE
TERRITORY

24. 24
ACTIVATION
OF
THE
RESOURCES
IN
THE
CITY
MULTI-­‐PROFILE
CONSUM
OF
THE
TERRITORY

25. 25
ACTIVATION
OF
THE
RESOURCES
IN
THE
CITY
MULTI-­‐PROFILE
CONSUM
OF
THE
TERRITORY

26. eGIStour
fase
II
eGIStour
Analysis
process
+
Semantic enrichment

27. eGIStour
fase
II

28. • Physical
study
of
mobility
by
spa1otemporal
analysis
• Study
of
the
physiology
of
mobility
through
seman1c
enrichment
of
spa1otemporal
data

29. Lat/long
data
Analysis
SpaTo-­‐
temporal
acTvity
detecTon
LOPD
NarraTves
InterpretaTon

30. POI
descrip1on
POI
metadata
(prices,
informa1on,
descrip1on,
opennin
hours
)
Contextual
augmented
informa1on
(meaning
of
the
1me,
weather
real
1me
informa1on,
transport
real
1me
informa1on
)
Emo1onal
state,
cogni1on
and
behaviour
Lat/Lng
and
cartographic
Seman1cally
enriched
data
Plain
Data
Personal
inference
domain
No
Real
Time
Real
Time

31. NAME
TRIPLETS
LinkedGeoData 3,000,000,000
GeoNames Semantic Web 93,896,732
AEMET metereological dataset 62,932,032
Yahoo Geoplanet RDF 49,734,022
Linked Eurostat (OntologyCentral) 40,000,000
GeoLinkedData 21,564,199
European Nature Information System 20,229,105
RDFizing and Interlinking the EuroStat Data Set 5,000,000
Airport data from Our Airports published as RDF 748,363

32. • Real-­‐1me
dashboard
• Real-­‐1me
filter
system
• Mul1-­‐plahorm
• Clustering
and
heat-­‐map

33. • Understanding
behaviour
beyond
tourism:
• Marke1ng
and
advance
services
in
mobility
• Commerce
(iKUScommerce)
• Emo1onal
dimension
of
places(emocionometer)

34. Mo1va1on
Emo1onal
State
….

35. Territorial
Scale
Place
making

36. 36
Territorial
Scale
Place
making

37. 37
Territorial
Scale
Place
making

38. 38
“Ci,es
(PLACES)
have
the
capability
of
providing
something
for
everybody,
only
because,
and
only
when,
they
are
created
by
everybody
(including
visitors)”
rephrased
from
Jane
Jacobs

39.
THANK
YOU
‫ה‬‫תוד‬
Eskerrik
asko
Aurkene
Alzua