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Andrew
Sutherland
SVP Technology
 Oracle EMEA




                 1
Changing the Game by Simplifying I.T.
Dr Andrew
SUTHERLAND
Senior Vice President
Technology, Oracle
EMEA                                    3
4
Dissemin            Test
                          ate              New
                       Innovatio          Ideas
                          ns

                              Rethink
                             Processes


71% of companies           Leading companies       However, 70-90%
say that innovation         use IT to empower      of companies do
 is the #1 factor in       their people to drive    not use IT to its
  competiveness               innovation and           potential
                                  change




                                                                        5
CUSTOM ASSEMBLY


                  6
I.T. FRAGMENTATION


                 7
APPLICATION SILOS


                    8
MORE COMPLEXITY
MEANS LESS INNOVATION




                    9
IT SPENDING DISTRIBUTION




                                                                                              WHAT IF
                                                                                              IN 2011
                                                                                              YOU COULD
                                                                                              CHANGE
50%
66%                                   25%
                                      20%                                     25%
                                                                              14%             THE MIX?
RUN
RUN                                   GROW
                                       GROW                                   TRANSFORM
                                                                               TRANSFORM
THE BUSINESS
THE BUSINESS                           THE BUSINESS
                                       THE BUSINESS                            THE BUSINESS
                                                                               THE BUSINESS




Source: “IT Metrics: IT Spending and Staffing Report, 2011”, Gartner Research, 2011




                                                                                                      10
EXTERNAL MARKET
SHIFTS
& TECHNOLOGY
ADVANCES


                  11
EXTERNAL MARKET SHIFTS




         Mobile             Evolution
         Computing          Of Work
         By 2014, 90% of    Most new jobs
         companies will     created require
         support their      complex knowledge
         applications on    skills— workers can
         personal devices   increase productivity
                            by 50% with tailored
                            solutions




                                               12
TECHNOLOGY ADVANCES




         Big                 Cloud
         Data                Silos
  BLOG   Companies collect   Only 4% of cloud
         2X more data than   deployments are
         they can store      integrated
SMART
METER




                                                13
14
ENGINEERED
TO WORK TOGETHER




                   15
Engineered Together




Tested Together                   Certified Together



                    Deployed Together


                                        Upgraded Together

                                     Managed Together




                                                  Supported Together



                                                                       16
RELIABILITY
   PERFORMANCE


    MANAGEABILITY

SECURITY




                    SUPPORT

                               17
ENGINEERED
FOR THE INNOVATION WORKER




                            18
FUSION APPLICATIONS


 WHAT DO YOU
NEED TO KNOW

   WHO CAN
   HELP YOU

   WHAT YOU
  NEED TO DO

 HOW DO YOU
 GET IT DONE


                      19
FOUNDATION FOR INNOVATION



        Web                 Social              Mobile
                                                                     ORACLE
                   USER ENGAGEMENT
                                                                     FUSION
BUSINESS PROCESS
  MANAGEMENT
                            CONTENT
                          MANAGEMENT
                                             BUSINESS INTELLIGENCE   MIDDLEWARE
                                                                     COMPLETE
    SERVICE INTEGRATION                   DATA INTEGRATION           BEST-IN-CLASS
                                                                     INTEGRATED
               IDENTITY MANAGEMENT & SECURITY
                                                                     OPEN
 DEVELOPMENT          CLOUD APPLICATION           ENTERPRISE
    TOOLS                FOUNDATION               MANAGEMENT




                                                                                     20
ENGINEERED
FOR PERFORMANCE




                  21
From Best-of-Breed to Engineered Systems




SPARC                SOLARIS
X86                  Oracle
ZFS
SA
        Best-of-BreedLinux
Pillar
Tape
       System Elements         Optimized Solutions       Engineered Systems


  Customer integrated          Predictable, lower risk   Extreme performance,
                                guided deployments            efficiency,



                                                                                22
ENGINEERED SYSTEMS & APPLIANCES




                                  Purpose                        General
                                  Built                          Purpose




Exadata     Exalogic   Big Data             SPARC SuperCluster




                                                                       23
Siebel Optimized solution


    Siebel CRM Clients

             Failover Paths
X86 server
 12 cores                      iPlanet Web Tier
32 GB
                               standalone Installation


                              Siebel Gateway
                                                                 Siebel CRM Clients

                                Application Tier                         Failover Paths
                                standalone
                                                         SPARC Tseries
                                                          16 cores
                                                         64 GB Memory


                              Oracle Database




                                                                                          24
Oracle Linux Virtual optimized solution


Additional Benefits When Adding Oracle VM

• Oracle SW fully certified for OVM
 Fully tested and supported in a virtualized env
• Fast and safe deployments with OVM Templates
 Templates available for all Oracle SW: DB, FMW, Apps
• Efficient licensing with OVM Hard Partitioning
 License only the VM cores actually used by Oracle SW
• Lower TCO of the X86 virtualized stack
 50% savings vs. the competition: OVM + OL bundled with HW




               UMASS Cuts IT Overhead by 60% with Oracle VM
               “About 80 percent of our applications are from Oracle, so if Oracle can provide
               support from top to bottom, it makes sense for us to take advantage of that.”
                                                                                                 Michael Poole
                                                             Chief Technology Officer, University of Massachusetts




                                                                                                                     25
Oracle DB on ZFS storage appliance


                                                    HCC
                                                 Compressed




   ~7PBs              ~13PBs

                                                                              ~1PB
   NetApp                 EMC
   FAS6000               DMX-3                                               Oracle
                                                                             S7420C


         20PBs = ~$29M                                                   1PB = ~$1M

    Best efficiency: Up to 35x data compression on their Oracle database
    Best performance: Up to 2x faster throughput (Gb/s) for their storage
    Engineered integration with Oracle software
    Only Sun ZFS Storage Appliances are engineered and integrated with Oracle’s
    engineered systems




                                                                                      26
ENGINEERED
FOR CHOICE
ENGINEERED FOR CHOICE




  ON-PREMISE   PRIVATE CLOUD   PUBLIC CLOUD   HYBRID
OPN SPECIALIZED PARTNERS
     TRUSTED
     RELATIONSHIP
     S
      Certified business and competency achievements
      Exclusive training, testing and certification




                                                                    DEEP
 ADVANCED                                                     UNDERSTANDI
 EXPERTISE                                                            NG
 Integral part of Oracle team                           Analysis of business challenges
 Ease of procurement, implementation                   Valid references required for each
 and ownership                                                      area of specialization




                                                                                             29
30

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Changing the Game by Simplifying IT - Andrew Sutherland

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  • 3. Changing the Game by Simplifying I.T. Dr Andrew SUTHERLAND Senior Vice President Technology, Oracle EMEA 3
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  • 5. Dissemin Test ate New Innovatio Ideas ns Rethink Processes 71% of companies Leading companies However, 70-90% say that innovation use IT to empower of companies do is the #1 factor in their people to drive not use IT to its competiveness innovation and potential change 5
  • 10. IT SPENDING DISTRIBUTION WHAT IF IN 2011 YOU COULD CHANGE 50% 66% 25% 20% 25% 14% THE MIX? RUN RUN GROW GROW TRANSFORM TRANSFORM THE BUSINESS THE BUSINESS THE BUSINESS THE BUSINESS THE BUSINESS THE BUSINESS Source: “IT Metrics: IT Spending and Staffing Report, 2011”, Gartner Research, 2011 10
  • 12. EXTERNAL MARKET SHIFTS Mobile Evolution Computing Of Work By 2014, 90% of Most new jobs companies will created require support their complex knowledge applications on skills— workers can personal devices increase productivity by 50% with tailored solutions 12
  • 13. TECHNOLOGY ADVANCES Big Cloud Data Silos BLOG Companies collect Only 4% of cloud 2X more data than deployments are they can store integrated SMART METER 13
  • 14. 14
  • 16. Engineered Together Tested Together Certified Together Deployed Together Upgraded Together Managed Together Supported Together 16
  • 17. RELIABILITY PERFORMANCE MANAGEABILITY SECURITY SUPPORT 17
  • 19. FUSION APPLICATIONS WHAT DO YOU NEED TO KNOW WHO CAN HELP YOU WHAT YOU NEED TO DO HOW DO YOU GET IT DONE 19
  • 20. FOUNDATION FOR INNOVATION Web Social Mobile ORACLE USER ENGAGEMENT FUSION BUSINESS PROCESS MANAGEMENT CONTENT MANAGEMENT BUSINESS INTELLIGENCE MIDDLEWARE COMPLETE SERVICE INTEGRATION DATA INTEGRATION BEST-IN-CLASS INTEGRATED IDENTITY MANAGEMENT & SECURITY OPEN DEVELOPMENT CLOUD APPLICATION ENTERPRISE TOOLS FOUNDATION MANAGEMENT 20
  • 22. From Best-of-Breed to Engineered Systems SPARC SOLARIS X86 Oracle ZFS SA Best-of-BreedLinux Pillar Tape System Elements Optimized Solutions Engineered Systems Customer integrated Predictable, lower risk Extreme performance, guided deployments efficiency, 22
  • 23. ENGINEERED SYSTEMS & APPLIANCES Purpose General Built Purpose Exadata Exalogic Big Data SPARC SuperCluster 23
  • 24. Siebel Optimized solution Siebel CRM Clients Failover Paths X86 server 12 cores iPlanet Web Tier 32 GB standalone Installation Siebel Gateway Siebel CRM Clients Application Tier Failover Paths standalone SPARC Tseries 16 cores 64 GB Memory Oracle Database 24
  • 25. Oracle Linux Virtual optimized solution Additional Benefits When Adding Oracle VM • Oracle SW fully certified for OVM Fully tested and supported in a virtualized env • Fast and safe deployments with OVM Templates Templates available for all Oracle SW: DB, FMW, Apps • Efficient licensing with OVM Hard Partitioning License only the VM cores actually used by Oracle SW • Lower TCO of the X86 virtualized stack 50% savings vs. the competition: OVM + OL bundled with HW UMASS Cuts IT Overhead by 60% with Oracle VM “About 80 percent of our applications are from Oracle, so if Oracle can provide support from top to bottom, it makes sense for us to take advantage of that.” Michael Poole Chief Technology Officer, University of Massachusetts 25
  • 26. Oracle DB on ZFS storage appliance HCC Compressed ~7PBs ~13PBs ~1PB NetApp EMC FAS6000 DMX-3 Oracle S7420C 20PBs = ~$29M 1PB = ~$1M Best efficiency: Up to 35x data compression on their Oracle database Best performance: Up to 2x faster throughput (Gb/s) for their storage Engineered integration with Oracle software Only Sun ZFS Storage Appliances are engineered and integrated with Oracle’s engineered systems 26
  • 28. ENGINEERED FOR CHOICE ON-PREMISE PRIVATE CLOUD PUBLIC CLOUD HYBRID
  • 29. OPN SPECIALIZED PARTNERS TRUSTED RELATIONSHIP S Certified business and competency achievements Exclusive training, testing and certification DEEP ADVANCED UNDERSTANDI EXPERTISE NG Integral part of Oracle team Analysis of business challenges Ease of procurement, implementation Valid references required for each and ownership area of specialization 29
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