OM: TV and Media

Half of Viewing Time is TV series & Movies 2
Average number of self
reported weekly hours of
active TV/video viewing.
per week
is the average weekly active
viewing time.
30hours
45%
of streamed on demand
viewing of long content
is TV series.
Source: Ericsson ConsumerLab TV & Media 2011 & 2015 Study.

TV & Media 3
Average number of self reported hours watching live
news per week per age group:
>80%
higher average viewing time of live news for 60-60
year olds, than for millennials (those aged 16-34).
SENIORS LOVE THEIR LIVE NEWS YOUTUBE GROWS IN IMPORTANCE
Percentage of consumers watching YouTube with different
frequency (global self reported frequency of viewing).

TV & Media 4
THE ROLE OF SERVICES VARIES
BETWEEN GENERATIONS
DAILY MEDIA HABITS
Percentage of people watching different media types at
least once per day (global average of self reported
frequency of viewing).

The Changing Role of Recording 5
use DVR to time shift
content that is not
available on demand.
use DVR to skip TV
advertisements.
would stop if the
content was available
on demand.
56%
41%
38%

Different Viewing Cycles 6
“Game of Thrones” related
tweets over 30 days.
Mentions of watching all 13
episodes of “House of Cards”.

On-Demand Service Usage, US 7
Percent of people using each on-demand service, US 2015 (self reported).
Percent of people using each on-demand service, US 2014 vs. 2015 (self reported).

Connected TV Screens 8
Percentage of consumers that have and use each
device (self reported).
67%
Are able to watch internet content on their TV screens
at home.
89%
of these feel they can access all or most apps and
services they want.
Percentage of consumers that do not have, but
plan to get each device (self reported).

A Shift from Fixed to Mobile Devices 9
Share of self-reported total weekly TV/video viewing time, per year, done on respective device.
61%
of consumers watch TV & video on their smartphones,
an increase of 71% since 2012.
42%
think it is very important to watch their TV & video
content wherever they are.

A Change in Accessing TV Content 10
Quarterly measurements of smartphones users in the US who access TV apps (such as ABC, HBO GO, CBS
Mobile) at least once on their smartphones.
TV content is being increasingly accessed via smartphones, and its reach has grown significantly over the past year.

Millennials = Mobile Device Viewing 11
>60%
of all TV/video viewing hours are spent on a Mobile
device screen among teenagers.
Self-reported share of total TV-time by age group, done on respective device.

Millennials Use the Smartphone Too 12
Entertainment-Multimedia
services are accessed more by
younger consumers on mobile
devices.
*Entertainment-Multimedia category in comScore encompasses all paid and free on-demand video services.
Though more time is spent on
tablets across age groups, share
of time on smartphone is
higher for younger consumers.
Measured average minutes per visitor and month as well as Share of Time by Age Groups – Entertainment Multimedia*.

Smartphone and Tablet on Equal Footing in
terms of Short Video
13
Measured average minutes per visitor and month on On-Demand/Streaming Services (Smartphone vs. Tablets).
Tablets and smartphone are equally preferred for watching shorter video content.
However, Tablets are preferred for watching longer format content like Netflix.

Network Impact from Video Usage 14
Measured proportion of Wi-Fi vs. Cellular data being used for TV and Video apps amongst smartphone video viewers.

Piracy Can Be Beaten 15
Percent of people using each on-demand service, Spain 2011 vs. 2015
Percent of people using each on-demand service, US 2011 vs. 2015

Discovering and Remembering Content 16
Today, most consumers receive constant TV and video recommendations form friends, reviews, etc. This means that
the challenge is not necessarily just discovering content, but to remember what to look for at the moment of viewing.

Looking for Serendipity 17
A general human wish to be positively surprised.
A weariness with knowing exactly what’s available in various services.
A call for help in the actual content choosing process.
To find a compromise during social/group content discovery.
To shorten choice processes that drag on too long.
Reco Engine
Now and then,
recommendation
engines manage
to surprise in a
positive manner.
LINKED VIEWING
Getting a link to content
in social media while
looking for content.
NEW RELEASES
New releases in a
services that one didn’t
know were released yet.
YOUTUBE
RABBIT HOLE
Getting suggestions
based on what you just
watched, on YouTube or
other services.
RECO ENGINE
Now and then,
recommendation
engines manage to
surprise in a positive
manner.
EXAMPLES OF SERENDIPITY
DRIVERS FOR SERENDIPITY
The consumer stated
frequency or difficulty in
finding something to
watch on their traditional
broadcast TV service.
CONSUMERS ‘DEFAULT’
WHEN FINDING CONTENT
IS TOO DIFICULT

The Guided Consumer in Traditional
Broadcast TV
18
Consumers’ perception of the ease of navigating in their
broadcast TV service (self-reported).
The greatest influences for consumers in deciding what to watch
on their broadcast TV service.

Engaging Consumers through Social
Media
19
Content producers have certain ways of engaging consumers, such as tweeting prior to new episode
releases, season premieres and season finales.

The Price of Personal Information 20
1 in 4 TV/video consumers are
open to providing data to get
more accurate
recommendations.
Percentage of consumers who
are interested in different
recommendation features for
content and TV services (self-
reported).
OK with out-of-service behavioral tracking.
Actively provide personal information.
OK with in-service behavioral tracking.
OK with providing preferences when opting into the service.

TV & Media 21
IMPORTANCE OF TV
MEDIA FEATURES
Percentage of consumers
that say each TV Media
feature is important
(showing top 2 answers on
7-graded scale).
Percentage of consumers
that say each TV Media
feature is worth paying
extra for
TV MEDIA FEATURES
WORTH PAYING FOR

TV & Media 22
THE MAJORS REASONS TO
REDUCE OR CUT
BARRIERS TO INCREASED CONTENT
CONSUMPTION
47%
of consumers refrain from consuming more content
because of the ad disruptions.
Barriers for consuming even more content on any device (self-reported).Reasons to eliminate the household managed TV package.

Self-reported estimated monthly spending breakdown – US
(excluding fixed internet subscriptions)
Monthly Media Spending Evolution 23
Self-reported estimated monthly spending evolution - US

Traditional TV Services vs. On-Demand
Services
24

The World of Entertainment 25
TV has become a combination of linear, on demand capabilities and catch-up services, which is consequential for
managed TV users.
TRADITIONAL USER EXPERIENCE USER EXPERIENCE RATIONALE TODAY

About Optiva Media 26
An independent professional services’ company, created in 2002, by a team of
individuals with key experience in the DTV and Audio-visual markets who are
passionate about delivering a new level of service to broadcasters.
In-house expertise covering the complete DTV Value Chain.
Completely independent with flexibility to respond quickly to customers’ needs.
Over 100 full time employees looking forward to working and building long term
relationships with you. Relationships that are built on trust and the willingness to
share their expertise and ensure your projects are delivered on time and within
budget.

Some References 27
With its Headquarters in Spain
and offices in Portugal,
Germany, UK, and México,
Optiva Media is predominantly
focused on supporting
Broadcast clients.
Optiva Media delivers major
projects in EMEA, Asia Pacific
and Latin America: wherever
we believe that we can add real
value to a client’s business, we
will be delighted to venture.

Our Organization 28
Engineering
Resources
120
100
80
60
40
20
-
2010 20152011 2012 2013 2014
Resource Profile
SW Development
Engineering profiles distribution
Head End Back End Network Consumer
Device
30
%
20
%
20
%
30
%

Engineering and Integration Services
More than 20 Video, IT and System Engineers working in different projects, technologies, networks,
customers and countries, involved from the design, integration, management, to the system update,
operation and troubleshooting.
29
• CAS/DRM System Engineers
• Video Head-End System Engineers
• CDN & Networking Engineers
• CMS System Engineers
• CMTS System Engineers
Content
Content
Smartphones
Tablets
PC/Mac
STB/SmartTV
CDN
Metadata
Content
Management
System Service Delivery
Platform
Transcoding
Packaging &
Encryption

Consultancy and Programme Management
Companies around the world trust in Optiva Media to lead some of their references projects and
product launches.
30
•AtresMedia OTT launch.
•Vodafone STB OTT launch.
•PrisaTV OTT launch.
•Xbox European and LATAM OTT deployments.
•Nagra/Abertis Cloud deployment.
•TVE Strategy and Vendor selection for Euskaltel.
•Vendor selection for R.
•Global OTT state of the art for ORS.
•Field trial design and management for Vodafone.
Reference Customers

Managed Services
Different companies have relied on Optiva Media to outsource operations and lab management
activities. Optiva Media provides VoD, encoding, testing and a wide range of operations services.
31
VOD Operations
• Materials traffic management: Coordination the reception of materials, contact
with the content provider, material tracking, etc.
• Programming: Registration of contents, scheduling, purchase window
verification, etc.
• OTT: Ingest all files and its metadata, workflow management and verification.
Encoding and PPV operations
• Encoding content for Pay Per View channels.
• Schedule programming.
• Capture live events using Optiva Media’s Catch-it tool.
Tested operations
• Design, build up, update and maintenance of laboratory platforms.
• Updating and configuration management.
• Incidences and trouble shooting management.
Reference Customers

Quality Assurance Services
Optiva Media has a team of more than 20 professionals dedicated to Digital TV Quality Assurance, with
a vast experience validating different solutions and applications.
32
Tools
• Test Management: TestLink, HP Quality Center, Testopia.
• Bug Tracking: Assembla, Jira, Bugzilla.
Testing procedures
• Manual tests: Sanity, Functional, Regression, Acceptance.
• Automation tests: ATF, StormTest.
Lab equipment
• Satellite and Cable DVB modulators.
• Frame and Spectrum analyser.
• Video and Data Spoolers.
• CMTS.
Reference Customers

User Experience
We only have one goal in mind during all our entire design
process: create an unforgettable user experience for our
client’s digital products & services.
Software Development
A team of software engineers that had fun working together
in some of the big and most creative international Digital
Television projects, developing cool applications for
customer satisfaction. Young, dynamic and multidisciplinary,
constantly evolving to help customers reach their goals and
brings results.
Integration & Testing
Quality Assurance team is responsible of the validation, of
all the application developed in-house, before delivery to
end customer.
Test case definition, execution, bug fixing verification, non-
regression, stability, stress test, ... are the main
responsibilities of the QA team.
Application Development 33

Optiva Media Design Lab - UX Design
Process
34
Finalize & Code
Finalize UX deliverables
Suggestions / next steps
Code front-end interaction
Refined Mockups
Brand understanding
Aesthetic mockups
Video prototypes
Wireframe
Sketching
Wireframing layout
Video prototypes
Understand
Listen to stakeholders
Understand business objectives
Functional requirements
Technology constraints
Discover value add
User Testing
Feedback Evaluation
Design Development
Idea Generation
Design Research
Usability
Aesthetic Trends
Technology frameworks
Differentiation Prototypes
Consumer
Research

35
Optiva Media develops and tests for StarHub of the full set of applications for a PVR and gateway.

36
Optiva Media has certificated several STB for Vodafone
• Wyplay OTT STB
• Vodafone LOW STB
• Vodafone HIGH STB

37
Optiva Media develops and tests the TVE applications for EUSKALTEL
• IExplorer, Safari, Chrome y Firefox for Windows and Mac
• Tablet & smartphones starting with iOS 6
• Tablet & smartphones Android starting

SW Development Department - Projects 38
STB
• UI for Starhub (IPTV Cable).
• UI Vodafone.
• UI for Jazzbox.
• TiVO.
• Audience Meassurement (ONO (MOTive), ZON (OpenTV).
• VOD ONO (MOTive).
• DreamBox (COLOSAT, LATHYDOS, APG).
• Etisalat (soft@home).
Multiscreen (Tablets & Smartphones)
• Euskaltel Everywhere.
• Plus Ultra Video Portal.
• THATO.
Desktop
• Yomvi (NMP) for PrisaTV.
• Educaccess.
HbbTV
• UI ABRA (GolStadium, la Sexta, TV3, TeleMadrid, VAST, 13tv).
• AquaWeb.
• THATO.
• Parental BB.
• Twitter.
• Look & Feel Manager.
SW Integration
• Billing Gateway.
• TiVO.
• ZON (OpenTV).
• HOT (OpenTV).
• Catch-IT (ONO).

Contact Us 39
Edificio Europa II
Calle Musgo 2, 28023
Madrid
Alameda de Urquijo, 5
48011
Bilbao
R. Joaquim António de
Aguiar, nr 45, 2ºEsq., 1250-
096
Lisbon
Suite 20, 105 London St.
Berkshire RG1 4QD
Reading, London
Prins Hendriklaan, 26
1075 BD
Amsterdam
Bockwisch, 6
Dägeling, 25578
Hamburg
Av. Lomas de Plateros E5-1
Col. Lomas de Plateros
Del. Álvaro Obregón,
01480
México DF
Or visit

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OM: TV and Media

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