SlideShare uma empresa Scribd logo
1 de 23
Baixar para ler offline
20 digital trends for 2017 that will change the marketing landscape
Trend 1
Why we predict these trends
We are a digital marketing and technology agency operating across 35
international territories. It’s our job to keep looking ahead for the benefit of
our clients, then applying this to their marketing strategies accordingly.
This document encompasses just 10% of the full story (there’s simply not
enough room), so call us, book an appointment and let us come and share
the full story, it could really help your brand to grow – we’ll even bring
cakes!
Welcome to our inaugural digital
marketing predictions for 2017
Expect social chat bots to
look and feel human,
constantly reflecting the
brand’s image of course!
Trend 1
Rapid developments in A.I.
tech will see bots become
central to the marketing mix,
providing a huge value add
and competitive advantage.
Forward thinking brands will
wake up to integrating a Social
Chat Bot for the benefit of 24-
hour real time engagement with
consumers, especially in relation
to customer services and
product sales funnels.
Consumer reliance on bots
expands to; ordering
shopping, send breaking
news, train our brains and
get on a level with brands!
Expect other major social
platforms to follow suit.
Social Chat Bots will be embraced by
brands and online retailers
Trend 1
“
”
“
”
“
”
“
”
“
”
Trend 3Trend 2
Twitter continues to struggle with
maintaining its relevance as a
platform, user drop off, impatient
shareholders and big losses,
leaving Google to pick up a
bargain and firmly break into the
live data social market.
On completion of the
purchase, expect Tweets to
take more prominence on
Google search results!
Trend 2
Twitter has made recent strides
into the live video market, which
when combined with Google’s
YouTube, would provide a healthy
competitor to Facebook.
Google will beat the rest
And buy twitter
Trend 2
“
”
“
”
“
”
Workplace By Facebook, with its
premium ‘per seat’ pricing
model, will alter how colleagues
communicate with each other
and integrate with other online
management apps such as
Asana and Slack.
Trend 3
Facebook will ultimately dominate
this space because of its
familiarity to brands and users –
no need to keep logging in to
other platforms!
Advertising across Workplace By
Facebook will open a whole new
opportunity for brands to
directly target professionals,
potentially creating a worthy rival
to the largely unchallenged
LinkedIn.
"It's an app, but I think
about it more as a way
of running a company.”
Mark Zuckerberg
Workplace By Facebook will
revolutionise the workplace
“
”
Trend 3
“
”
“
”
Trend 2Trend 4
Ad blocking software has lead to
a total loss of global revenue as
high as $21 billion, meaning a
scramble to resolve the issue.
This could lead to marketers offering incentives
to finish watching ads to encourage completion
rates.
This means some users may need to
endure up to 3 minutes of ads before
they get to content!
Google will start the rout by penalising ad
blockers, disabling the ‘skip option’ on
YouTube ads when ad-block is detected.
Ad Blockers will become redundant
Trend 4
“
”
“
”
“
”
“
”
Trend 5
Object Based Targeting will
present itself as a genius way of
targeting adverts at consumers,
based on what objects the
user’s camera has in front of
them.
Object based targeting
Trend 5
Snapchat has filed for the patent to the technology, which will see their platform become a whole
lot more relevant to marketers in 2017 and beyond – imagine taking a picture of a car you like
and Snapchat serving you an ad for ‘Cheapest Car Insurance’!
“
”
“
”
Social media fully embraces Virtual Reality
Watch Twitter enter the
market with 360 Tweets.
Trend 6Social media fully embraces
Virtual reality
Trend 6
The combo of more
affordable technology and
marketers’ desires to create
better consumer experience
have caused immersive 360
videos’ popularity to rocket.
“
”
Next level VR content won’t
come soon enough. Content
to date is extremely limited,
but new use-cases will start
to appear, particularly in
healthcare and education
that will have us hooked for
sure!
Expect to see Facebook’s
Oculus Rift integrate with the
platform for a truly immersive
experience, creating a unique
opportunity for early adopting
brands to differentiate.
Facebook integrates Facebook
Live to Facebook 360 and
Instagram Stories.
“
”
“
”
“
”
“
”
Trend 7
Smartphones are ruling our lives, so brands
now need to be addressing their vertical
video strategies, even if that means
reshooting their best performing content to
date.
Vertical video numbers will explode
Trend 7
Snapchat dominated the vertical
video market up until 2016, but
it’s a mystery why when you
think of how we’ve all been
consuming videos on our phones
for so long…
“
”
Instagram has quickly followed suit and
allowed its users to post portrait and
landscape movies - expect Facebook to
follow in 2017!
“
”
“
”
Expect new and improved search tools which will utilise advanced machine learning to index
more image and video content. This will only improve their ad serving technology, being able
to improve personalisation and offer you what you want, exactly when you want it!
Trend 8FACEBOOK SEARCH TO RIVAL GOOGLE,
BING AND YAHOO
Trend 8
As of June 2016 Facebook was
facilitating more than 2 billion
searches every single day,
increasing 33% in just 9 months.
Expect more emphasis on user
reliance from Facebook, who
arguably have the advantage of
faster news aggregation, over
Google.
“
”
“
”
We, as consumers, will rely
more on the clever
integration of crowd sourced
social advocacy (reviews) and
make faster buying decisions
through their favourite social
media channels.
The Social MARKETPLACE BOOMS
Trend 9
Social platforms make it a
priority to integrate and improve
smart social commerce
functionality for the benefit of
drawing in more users, and
therefore advertisers. Many of
the larger social channels
already have integrated their
‘buy’ buttons.
“
”
Pinterest trials its augmented
reality shopping where users
can place virtual objects
from Pins in their homes.
Instagram trials its ‘shopping
tags’ service where content
managers can tag items so
that when tapped / clicked
they can be immediately
purchased.
“
”
“
”
“
”
Trend 10
The world’s first VR social network
gets early traction with die-hard
trendsetters and will be eyed by
PlayStation and Facebook for a
potential acquisition.
vTime impresses early on,
bidding war could occur
Trend 10
“
”
The world’s first VR social network gets
early traction with die-hard trendsetters
and will be eyed by PlayStation and
Facebook for a potential acquisition.
Graphics will improve by the end of the
year, allowing for greater personalisation
and humanisation of avatars.
Thought leading brands will explore
product placement within virtual
environments. E.g. Virtually ordering a
Domino’s pizza.
PlayStation will integrate vTime for the
benefit of their PSVR users as a value
add away from Xbox and Facebook.
“
”
“
”
“
”
“
”
Expect social advertising
costs to increase due to the
demand. This means even
less reach for more cash!
Digital Ads will usurp TV ad
dominance in 2017
Trend 11
Increasing numbers of viewers
spending considerably more
time watching online videos over
TV, means there’s no surprise
that the digital ad space will top
its TV rival in 2017.
“
”
Brands will start shifting
more of their advertising
budgets to social media
channels, which will continue
to prove their worth in terms
of reach over TV.
The TV ad industry will have
to start looking at new and
inventive ways of offering
greater value than their
social media and digital
rivals.
“
”
“
”
“
”
Once we’re all hooked on watching Live
exclusives on Facebook, expect the network to
be eying up the opportunity to get on your
Smart TV! Facebook has already filed a patent
for their own dongle that would act as a duct
between your phone and the TV set.
Trend 12Facebook gives more focus
to live streaming
Trend 12
In 2016 Facebook started to put
promotional budget behind
getting us all to start live
streaming and reaping the
rewards for it too, notably
greater reach and engagement.
“
”
Expect Facebook to launch more live streaming
partnerships with big broadcasters, adopting
the Netflix model of streaming exclusive
content. This will lead the TV ad revolution,
bringing even greater profits to the social giant.
Expect brands to start broadcasting uses of
their products!
“
”
“
”
“
”
From Facebook’s perspective, expect organic
reach to be a big fat ZERO for the offending
publishers. What’s more, Facebook won’t display
ads in apps or sites containing content that is fake
news. More tools will also surface that will allow us
to report fake and hoax content across its network.
No more fake news… well, mostly!
Trend 13
In 2016, Facebook in particular
came under fire for how they
handled the US presidential
campaign’s mass of Fake News,
which was said to influence voters.
Well, Facebook and Google have
joined forces and are restricting
exposure to certain sites known for
publishing fake news.
“
”
From Google’s perspective, penalized
sites won’t be able to run ads from
AdSense, which will hit publishers hard,
and where it hurts.
“
”
“
”
Expect a new advertising product to spawn
across Instagram Stories in 2017.
Instagram Stories spawns
opportunity for brands
Trend 14
It’s no secret that Instagram
stole a page from Snapchat’s
book when they added their
Story feature, which lets the
user see what their favorite
Instagrammers are doing for 24
hours.
“
”
This is creating a big opportunity for
businesses to showcase their brands in a
prime location on the app.
Large brands like Starbucks, Taco Bell, and
JCrew have already been taking advantage,
as well as smaller brands like Justin’s PB
and HubSpot.
“
”
“
”
“
”
Trend 15
This in turn will force marketers who
embrace Pinterest to up their game and
focus more so on pinning videos over
static photos.
Pinterest introduces video ads
Trend 15
Due to the fact we’re all
accessing more video these
days Pinterest will see an
increase in the amount of videos
pinned across the network from
sites such as YouTube,
DailyMotion and Vimeo.
“
”
This will lead to the introduction of
Pinterest video ads, which will be a big
earner for the network.
“
”
“
”
Tagging of friends on Facebook with facial
recognition.
Deep learning technology that is woven
into Facebook’s suggestions, Newsfeed
algorithms and trending topics.
Artificial Intelligence – essential
to operation of social networks
Trend 16
In 2017, A.I. is BIG business and
is needed to control and manage
the increasing amount of
content we all create across
social media. Expect social
networks to focus their A.I.
technologies around some of the
following below.
“
”
Provide better job matching between
business and candidate.
Pinterest uses the intelligence of the robots
to boost image recognition and
search.
“
”
“
”
“
”
“
”
Long tail blog articles continue to align with Google’s search
algorithms, therefore accounting for a higher percentage of
organic traffic each month.
Many of us are feeling ‘blogged out’, there is so much long and
epic content out there covering every topic physically
conceivable that as marketers we’ll ignore lengthy pieces and
simply try to provide as much information as possible in the
smallest possible space—dense content—to appeal to readers.
Blogs remain as marketers
weapon of choice
Trend 17
Surveys suggest that in 2016
38% of marketers agreed that
blogging is their most important
form of content for business,
followed closely by visual
marketing at 37% and videos at
21%.
“
”
Guest blogging is still very
cool and straight out of the
‘Good Digital Marketer’s
Handbook. It’s especially
efficient for reaching new
audiences and increasing
exposure.
“
”
“
”
“
”
Marketers will need to move quickly and drastically to prepare
their tactics for this brave new world. This means addressing
more terms like ‘who, what, where, how’ etc.
Google will be relying more upon their Knowledge Graph as a
way to both answer and enable better results for voice search,
meaning that marketers really need to be focussing on
simplifying their site and making it easier to understand for
the search engine.
Trend 18Get ready for voice search
Trend 18
Personal Digital Assistants on our
mobile devices and desktops will
become more sophisticated, gain
our trust and therefore alter the
way many of us carry out
searches in 2017.
“
”
Especially start thinking about
the content and context of
your site as well as the
change in voice search
behaviour.
“
”
“
”
“
”
Trend 19
What’s more, Google announced they will no longer be
providing insight into the algorithm updates and changes,
leaving us to figure out the changes ourselves.
This news will leave SEO marketers with little more to go on
in 2017 than continue to focus on best practice: ensuring
websites are responsive, fast, mobile compatible and ensure
they contain great content.
Google algorithms go incognito
Trend 19
September and October 2016
saw some of the most
fluctuating changes to Google’s
search results ever.
“
”
Will this potentially increase
spending fees on SEO to allow
more time to ensure best
practice?
“
”
“
”
“
”
Yet, a staggering 91% of businesses still
don’t have a mobile responsive website.
So expect to see this figure come down to 80%
in 2017, which is still high, but leaves those
businesses willing to invest in a responsive site
with a huge opportunity to increase site
rankings.
MOBILE IS STILL KING
Trend 20
It’ not surprising that over 60% of
Google searches are now taking
place on mobile over desktops
and 40% of us will choose
another result if the first one they
land on is not mobile friendly.
Tech Savvy marketers will
therefore continue to focus on
‘mobile first’ in relation to SEO.
“
”
It’s clear that marketers will need to focus
on ‘the mobile experience’, encompassing
mobile keyword optimisation and mobile
responsiveness.
“
”
“
”
GET IN TOUCH
Contact
Hayden Allen-Vercoe Director
Our web address
orbitalmedia.com
Our number
+44 0203 411 9111 (ext. 901)
Get in touch!

Mais conteúdo relacionado

Mais procurados

2017 Digital Marketing Predictions You Should Know
2017 Digital Marketing Predictions You Should Know2017 Digital Marketing Predictions You Should Know
2017 Digital Marketing Predictions You Should KnowKatana Media
 
2017 Digital Trends - Flightpath
2017 Digital Trends - Flightpath2017 Digital Trends - Flightpath
2017 Digital Trends - FlightpathFlightpath Inc
 
Augment my reality info press-montreal2010
Augment my reality info press-montreal2010Augment my reality info press-montreal2010
Augment my reality info press-montreal2010MobileMoxie
 
Edelman's Digital Marketing Trends for 2017
Edelman's Digital Marketing Trends for 2017Edelman's Digital Marketing Trends for 2017
Edelman's Digital Marketing Trends for 2017Tlell MacRae
 
7 social media trends for 2017
7 social media trends for 20177 social media trends for 2017
7 social media trends for 2017Edward Kitchingman
 
Hampton Roads AMA - 2017 Trends in Digital Marketing
Hampton Roads AMA - 2017 Trends in Digital MarketingHampton Roads AMA - 2017 Trends in Digital Marketing
Hampton Roads AMA - 2017 Trends in Digital MarketingGrant Simmons
 
25 44 male on digital- india- media habits
25 44 male on digital- india- media habits25 44 male on digital- india- media habits
25 44 male on digital- india- media habitsAlisha Gupta
 
How To Get Started On Individualized Marketing
How To Get Started On Individualized MarketingHow To Get Started On Individualized Marketing
How To Get Started On Individualized MarketingOgilvyOne Worldwide
 
Social media trends to look out for in 2017
Social media trends to look out for in 2017Social media trends to look out for in 2017
Social media trends to look out for in 2017Terragon Group
 
Digital marketing trends: Top consumer trends and new Brand Engagement Rules
Digital marketing trends: Top consumer trends and new Brand Engagement Rules Digital marketing trends: Top consumer trends and new Brand Engagement Rules
Digital marketing trends: Top consumer trends and new Brand Engagement Rules Ioana Barbu
 
Future trends 2014
Future trends 2014Future trends 2014
Future trends 2014dynamo&son
 
Top 10 Digital Trends: How India will hack growth in 2016
Top 10 Digital Trends: How India will hack growth in 2016Top 10 Digital Trends: How India will hack growth in 2016
Top 10 Digital Trends: How India will hack growth in 2016Avinash Jhangiani
 
2017 Trendbook Digital Trends and Online Markets Outlook
2017 Trendbook Digital Trends and Online Markets Outlook2017 Trendbook Digital Trends and Online Markets Outlook
2017 Trendbook Digital Trends and Online Markets OutlookErdem Tokmakoglu
 
2017 Digital Marketing Predictions
2017 Digital Marketing Predictions2017 Digital Marketing Predictions
2017 Digital Marketing PredictionsLingga Wastu
 
Digital marketing trends 2014
Digital marketing trends 2014Digital marketing trends 2014
Digital marketing trends 2014Paul Gilbert
 
10 Social Media Trends Impacting Brands in 2017
10 Social Media Trends Impacting Brands in 201710 Social Media Trends Impacting Brands in 2017
10 Social Media Trends Impacting Brands in 2017Wire Stone - Chicago
 
Digital Marketing Trends 2017
Digital Marketing Trends 2017 Digital Marketing Trends 2017
Digital Marketing Trends 2017 World of Digits
 
eMarketer Webinar: 7 Social Media Ad Trends for 2014
eMarketer Webinar: 7 Social Media Ad Trends for 2014eMarketer Webinar: 7 Social Media Ad Trends for 2014
eMarketer Webinar: 7 Social Media Ad Trends for 2014eMarketer
 

Mais procurados (19)

2017 Digital Marketing Predictions You Should Know
2017 Digital Marketing Predictions You Should Know2017 Digital Marketing Predictions You Should Know
2017 Digital Marketing Predictions You Should Know
 
2017 Digital Trends - Flightpath
2017 Digital Trends - Flightpath2017 Digital Trends - Flightpath
2017 Digital Trends - Flightpath
 
Augment my reality info press-montreal2010
Augment my reality info press-montreal2010Augment my reality info press-montreal2010
Augment my reality info press-montreal2010
 
Edelman's Digital Marketing Trends for 2017
Edelman's Digital Marketing Trends for 2017Edelman's Digital Marketing Trends for 2017
Edelman's Digital Marketing Trends for 2017
 
7 social media trends for 2017
7 social media trends for 20177 social media trends for 2017
7 social media trends for 2017
 
Hampton Roads AMA - 2017 Trends in Digital Marketing
Hampton Roads AMA - 2017 Trends in Digital MarketingHampton Roads AMA - 2017 Trends in Digital Marketing
Hampton Roads AMA - 2017 Trends in Digital Marketing
 
25 44 male on digital- india- media habits
25 44 male on digital- india- media habits25 44 male on digital- india- media habits
25 44 male on digital- india- media habits
 
How To Get Started On Individualized Marketing
How To Get Started On Individualized MarketingHow To Get Started On Individualized Marketing
How To Get Started On Individualized Marketing
 
Social media trends to look out for in 2017
Social media trends to look out for in 2017Social media trends to look out for in 2017
Social media trends to look out for in 2017
 
Digital marketing trends: Top consumer trends and new Brand Engagement Rules
Digital marketing trends: Top consumer trends and new Brand Engagement Rules Digital marketing trends: Top consumer trends and new Brand Engagement Rules
Digital marketing trends: Top consumer trends and new Brand Engagement Rules
 
Future trends 2014
Future trends 2014Future trends 2014
Future trends 2014
 
Top 10 Digital Trends: How India will hack growth in 2016
Top 10 Digital Trends: How India will hack growth in 2016Top 10 Digital Trends: How India will hack growth in 2016
Top 10 Digital Trends: How India will hack growth in 2016
 
2017 Trendbook Digital Trends and Online Markets Outlook
2017 Trendbook Digital Trends and Online Markets Outlook2017 Trendbook Digital Trends and Online Markets Outlook
2017 Trendbook Digital Trends and Online Markets Outlook
 
2017 Digital Marketing Predictions
2017 Digital Marketing Predictions2017 Digital Marketing Predictions
2017 Digital Marketing Predictions
 
Digital marketing trends 2014
Digital marketing trends 2014Digital marketing trends 2014
Digital marketing trends 2014
 
10 Social Media Trends Impacting Brands in 2017
10 Social Media Trends Impacting Brands in 201710 Social Media Trends Impacting Brands in 2017
10 Social Media Trends Impacting Brands in 2017
 
Digital Marketing Trends 2017
Digital Marketing Trends 2017 Digital Marketing Trends 2017
Digital Marketing Trends 2017
 
Social Media: Trend Report 2018
Social Media: Trend Report 2018Social Media: Trend Report 2018
Social Media: Trend Report 2018
 
eMarketer Webinar: 7 Social Media Ad Trends for 2014
eMarketer Webinar: 7 Social Media Ad Trends for 2014eMarketer Webinar: 7 Social Media Ad Trends for 2014
eMarketer Webinar: 7 Social Media Ad Trends for 2014
 

Semelhante a 20 digital trends for 2017 that will change the marketing landscape

Edelman-digital trends 2017
Edelman-digital trends 2017Edelman-digital trends 2017
Edelman-digital trends 2017Brian Crotty
 
Babelfish Articles Oct 2011
Babelfish Articles Oct 2011Babelfish Articles Oct 2011
Babelfish Articles Oct 2011Brian Crotty
 
Carats top 10 trends 2016
Carats top 10 trends 2016Carats top 10 trends 2016
Carats top 10 trends 2016Brian Crotty
 
Social Media Trends for 2018
Social Media Trends for 2018Social Media Trends for 2018
Social Media Trends for 2018Talkwalker
 
7 social media trends for 2018
7 social media trends for 2018 7 social media trends for 2018
7 social media trends for 2018 Edward Kitchingman
 
Social Media Trends to Put Into Practice in 2019
Social Media Trends to Put Into Practice in 2019Social Media Trends to Put Into Practice in 2019
Social Media Trends to Put Into Practice in 2019Falcon.io
 
What's Big in 2015
What's Big in 2015What's Big in 2015
What's Big in 2015dynamo&son
 
2020 Marketing Technology Trends
2020 Marketing Technology Trends2020 Marketing Technology Trends
2020 Marketing Technology TrendsEpsilonAgency
 
2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders
2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders 2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders
2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders Bryan Kramer
 
Godigital Academy - Introduction to Advanced Digital Marketing Course (1).pptx
Godigital Academy - Introduction to Advanced Digital Marketing Course (1).pptxGodigital Academy - Introduction to Advanced Digital Marketing Course (1).pptx
Godigital Academy - Introduction to Advanced Digital Marketing Course (1).pptxSudhakararaoDevanabo1
 
16 Digital Trends for 2016
16 Digital Trends for 201616 Digital Trends for 2016
16 Digital Trends for 2016Tom Edwards
 
#SocialSkim: How Facebook's F8 Conference Affects You, Plus 12 More Stories i...
#SocialSkim: How Facebook's F8 Conference Affects You, Plus 12 More Stories i...#SocialSkim: How Facebook's F8 Conference Affects You, Plus 12 More Stories i...
#SocialSkim: How Facebook's F8 Conference Affects You, Plus 12 More Stories i...humorousdisside64
 
Razorfish MediaWise January 2017
Razorfish MediaWise January 2017Razorfish MediaWise January 2017
Razorfish MediaWise January 2017Mindy Rappoport
 
Fjord Trends 2010
Fjord Trends 2010Fjord Trends 2010
Fjord Trends 2010Fjord
 
Les 14 tendances digital de 2014 par PHD
Les 14 tendances digital de 2014 par PHDLes 14 tendances digital de 2014 par PHD
Les 14 tendances digital de 2014 par PHDPHD_France
 
The Digital Agenda 11.16.10
The Digital Agenda 11.16.10The Digital Agenda 11.16.10
The Digital Agenda 11.16.10Derek Bonney
 
Mindshare Digital Nation POV - 2013 Round-up
Mindshare Digital Nation POV - 2013 Round-upMindshare Digital Nation POV - 2013 Round-up
Mindshare Digital Nation POV - 2013 Round-upMindshare North America
 
Digital Marketing Trends 2020
Digital Marketing Trends 2020Digital Marketing Trends 2020
Digital Marketing Trends 2020Ioana Barbu
 
Epsilon Agency F8 2018 Review
Epsilon Agency F8 2018 Review Epsilon Agency F8 2018 Review
Epsilon Agency F8 2018 Review Jeremy Olken
 

Semelhante a 20 digital trends for 2017 that will change the marketing landscape (20)

Edelman-digital trends 2017
Edelman-digital trends 2017Edelman-digital trends 2017
Edelman-digital trends 2017
 
Babelfish Articles Oct 2011
Babelfish Articles Oct 2011Babelfish Articles Oct 2011
Babelfish Articles Oct 2011
 
Carats top 10 trends 2016
Carats top 10 trends 2016Carats top 10 trends 2016
Carats top 10 trends 2016
 
Social Media Trends for 2018
Social Media Trends for 2018Social Media Trends for 2018
Social Media Trends for 2018
 
7 social media trends for 2018
7 social media trends for 2018 7 social media trends for 2018
7 social media trends for 2018
 
Social Media Trends to Put Into Practice in 2019
Social Media Trends to Put Into Practice in 2019Social Media Trends to Put Into Practice in 2019
Social Media Trends to Put Into Practice in 2019
 
What's Big in 2015
What's Big in 2015What's Big in 2015
What's Big in 2015
 
2020 Marketing Technology Trends
2020 Marketing Technology Trends2020 Marketing Technology Trends
2020 Marketing Technology Trends
 
2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders
2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders 2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders
2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders
 
Godigital Academy - Introduction to Advanced Digital Marketing Course (1).pptx
Godigital Academy - Introduction to Advanced Digital Marketing Course (1).pptxGodigital Academy - Introduction to Advanced Digital Marketing Course (1).pptx
Godigital Academy - Introduction to Advanced Digital Marketing Course (1).pptx
 
16 Digital Trends for 2016
16 Digital Trends for 201616 Digital Trends for 2016
16 Digital Trends for 2016
 
#SocialSkim: How Facebook's F8 Conference Affects You, Plus 12 More Stories i...
#SocialSkim: How Facebook's F8 Conference Affects You, Plus 12 More Stories i...#SocialSkim: How Facebook's F8 Conference Affects You, Plus 12 More Stories i...
#SocialSkim: How Facebook's F8 Conference Affects You, Plus 12 More Stories i...
 
Razorfish MediaWise January 2017
Razorfish MediaWise January 2017Razorfish MediaWise January 2017
Razorfish MediaWise January 2017
 
Fjord Trends 2010
Fjord Trends 2010Fjord Trends 2010
Fjord Trends 2010
 
Les 14 tendances digital de 2014 par PHD
Les 14 tendances digital de 2014 par PHDLes 14 tendances digital de 2014 par PHD
Les 14 tendances digital de 2014 par PHD
 
The Digital Agenda 11.16.10
The Digital Agenda 11.16.10The Digital Agenda 11.16.10
The Digital Agenda 11.16.10
 
2016 marketing trends
2016 marketing trends2016 marketing trends
2016 marketing trends
 
Mindshare Digital Nation POV - 2013 Round-up
Mindshare Digital Nation POV - 2013 Round-upMindshare Digital Nation POV - 2013 Round-up
Mindshare Digital Nation POV - 2013 Round-up
 
Digital Marketing Trends 2020
Digital Marketing Trends 2020Digital Marketing Trends 2020
Digital Marketing Trends 2020
 
Epsilon Agency F8 2018 Review
Epsilon Agency F8 2018 Review Epsilon Agency F8 2018 Review
Epsilon Agency F8 2018 Review
 

Último

Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROVWO
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management caseAnkit Sarkar
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertisingKBS SHOP
 
How to Get Off Spamhaus Blocklist - 5 Step Process
How to Get Off Spamhaus Blocklist - 5 Step ProcessHow to Get Off Spamhaus Blocklist - 5 Step Process
How to Get Off Spamhaus Blocklist - 5 Step ProcessQuickEmailVerification
 
Content drivers for global brands: new innovative paths for your branded cont...
Content drivers for global brands: new innovative paths for your branded cont...Content drivers for global brands: new innovative paths for your branded cont...
Content drivers for global brands: new innovative paths for your branded cont...Vanksen
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarSEO Optimizers
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Courseamirshaikhv21realtyp
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Joseph Skibbie
 
Advertising and public relations, Role and Impact
Advertising and public relations, Role and ImpactAdvertising and public relations, Role and Impact
Advertising and public relations, Role and ImpactMuhammad Junaid
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedMumbai Pixels
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadFabio Bin
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resourcesVWO
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfSocial Samosa
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldD Cloud Solutions
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxivanrazine1
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesVWO
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Nedko Nedkov
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growthabinashdm2014
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Studystuwilson.co.uk
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfVWO
 

Último (20)

Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CRO
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management case
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertising
 
How to Get Off Spamhaus Blocklist - 5 Step Process
How to Get Off Spamhaus Blocklist - 5 Step ProcessHow to Get Off Spamhaus Blocklist - 5 Step Process
How to Get Off Spamhaus Blocklist - 5 Step Process
 
Content drivers for global brands: new innovative paths for your branded cont...
Content drivers for global brands: new innovative paths for your branded cont...Content drivers for global brands: new innovative paths for your branded cont...
Content drivers for global brands: new innovative paths for your branded cont...
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads Webinar
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!
 
Advertising and public relations, Role and Impact
Advertising and public relations, Role and ImpactAdvertising and public relations, Role and Impact
Advertising and public relations, Role and Impact
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to Succeed
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoad
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resources
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern World
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing Pages
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growth
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Study
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdf
 

20 digital trends for 2017 that will change the marketing landscape

  • 2. Trend 1 Why we predict these trends We are a digital marketing and technology agency operating across 35 international territories. It’s our job to keep looking ahead for the benefit of our clients, then applying this to their marketing strategies accordingly. This document encompasses just 10% of the full story (there’s simply not enough room), so call us, book an appointment and let us come and share the full story, it could really help your brand to grow – we’ll even bring cakes! Welcome to our inaugural digital marketing predictions for 2017
  • 3. Expect social chat bots to look and feel human, constantly reflecting the brand’s image of course! Trend 1 Rapid developments in A.I. tech will see bots become central to the marketing mix, providing a huge value add and competitive advantage. Forward thinking brands will wake up to integrating a Social Chat Bot for the benefit of 24- hour real time engagement with consumers, especially in relation to customer services and product sales funnels. Consumer reliance on bots expands to; ordering shopping, send breaking news, train our brains and get on a level with brands! Expect other major social platforms to follow suit. Social Chat Bots will be embraced by brands and online retailers Trend 1 “ ” “ ” “ ” “ ” “ ”
  • 4. Trend 3Trend 2 Twitter continues to struggle with maintaining its relevance as a platform, user drop off, impatient shareholders and big losses, leaving Google to pick up a bargain and firmly break into the live data social market. On completion of the purchase, expect Tweets to take more prominence on Google search results! Trend 2 Twitter has made recent strides into the live video market, which when combined with Google’s YouTube, would provide a healthy competitor to Facebook. Google will beat the rest And buy twitter Trend 2 “ ” “ ” “ ”
  • 5. Workplace By Facebook, with its premium ‘per seat’ pricing model, will alter how colleagues communicate with each other and integrate with other online management apps such as Asana and Slack. Trend 3 Facebook will ultimately dominate this space because of its familiarity to brands and users – no need to keep logging in to other platforms! Advertising across Workplace By Facebook will open a whole new opportunity for brands to directly target professionals, potentially creating a worthy rival to the largely unchallenged LinkedIn. "It's an app, but I think about it more as a way of running a company.” Mark Zuckerberg Workplace By Facebook will revolutionise the workplace “ ” Trend 3 “ ” “ ”
  • 6. Trend 2Trend 4 Ad blocking software has lead to a total loss of global revenue as high as $21 billion, meaning a scramble to resolve the issue. This could lead to marketers offering incentives to finish watching ads to encourage completion rates. This means some users may need to endure up to 3 minutes of ads before they get to content! Google will start the rout by penalising ad blockers, disabling the ‘skip option’ on YouTube ads when ad-block is detected. Ad Blockers will become redundant Trend 4 “ ” “ ” “ ” “ ”
  • 7. Trend 5 Object Based Targeting will present itself as a genius way of targeting adverts at consumers, based on what objects the user’s camera has in front of them. Object based targeting Trend 5 Snapchat has filed for the patent to the technology, which will see their platform become a whole lot more relevant to marketers in 2017 and beyond – imagine taking a picture of a car you like and Snapchat serving you an ad for ‘Cheapest Car Insurance’! “ ” “ ”
  • 8. Social media fully embraces Virtual Reality Watch Twitter enter the market with 360 Tweets. Trend 6Social media fully embraces Virtual reality Trend 6 The combo of more affordable technology and marketers’ desires to create better consumer experience have caused immersive 360 videos’ popularity to rocket. “ ” Next level VR content won’t come soon enough. Content to date is extremely limited, but new use-cases will start to appear, particularly in healthcare and education that will have us hooked for sure! Expect to see Facebook’s Oculus Rift integrate with the platform for a truly immersive experience, creating a unique opportunity for early adopting brands to differentiate. Facebook integrates Facebook Live to Facebook 360 and Instagram Stories. “ ” “ ” “ ” “ ”
  • 9. Trend 7 Smartphones are ruling our lives, so brands now need to be addressing their vertical video strategies, even if that means reshooting their best performing content to date. Vertical video numbers will explode Trend 7 Snapchat dominated the vertical video market up until 2016, but it’s a mystery why when you think of how we’ve all been consuming videos on our phones for so long… “ ” Instagram has quickly followed suit and allowed its users to post portrait and landscape movies - expect Facebook to follow in 2017! “ ” “ ”
  • 10. Expect new and improved search tools which will utilise advanced machine learning to index more image and video content. This will only improve their ad serving technology, being able to improve personalisation and offer you what you want, exactly when you want it! Trend 8FACEBOOK SEARCH TO RIVAL GOOGLE, BING AND YAHOO Trend 8 As of June 2016 Facebook was facilitating more than 2 billion searches every single day, increasing 33% in just 9 months. Expect more emphasis on user reliance from Facebook, who arguably have the advantage of faster news aggregation, over Google. “ ” “ ”
  • 11. We, as consumers, will rely more on the clever integration of crowd sourced social advocacy (reviews) and make faster buying decisions through their favourite social media channels. The Social MARKETPLACE BOOMS Trend 9 Social platforms make it a priority to integrate and improve smart social commerce functionality for the benefit of drawing in more users, and therefore advertisers. Many of the larger social channels already have integrated their ‘buy’ buttons. “ ” Pinterest trials its augmented reality shopping where users can place virtual objects from Pins in their homes. Instagram trials its ‘shopping tags’ service where content managers can tag items so that when tapped / clicked they can be immediately purchased. “ ” “ ” “ ”
  • 12. Trend 10 The world’s first VR social network gets early traction with die-hard trendsetters and will be eyed by PlayStation and Facebook for a potential acquisition. vTime impresses early on, bidding war could occur Trend 10 “ ” The world’s first VR social network gets early traction with die-hard trendsetters and will be eyed by PlayStation and Facebook for a potential acquisition. Graphics will improve by the end of the year, allowing for greater personalisation and humanisation of avatars. Thought leading brands will explore product placement within virtual environments. E.g. Virtually ordering a Domino’s pizza. PlayStation will integrate vTime for the benefit of their PSVR users as a value add away from Xbox and Facebook. “ ” “ ” “ ” “ ”
  • 13. Expect social advertising costs to increase due to the demand. This means even less reach for more cash! Digital Ads will usurp TV ad dominance in 2017 Trend 11 Increasing numbers of viewers spending considerably more time watching online videos over TV, means there’s no surprise that the digital ad space will top its TV rival in 2017. “ ” Brands will start shifting more of their advertising budgets to social media channels, which will continue to prove their worth in terms of reach over TV. The TV ad industry will have to start looking at new and inventive ways of offering greater value than their social media and digital rivals. “ ” “ ” “ ”
  • 14. Once we’re all hooked on watching Live exclusives on Facebook, expect the network to be eying up the opportunity to get on your Smart TV! Facebook has already filed a patent for their own dongle that would act as a duct between your phone and the TV set. Trend 12Facebook gives more focus to live streaming Trend 12 In 2016 Facebook started to put promotional budget behind getting us all to start live streaming and reaping the rewards for it too, notably greater reach and engagement. “ ” Expect Facebook to launch more live streaming partnerships with big broadcasters, adopting the Netflix model of streaming exclusive content. This will lead the TV ad revolution, bringing even greater profits to the social giant. Expect brands to start broadcasting uses of their products! “ ” “ ” “ ”
  • 15. From Facebook’s perspective, expect organic reach to be a big fat ZERO for the offending publishers. What’s more, Facebook won’t display ads in apps or sites containing content that is fake news. More tools will also surface that will allow us to report fake and hoax content across its network. No more fake news… well, mostly! Trend 13 In 2016, Facebook in particular came under fire for how they handled the US presidential campaign’s mass of Fake News, which was said to influence voters. Well, Facebook and Google have joined forces and are restricting exposure to certain sites known for publishing fake news. “ ” From Google’s perspective, penalized sites won’t be able to run ads from AdSense, which will hit publishers hard, and where it hurts. “ ” “ ”
  • 16. Expect a new advertising product to spawn across Instagram Stories in 2017. Instagram Stories spawns opportunity for brands Trend 14 It’s no secret that Instagram stole a page from Snapchat’s book when they added their Story feature, which lets the user see what their favorite Instagrammers are doing for 24 hours. “ ” This is creating a big opportunity for businesses to showcase their brands in a prime location on the app. Large brands like Starbucks, Taco Bell, and JCrew have already been taking advantage, as well as smaller brands like Justin’s PB and HubSpot. “ ” “ ” “ ”
  • 17. Trend 15 This in turn will force marketers who embrace Pinterest to up their game and focus more so on pinning videos over static photos. Pinterest introduces video ads Trend 15 Due to the fact we’re all accessing more video these days Pinterest will see an increase in the amount of videos pinned across the network from sites such as YouTube, DailyMotion and Vimeo. “ ” This will lead to the introduction of Pinterest video ads, which will be a big earner for the network. “ ” “ ”
  • 18. Tagging of friends on Facebook with facial recognition. Deep learning technology that is woven into Facebook’s suggestions, Newsfeed algorithms and trending topics. Artificial Intelligence – essential to operation of social networks Trend 16 In 2017, A.I. is BIG business and is needed to control and manage the increasing amount of content we all create across social media. Expect social networks to focus their A.I. technologies around some of the following below. “ ” Provide better job matching between business and candidate. Pinterest uses the intelligence of the robots to boost image recognition and search. “ ” “ ” “ ” “ ”
  • 19. Long tail blog articles continue to align with Google’s search algorithms, therefore accounting for a higher percentage of organic traffic each month. Many of us are feeling ‘blogged out’, there is so much long and epic content out there covering every topic physically conceivable that as marketers we’ll ignore lengthy pieces and simply try to provide as much information as possible in the smallest possible space—dense content—to appeal to readers. Blogs remain as marketers weapon of choice Trend 17 Surveys suggest that in 2016 38% of marketers agreed that blogging is their most important form of content for business, followed closely by visual marketing at 37% and videos at 21%. “ ” Guest blogging is still very cool and straight out of the ‘Good Digital Marketer’s Handbook. It’s especially efficient for reaching new audiences and increasing exposure. “ ” “ ” “ ”
  • 20. Marketers will need to move quickly and drastically to prepare their tactics for this brave new world. This means addressing more terms like ‘who, what, where, how’ etc. Google will be relying more upon their Knowledge Graph as a way to both answer and enable better results for voice search, meaning that marketers really need to be focussing on simplifying their site and making it easier to understand for the search engine. Trend 18Get ready for voice search Trend 18 Personal Digital Assistants on our mobile devices and desktops will become more sophisticated, gain our trust and therefore alter the way many of us carry out searches in 2017. “ ” Especially start thinking about the content and context of your site as well as the change in voice search behaviour. “ ” “ ” “ ”
  • 21. Trend 19 What’s more, Google announced they will no longer be providing insight into the algorithm updates and changes, leaving us to figure out the changes ourselves. This news will leave SEO marketers with little more to go on in 2017 than continue to focus on best practice: ensuring websites are responsive, fast, mobile compatible and ensure they contain great content. Google algorithms go incognito Trend 19 September and October 2016 saw some of the most fluctuating changes to Google’s search results ever. “ ” Will this potentially increase spending fees on SEO to allow more time to ensure best practice? “ ” “ ” “ ”
  • 22. Yet, a staggering 91% of businesses still don’t have a mobile responsive website. So expect to see this figure come down to 80% in 2017, which is still high, but leaves those businesses willing to invest in a responsive site with a huge opportunity to increase site rankings. MOBILE IS STILL KING Trend 20 It’ not surprising that over 60% of Google searches are now taking place on mobile over desktops and 40% of us will choose another result if the first one they land on is not mobile friendly. Tech Savvy marketers will therefore continue to focus on ‘mobile first’ in relation to SEO. “ ” It’s clear that marketers will need to focus on ‘the mobile experience’, encompassing mobile keyword optimisation and mobile responsiveness. “ ” “ ”
  • 23. GET IN TOUCH Contact Hayden Allen-Vercoe Director Our web address orbitalmedia.com Our number +44 0203 411 9111 (ext. 901) Get in touch!