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Organic Integrity and Innovations in Traceability: Part II

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2019 AGM Breakout Session

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Organic Integrity and Innovations in Traceability: Part II

  1. 1. Organic Integrity & Innovations in Traceability: Part II Thorsten Arnold Cory Van Gronigan Oritain Moderator: Sarah Grant
  2. 2. The future of food and agriculture How can we better communicate farming practices to citizens? ... Traceability in German organics
  3. 3. Consumer confusion... Which label is best? What diet is best?
  4. 4. What is currently communicated to buyers? Food labelling: All about nutrition Fridges labelling: Efficiency / Environmental outcome! Source: Article by Joseph Poor in The Guardian https://www.theguardian.com/environment/2018/oct/10/we-label-fridges-to-show-their- environmental-impact-why-not-food
  5. 5. Idea: Food Labels showing environmental impacts. Source: Article & illustration by Joseph Poor in The Guardian https://www.theguardian.com/environment/2018/oct/10/we-label- fridges-to-show-their-environmental-impact-why-not-food
  6. 6. Benefits from environmental impacts food labelling • Create market distinction for farmers employing innovative regenerative technologies • Educate “consumers” to act as informed citizens, based on full transparency and choice • Independent from government and volatile policy intervention • Market solution based on education, voluntary choice of citizen buyers
  7. 7. Other data needs by the sector 1. Cost-effective access to product and producer data. – internal data management of retailers, processors, and other food enterprises – Online vendors have significant costs in populating their online stores – Simple printing of labels with relevant and legally vetted information 2. Buyers can conveniently find vendors. 3. Sector overview for research and policy advice. How can you lobby for a sector that remains opaque?
  8. 8. Example: Europe’s Bio-mit-Gesicht (BMG) • Translated to “Organics-With-Face” • BMG: – Central producer database including stories, location, address, products, production practices – Driven by premium/private organic standards (Demeter, Bioland, Naturland, BioSwiss) – Way to distinguish family farm from commodity market by preserving identity and story
  9. 9. “Organics with a face” Source: https://www.bio-mit-gesicht.de •Fruits & vegetables •Potted herbs, •Potatoes and processed potato products •Mushrooms, •Eggs, milk and dairy products (e.g. yoghurt, cheese etc.), •Meat (e.g. beef, pork, poultry), fruit and •Beverages (vegetable juices, beer and wine) •Coffee and tea, chocolate, •Cereals, sugar, flours, •Flakes and cereals, •Bread and baked goods.
  10. 10. “Organics with a face” Source: https://www.bio-mit-gesicht.de Recipes About the juice Link to processor Links to producers, with information about growing practices Map with producers, processors, retail locations
  11. 11. Data verification by certification bodies Manually via web interface Automated via organicXML Data exchange using organicXML Databases Basic data Batch info Basic data Batch info Basic data Batch info Basic data Batch info Producers Distributor Processors Wholesalers Retailers Data exchange in the European organic sector ECOINFORM (product DB) bioCbioC (producers DB)
  12. 12. Data sharing agreements Directory of certified organic enterprises Process on the publication of organic data on bioC according to Art. 29 Certification body Certificated enterprise (producer, processor) Responsibility & liability of the certification body Responsibility & liability of bioC
  13. 13. Success factors • Clear data ownership and liability – resides with producers and processors • Clear updating responsibility – resides with producers and processors • Velocity data not collected – Price, sales volumes, location of sales • Full transparency – No patents or other software-related IPs 🡪 Social acceptance beats technological refinement
  14. 14. Thank you! Thorsten Arnold, thorsten.arnold@gbcae.com
  15. 15. DATABASE COMPONENTS Part B:
  16. 16. ... Central Europe’ organic product database: ECOINFORM – Central product database with extended product label information of processed goods – API interface to websites, check-out counters, scanners, scales, etc – Ownership: Database privately owned, data ownership with producers/processors. – Cost: Registration $15/product, plus $3/year – Successful because online stores are required to print allergy information and content on each product sold. Products not featured in ECOINFORM not sold via online stores. ECOINFORM Producers Processors Retail stores Online stores Access Product Data (cost around $40/month) Product description (upload almost free) Wholesale
  17. 17. ... Central Europe and integration: ECOINFORM
  18. 18. ECOINFORM: Products
  19. 19. ECOINFORM: Products EU organic or premium label?
  20. 20. • Quality Control Authority EEC 834/2007 standard, 100% organic, Demeter, EU organic logo EU agriculture DE-ECO-006 | ABCERT • Brand origin Natural Cool Germany (DE) • Ingredients chopped tomatoes *, ** WHOLE MILK, durum wheat semolina **, ** beef (11%), water, CHEESE ** (with microbial rennet), onions **, ** carrots, leeks ** * WHEAT FLOUR, WHEAT STARCH *, virgin sea ​​salt, cane sugar **, * garlic, onion powder *, basil *, thyme *, pepper *, nutmeg * • Allergenic Ingredients: gluten, milk * = Ingredients from ecol. Farming, ** = ingredients from biol.dynamischem cultivation • ... an example: Lasagne
  21. 21. • Special Features Goods not completely cooked through, become even more rich in vitamins and value-giving ingredients, no artificial additives • Storage Information Store at -18 ° C. Do not refreeze after thawing. • Preparation Preheat oven to 200 ° C (fan oven 180 ° C), cover the bowl deduct heat on the middle rack for 45 minutes. Time depends on the power of the oven. Already have defrosted lasagna just 30 minutes. Bake. The lasagna is ready to serve, if the sauce is cooking and the cheese is nicely browned. • Allergy Information Possible traces of eggs, fish, vegetables / legumes, chicken, cilantro, corn, pork, celery, soy Gluten, cow's milk protein, lactose, milk, pepper, beef, Umbelliferae, wheat No: Sulphur dioxide and sulphites> 10mg / kg • Dietary notes Commodities not iodized, unsweetened • ... Lasagne, cont. � Category-specific information Legal status: Food Preservation: Frozen Method of cooking: Oven Upper / -Unterhitze, circulating air oven � Nutrition Facts analytical results per 100 g Energy kJ / kcal 498 kJ / 119 kcal Fat: 3.5 g of which saturates: 1.9g Carbohydrates: 15.4g of which sugars: 2.8g Dietary Fiber: 1.6 g Protein: 6.3 g Salt: 1.18 g Determining the nutritional values ​​by: Calculation � Information about packing (consumption unit / individual) Verp.material: cardboard, PET Pack. Type: shell � Sensors, texture Taste: savory taste of meat sauce and herbs, mild bechamel sauce and grated cheese Smell: fresh and arttypisch Consistency: pastry with a slight bite, filling soft � Information on LMIV Distributor: Demeter Felderzeugnisse GmbH, New Bergstr. 13, 64665 Alsbach Where to Buy You have the option to find your location by entering shops or delivery services, which can lead or order this product. This feature is currently only available for North Rhine- Westphalia and is quickly Selected to other provinces

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