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Cloud IT and Cloud Business: Going Mainstream


Open World Forum
Eurosites George V
Paris, France
P i F
September 22, 2011

Bill McNee
Founder
Fo nder and CEO
Saugatuck Technology
bill.mcnee@saugatucktechnology.com


                             Westport, CT ● Falmouth, MA ● Santa Clara, CA ● Frankfurt, Germany
      Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved ǀ www.saugatucktechnology.com   ǀ +1.203.454.3900


                                                                                                                      1
Accelerating Business and IT Velocity
 In the wake of the “Great Recession,” businesses of all sizes are
  reshaping themselves to better compete in an increasingly
  intertwined and complex global economy.
    Thi i l d rethinking and reinventing new ways of engaging with existing
     This includes thi ki       d i      ti            f        i  ith i ti
     customers, as well as carving out new business opportunities.
 Large businesses are waking up! Recent discussions with senior
  business and IT leaders repeatedly emphasized both the power and the
  threat of the Cloud – especially around the concept of accelerating
  “Business Velocity” for firms developing / implementing in the Cloud.
      Key benefits cited include substantially faster time-to-market and time to profit.
                                                       time to market     time-to-profit
 In this environment, IT is increasingly being asked not only to help
  companies save money and facilitate internal process improvement, but
  to better enable the business to grow with differentiated new products,
                                         g                          p   ,
  services and offerings.
 Given this, it isn’t surprising that “IT Velocity” has replaced
  “IT / Business Alignment” as the top concern for many CIOs.
                       g                   p                 y
          Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved ǀ www.saugatucktechnology.com

                                                             Page: 2
Cloud IT and Cloud Business
Cloud IT                                                              Cloud Business
 Everything-as-a-Service – with a                                     New ways of doing business
  focus on cost savings and process                                    New business opportunities
  improvement:                                                         Driven by:
      Infrastructure                                                       Low barriers to entry
      Platform                                                             Proven offerings from providers with
      Application
         pp ca o                                                             viability and vision
      Business Process                                                     Assimilation, standardization, and
      Integration                                                           management of Cloud
      Management                                                           Previously-unrealized levels of business
 Disr pti e in IT strateg planning,
  Disruptive       strategy, planning                                        + IT integration in funding planning
                                                                                                 funding, planning,
  budgeting, buying, and management                                          management, and operations
  – therefore disruptive to business                                   Key Challenges:
  strategy, p
        gy planning, budgeting,
                    g     g     g                                           Identifying Opportunities
  buying, and management                                                    Assessing ROI / Benefits
 Key Challenge:                                                            Acquiring Cloud Solutions
   The Hybrid Portfolio                                                    Managing Resources (including Partners)
                                                                                                              Source: Saugatuck Technology Inc.,
                                                                                                                                           Inc


            Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved ǀ www.saugatucktechnology.com

                                                               Page: 3
Large Enterprise Customers – What are They Doing?
 CTO Gl b l I f
  CTO, Global Information P id ( id range of verticall and h i t l markets)
                     ti Provider (wide     f    ti       d horizontal k t )
   –   “Our challenge is to never build another data center. It is a very expensive proposition, and we’d
       rather not have to do that.”
   –   “Our focus right now is mostly around the Cloud as a means to provide services internally”.
   –   “[The Cloud has] allowed us to drive a level of simplification . . . [and] helped us articulate the [high]
        [The
       cost of customization [to the business] that we haven’t been able to do in the past.
   –   “We are not yet comfortable with the idea of using Public Clouds to provide our services; we think
       that our customers typically [will] want a throat to choke.”
 President Corporate Ops and Technology Financial Services
  President,                  Technology,
   –   “A lot of the differentiation that we had inside [our company] is becoming meaningless now because
       Cloud infrastructures are coalescing around a LAMP stack, or some version of it.”
   –   “[With] legacy . . . there will be a slow migration to technologies that are equivalent to Cloud and, as
       Cloud continues to decrease in cost, the semi-private and public clouds will start to receive more
       workloads in the 5-10 year timeframe.”
   –   “As it concerns the ‘new,’ people are going to implement completely in the Cloud or using Cloud-
       like technologies from the get-go.”
 VP Global Strategy, Customer Communications Management Provider
   –   “The old way of doing product development has been very structured and routine and isn’t going to
       work [in the Cloud].”
   –   “The whole concept of agility that is required to get new businesses up can be dealt with so much
       easier in the Cloud, both in terms of the underlying technology and product development. It is way
       easier to bootstrap a new offering by leveraging the inherent pay as you go pricing of the Cloud ”
                                                                                                  Cloud.

              Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved ǀ www.saugatucktechnology.com

                                                                 Page: 4
Key Trends
 T d ’ economic situation continues to favor the Cloud, d i
  Today’s          i it ti             ti     t f      th Cl d driven b b i
                                                                        by businesses th t are
                                                                                       that
  reshaping themselves as the global economy recovers from the Great Recession.
 The Cloud – including SaaS, PaaS, IaaS and Cloud Services – will drive increasing
  business and IT activity, resulting in hybrid architectures to manage, a new Cloud IT
  mission, and the launch of Cloud-enabled Business Services by traditional businesses.
 Through 2015, SaaS will continue to dominate Cloud IT spending, including business
  apps, social computing and mobility solutions – key aspects of the boundary-free enterprise.
    – BI joins CRM, Customer Service, Collaboration and SFA as the leading Cloud Business Solutions in
         j        ,                 ,                                     g
      demand through 2012. Financial Analysis / Planning and HR rising dramatically in investment priority.
    – Big Data and Advanced Cloud Analytics become key drivers of Cloud solution demand.
 Enterprises will increasingly leverage PaaS platforms and ad-hoc aggregations of Cloud
  Services across the stack (through the use of APIs) to build composite Cloud solutions.
                                                                               solutions
    – This includes Cloud services such as SaaS and IaaS, as well as powerful Social Business and Mobile
      Commerce technologies that are increasingly imbedded directly into critical business workflows.
    – Private Clouds are gaining traction – especially at large enterprises wishing to maintain control.
 Integration and workflow in the Cloud will remain a critical capability and requirement
                                                                              requirement,
  especially for hybrid large enterprise environments.
 Cloud Services Providers (including Cloud Enablers and traditional service providers
  aggressively pursuing the Cloud) will flourish – as they increasingly incorporate Open
  Source and C
  S          d CrowdSourcing strategies and embrace S S P S I S and BP S
                    dS      i    t t i       d   b     SaaS, PaaS, IaaS d BPaaS.
             Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved ǀ www.saugatucktechnology.com

                                                                Page: 5
Saugatuck’s Cloud EcoStack™
                   What Is It?                                    What Is In It?                      Who Is In It?
                                                                  Business Process              Accenture, Appirio, Cognizant,
                                                                Outsourcing, Managed            Comcast, IBM, Infosys, Perot / Dell,
Level   Cloud Business Services                                   Services, Systems
  4                                                                                             SAP, Symantec, Tenzing,
            and Operations                                       Integration, Related
                                                                     g                          Verizon,
                                                                                                Verizon Wipro
                                                                       Services
                                                                                                ADP, Ariba, Adaptive Planning, Dell
                                                                Software -as-a-Service          Host Analytics, Intacct, Microsoft,
Level                                                                                           NetSuite, Oracle, Salesforce, SAP
  3                                                                      (SaaS)
        Cloud Business Solutions                                                                SuccessFactors, Symantec,
                                                                                                Taleo,
                                                                                                Taleo Workday

                                                                Platform -as-a-Service          Accenture, Amazon, Apprenda,
                                                              (PaaS), Hosted services           Dell Boomi, Google, HP, IBM, Joyent,
Level
                                                              (e.g., analytics, business        Microsoft, OpSource, Oracle, Progress
  2     Cloud Platforms & Hubs                                 services, app dev, DBMS,                                ,
                                                                                                Rackspace, SafeNet, Salesforce,
                                                                 integration, security)
                                                                 i t    ti          it )        Savvis, S
                                                                                                S            , Scribe, VMWare
                                                                                                     i Servoy, S ib VMW

                                                                 Infrastructure -as-a-           Amazon, AT&T, HP, IBM, Joyent,
Level                                                           Service (IaaS) / “Cloud          Layisys, Microsoft, Navisite, NTT,
          Cloud Infrastructure                                                                   Opsource, Peer 1, Rackspace,
  1                                                               Computing” (e.g.,
               Services                                          computing,
                                                                 computing storage)              Savvis, Verizon, Wipro
                                                                                                       ,        , p


                                                                   Basic hardware,               Cisco, Dell, HP, IBM, Intel,
Level
                                                                software, networking,            Microsoft, OpenStack, Oracle,
  0       Cloud Technologies                                         and services                Red Hat, Ubuntu, VMWare
                                                                                                           Source: Saugatuck Technology Inc.,
                                                                                                                                        Inc


         Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved ǀ www.saugatucktechnology.com

                                                            Page: 6
Open Source in the Cloud EcoStack™
                                    Open Source Roles & Influence Through 2014:
   Cloud Business
    Services and                    •    Open source will provide low-cost building blocks, integrated
     Operations                          within providers’ core technology stacks and solutions
                                            -    Enabling low-cost functionality at all layers while encouraging
                                                          low cost
                                                 independent development – and fragmentation
   Cloud Business                   •    LAMP Stack will be the de facto SaaS / Cloud provider
      Solutions                          technology platform for Cloud services and providers
                                            -    Linux, Apache, MySQL,
                                                 Linux Apache MySQL PHP & Ruby
                                    •    Community-driven global innovation in technologies and
  Cloud Platforms &                      applications will support Cloud provider evolution
        Hubs                        •    HOWEVER: Technology standards fragmentation, and open
                                         community contribution models, will continue t challenge
                                                  it     t ib ti     d l   ill   ti     to h ll
                                         widespread standardization and profitability for open source
 Cloud Infrastructure                    software developers and providers
      Services                              -    Any vendor domination is unlikely and impractical
                                            -    Cloud represents a tremendous opportunity for open source
                                                 developers and providers (globally)
 Cloud Technologies                         -    Opportunities will continue to follow core technology threads
                                                 instead of commercial vendor ecosystems


         Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved ǀ www.saugatucktechnology.com

                                                            Page: 7
The Evolving Cloudscape
             Through 2015, the largest driver of Cloud IT workloads will continue to be Cloud Business
             Solutions (including business apps, social business technologies and mobile solutions).
             Key drivers shift from “better, faster and cheaper” to “transforming the enterprise.”
                                                           The Rise of Cloud IT and Cloud Business
High
                     SaaS 1.0                                                  SaaS 2.0                                                 Cloud IT Era
               Wave I: 2001-2006                      Wave II: 2005-2010                Wave III: 2008-2013                         Wave IV: 2011-2016
                  Cost Effective
                  Cost-Effective                          Integrated                     Workflow-Enabled                       Measured, Monitored, Managed
                                                                                                                                        ,          ,     g
                Software Delivery                     Business Solutions               Business Transformation                       Business Processes
                                                                                                                     Cloud IT
                                                                                                                     Gestation
                                                                                                                             Post-SaaS Adoption
    option




                                                                                                                      Period• End-to-End Cloud Business Processes
                                                                                  Ubiquitous SaaS AdoptionSaaS Remains Intelligent Hubs Linking Platforms
                                                                                                         •           •
                                                                                                                        Core
                                                                                                                                       • Virtualization on Mobile Devices
  Ado




                                                Mainstream SaaS Adoption          • Foc s on Business Transformation
                                                                                    Focus     B siness
                                                • Integrated w/ Business          • ISV to SaaS Enablement            • PaaS Enables   • Elastic Cloud Infrastructure
             Early SaaS Adoption                • SaaS Integration Platforms                                      Composite Solutions
                                                                                  • Server and Application Virtualization              • Standards for Workload Portability
             • Stand-alone Apps                 • Business Marketplaces           • SaaS Development Platforms (PaaS)at the Marginsfor Composite Service Offerings
                                                                                                                  • IaaS               • SLAs
             • Multi-tenancy                       and SaaS Ecosystems                                             (because lack of standards) at Business Process Level
                                                                                  • Public Cloud Infrastructure (IaaS)                 • Support
             • Limited Configurability          • Customization Capability        • Cloud Collaboration Platforms        • Mobility,
             • Focus on TCO / rapid             • Focus on Integration            • Customized, Personalized Workflow
             deployment                                                                                           Collaboration and
                                                                                                                   Social Business
                                                                                                                technologies Explode

Low
             2003        2004            2005       2006        2007       2008       2009        2010        2011        2012        2013        2014        2015        2016
                                                                                                                                                  Source: S
                                                                                                                                                  S       Saugatuck Technology
                                                                                                                                                               t kT h l

                                Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved ǀ www.saugatucktechnology.com

                                                                                          Page: 8
After the Storm – The Shift to the Cloud Accelerates
 By 2015, 50 percent or more of NEW enterprise IT spend will be Cloud-based or Hybrid.
 By 2015, 65 percent or more of NEW enterprise IT workloads will be Cloud-based or Hybrid.
 By 2015, 25 percent or more of TOTAL enterprise IT workloads will be Cloud-based or Hybrid.
          For each of the following years, please indicate what                          But significant differences in adoption
        percent of your company's preference for deploying NEW                           by size of company!
           software (on a continuum from Cloud-based to On-
                             premise) will be:                                           < 100 Employees
70.0%                                                                                                                 2010    2012    2014
60.0%                                                                                    Cloud-based (Public)         26.5%   34.5%   43.6%
50.0%
                                                                                         Hybrid Cloud                 17.7%   23.8%   22.5%
40.0%

30.0%
30 0%                                                                                    On premise
                                                                                         On-premise                   55.7%   41.6%   33.9%
20.0%

10.0%                                                                                    5,000 + Employees
                                                                                                                      2010    2012    2014
 0.0%
                   2010                      2012                     2014               Cloud-based (Public)
                                                                                                     (      )         17.0%   24.5%   34.6%

                      Cloud-based (Public)                                               Hybrid Cloud                 17.5%   24.7%   27.3%
                      Hybrid Cloud / On-Premise (Public or Private)
                      On-premise                                                         On-premise                   65.0%   50.8%   38.1%

Source: S
S       Saugatuck Technology I
             t kT h l        Inc., 2010 Cloud IT Survey (September 2010), Global N 546
                                        Cl d S          (S t b 2010) Gl b l N=546


                    Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved ǀ www.saugatucktechnology.com

                                                                         Page: 9
Cloud IT Solutions in Production Systems
Today Through 2013
 Through 2012, Collaboration, Mobility and Social Business technologies will lead all forms of
 Cloud IT deployment.

                                                     How soon do you expect to see your company acquire
                         Obvious top                 the following Cloud IT solutions for use in production
                         tier now thru                                     systems?
                         2013+; maps
                         to historic              Collaboration Tools and Capabilities
                         SaaS data                                                                          55%                       20%   5%
                                                   (email,
                                                   (email Web conferencing et al)
                                                                 conferencing,

             SaaS, IaaS                      Software-as-a-Service or SaaS / Cloud
                                                                                                   28%                25%        10%
                                              Business Solutions (Finance, HR,…
             and ESC
             are neck-                      Cloud Infrastructure (Compute, Storage,
             and neck
             and-neck                                                                              28%                24%        9%
                                                              et al)

                                                                        Social Networking             36%              19%       6%
                       Widespread
                       Cloud-based
                       In-house              Platform-as-a-Service or PaaS (Apps
                                                                                                 20%          24%           9%
                       development          Development, Integration
                                            Development Integration, Mobile mgmt.)
                                                                            mgmt )
                       by user
                       enterprises is                                                       0% 10% 20% 30% 40% 50% 60% 70% 80%
                       not a given
                                                          In Use/2010           Planned for 2011-2012          Planned for 2013 +
Source: S
S       Saugatuck Technology I
             t kT h l        Inc., 2010 Cloud IT Survey (September 2010), Global N 546
                                        Cl d S          (S t b 2010) Gl b l N=546


                    Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved ǀ www.saugatucktechnology.com

                                                                        Page: 10
Key Challenges / Common Pitfalls for Mid-to-Large Enterprises

  Key Challenges:
    –   IT Asset Management
    –   Understanding and Managing Risk (business and technology)
    –   Integration: Data, Security, Processes (internal and external)
    –   Opportunity Recognition and Execution
  Common Pitfalls in the Cloud Transition:
    –   No formal planning process
    –   Missing or poor governance structure
    –   Poor or missing responsibility matrix
    –   Neglecting or underestimating HR and change management challenges
    –   No project management office (PMO)
    –   Missing or incomplete inventory of assets
    –   Lack of operational oversight
    –   Few relevant SLAs
    –   Poor communication to constituencies
                                                                                                             Source: Saugatuck Technology Inc.,
                                                                                                                                          Inc


           Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved ǀ www.saugatucktechnology.com

                                                              Page: 11
Summary




     Cloud Business



                                                                          Cloud
                                                                          Cl d IT




    Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved ǀ www.saugatucktechnology.com
About Saugatuck Technology
SAUGATUCK OFFERINGS AND SERVICES
Saugatuck Technology provides subscription research / advisory and consulting services to senior business and IT executives, technology and software
vendors, business / IT services providers, and investors. Our Mission is to help our clients make better business decisions and create new business value
through trusted and objective insights into the key market trends and emerging technologies driving real change. Over the last few years, this has
included a major focus on Software-as-a-Service (SaaS), Cloud Infrastructure, and Social Business Technologies, among other key trends.

  CONTINUOUS RESEARCH SERVICES (CRS)
                               (   )                                                         US AND EUROPEAN OFFICES
  • Subscription access to Saugatuck’s ongoing premium research, providing independent       Headquarters                         • •          •
    / unbiased insights and guidance into key market trends, buyer behavior, "white-space"   Saugatuck Technology Inc.
    opportunities and disruptive market forces driving changes in business computing.        8 Wright Street, 1st Floor
  • A variety of advisory services, including telephone-based inquiry, and “Analyst Days”    Westport, CT 06880 USA
  USER STRATEGIC CONSULTING SERVICES                                                         (P) +1.203.454.3900
  •   Leadership and Planning Workshops                                                      Regional Sales:
  •   Strategy and Program Assessments
      St t       dP          A          t                                                    • New England, East: Al Vanek@SaugatuckTechnology com
                                                                                                   England          Al.Vanek@SaugatuckTechnology.com
  •   Vendor Selection / Evaluations                                                         • South, Mid West: Matt.Peters@SaugatuckTechnology.com
  •   Cloud Transition / Migration and Management Best Practices                             Silicon Valley
  VENDOR STRATEGIC CONSULTING SERVICES                                                       Saugatuck Technology Inc.
  •   Market Assessment                                                                      5201 Great America Parkway, Suite 320
  •   Strategy Validation                                                                    Santa Clara, CA 95054 USA
  •   Opportunity Analysis                                                                   (P) +1.408.727.9700
  •   Positioning / Messaging / Go-to-Market Strategies                                      Regional S l
                                                                                             R i     l Sales:
  •   Competitive Analysis                                                                   • West: Andrew.Jeffs@SaugatuckTechnology.com

  THOUGHT-LEADERSHIP PROGRAMS                                                                Germany
  • Custom research programs targeting key technology and business/IT investment             Saugatuck Technology Inc.
    decisions of CIOs, CFOs and senior business executives                                   Bluecherstr. 4
  • Delivered as research reports, position papers or executive presentations.               D 65343 Eltville am Rhein, Germany
                                                                                             ( )
                                                                                             (P) +49.6123.630285
  VALUE-ADDED
  VALUE ADDED SERVICES                                                                       Regional Sales:
  • Competitive and market intelligence                                                      • Europe: Frank.Sempert@SaugatuckTechnology.com
  • Investment advisory services (M&A support, due diligence)
  • Primary and Secondary market research.

For more information about these or any other Saugatuck Technology service, please reach us through the contact information noted above.
• To learn more about Saugatuck consulting and research offerings, go to www.saugatucktechnology.com or email Chris MacGregor for more information.
• Whil there register on our site and b i receiving our complimentary R
  While h        i            i     d begin    i i            li        Research Al
                                                                               h Alerts.

                                                                           Page: 13
                      Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved ǀ www.saugatucktechnology.com

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Cloud / State of cloud Keynote - Bill McNee, Saugatuk

  • 1. Cloud IT and Cloud Business: Going Mainstream Open World Forum Eurosites George V Paris, France P i F September 22, 2011 Bill McNee Founder Fo nder and CEO Saugatuck Technology bill.mcnee@saugatucktechnology.com Westport, CT ● Falmouth, MA ● Santa Clara, CA ● Frankfurt, Germany Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved ǀ www.saugatucktechnology.com ǀ +1.203.454.3900 1
  • 2. Accelerating Business and IT Velocity  In the wake of the “Great Recession,” businesses of all sizes are reshaping themselves to better compete in an increasingly intertwined and complex global economy.  Thi i l d rethinking and reinventing new ways of engaging with existing This includes thi ki d i ti f i ith i ti customers, as well as carving out new business opportunities.  Large businesses are waking up! Recent discussions with senior business and IT leaders repeatedly emphasized both the power and the threat of the Cloud – especially around the concept of accelerating “Business Velocity” for firms developing / implementing in the Cloud.  Key benefits cited include substantially faster time-to-market and time to profit. time to market time-to-profit  In this environment, IT is increasingly being asked not only to help companies save money and facilitate internal process improvement, but to better enable the business to grow with differentiated new products, g p , services and offerings.  Given this, it isn’t surprising that “IT Velocity” has replaced “IT / Business Alignment” as the top concern for many CIOs. g p y Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved ǀ www.saugatucktechnology.com Page: 2
  • 3. Cloud IT and Cloud Business Cloud IT Cloud Business  Everything-as-a-Service – with a  New ways of doing business focus on cost savings and process  New business opportunities improvement:  Driven by:  Infrastructure Low barriers to entry  Platform Proven offerings from providers with  Application pp ca o viability and vision  Business Process Assimilation, standardization, and  Integration management of Cloud  Management Previously-unrealized levels of business  Disr pti e in IT strateg planning, Disruptive strategy, planning + IT integration in funding planning funding, planning, budgeting, buying, and management management, and operations – therefore disruptive to business  Key Challenges: strategy, p gy planning, budgeting, g g g Identifying Opportunities buying, and management Assessing ROI / Benefits  Key Challenge: Acquiring Cloud Solutions The Hybrid Portfolio Managing Resources (including Partners) Source: Saugatuck Technology Inc., Inc Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved ǀ www.saugatucktechnology.com Page: 3
  • 4. Large Enterprise Customers – What are They Doing?  CTO Gl b l I f CTO, Global Information P id ( id range of verticall and h i t l markets) ti Provider (wide f ti d horizontal k t ) – “Our challenge is to never build another data center. It is a very expensive proposition, and we’d rather not have to do that.” – “Our focus right now is mostly around the Cloud as a means to provide services internally”. – “[The Cloud has] allowed us to drive a level of simplification . . . [and] helped us articulate the [high] [The cost of customization [to the business] that we haven’t been able to do in the past. – “We are not yet comfortable with the idea of using Public Clouds to provide our services; we think that our customers typically [will] want a throat to choke.”  President Corporate Ops and Technology Financial Services President, Technology, – “A lot of the differentiation that we had inside [our company] is becoming meaningless now because Cloud infrastructures are coalescing around a LAMP stack, or some version of it.” – “[With] legacy . . . there will be a slow migration to technologies that are equivalent to Cloud and, as Cloud continues to decrease in cost, the semi-private and public clouds will start to receive more workloads in the 5-10 year timeframe.” – “As it concerns the ‘new,’ people are going to implement completely in the Cloud or using Cloud- like technologies from the get-go.”  VP Global Strategy, Customer Communications Management Provider – “The old way of doing product development has been very structured and routine and isn’t going to work [in the Cloud].” – “The whole concept of agility that is required to get new businesses up can be dealt with so much easier in the Cloud, both in terms of the underlying technology and product development. It is way easier to bootstrap a new offering by leveraging the inherent pay as you go pricing of the Cloud ” Cloud. Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved ǀ www.saugatucktechnology.com Page: 4
  • 5. Key Trends  T d ’ economic situation continues to favor the Cloud, d i Today’s i it ti ti t f th Cl d driven b b i by businesses th t are that reshaping themselves as the global economy recovers from the Great Recession.  The Cloud – including SaaS, PaaS, IaaS and Cloud Services – will drive increasing business and IT activity, resulting in hybrid architectures to manage, a new Cloud IT mission, and the launch of Cloud-enabled Business Services by traditional businesses.  Through 2015, SaaS will continue to dominate Cloud IT spending, including business apps, social computing and mobility solutions – key aspects of the boundary-free enterprise. – BI joins CRM, Customer Service, Collaboration and SFA as the leading Cloud Business Solutions in j , , g demand through 2012. Financial Analysis / Planning and HR rising dramatically in investment priority. – Big Data and Advanced Cloud Analytics become key drivers of Cloud solution demand.  Enterprises will increasingly leverage PaaS platforms and ad-hoc aggregations of Cloud Services across the stack (through the use of APIs) to build composite Cloud solutions. solutions – This includes Cloud services such as SaaS and IaaS, as well as powerful Social Business and Mobile Commerce technologies that are increasingly imbedded directly into critical business workflows. – Private Clouds are gaining traction – especially at large enterprises wishing to maintain control.  Integration and workflow in the Cloud will remain a critical capability and requirement requirement, especially for hybrid large enterprise environments.  Cloud Services Providers (including Cloud Enablers and traditional service providers aggressively pursuing the Cloud) will flourish – as they increasingly incorporate Open Source and C S d CrowdSourcing strategies and embrace S S P S I S and BP S dS i t t i d b SaaS, PaaS, IaaS d BPaaS. Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved ǀ www.saugatucktechnology.com Page: 5
  • 6. Saugatuck’s Cloud EcoStack™ What Is It? What Is In It? Who Is In It? Business Process Accenture, Appirio, Cognizant, Outsourcing, Managed Comcast, IBM, Infosys, Perot / Dell, Level Cloud Business Services Services, Systems 4 SAP, Symantec, Tenzing, and Operations Integration, Related g Verizon, Verizon Wipro Services ADP, Ariba, Adaptive Planning, Dell Software -as-a-Service Host Analytics, Intacct, Microsoft, Level NetSuite, Oracle, Salesforce, SAP 3 (SaaS) Cloud Business Solutions SuccessFactors, Symantec, Taleo, Taleo Workday Platform -as-a-Service Accenture, Amazon, Apprenda, (PaaS), Hosted services Dell Boomi, Google, HP, IBM, Joyent, Level (e.g., analytics, business Microsoft, OpSource, Oracle, Progress 2 Cloud Platforms & Hubs services, app dev, DBMS, , Rackspace, SafeNet, Salesforce, integration, security) i t ti it ) Savvis, S S , Scribe, VMWare i Servoy, S ib VMW Infrastructure -as-a- Amazon, AT&T, HP, IBM, Joyent, Level Service (IaaS) / “Cloud Layisys, Microsoft, Navisite, NTT, Cloud Infrastructure Opsource, Peer 1, Rackspace, 1 Computing” (e.g., Services computing, computing storage) Savvis, Verizon, Wipro , , p Basic hardware, Cisco, Dell, HP, IBM, Intel, Level software, networking, Microsoft, OpenStack, Oracle, 0 Cloud Technologies and services Red Hat, Ubuntu, VMWare Source: Saugatuck Technology Inc., Inc Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved ǀ www.saugatucktechnology.com Page: 6
  • 7. Open Source in the Cloud EcoStack™ Open Source Roles & Influence Through 2014: Cloud Business Services and • Open source will provide low-cost building blocks, integrated Operations within providers’ core technology stacks and solutions - Enabling low-cost functionality at all layers while encouraging low cost independent development – and fragmentation Cloud Business • LAMP Stack will be the de facto SaaS / Cloud provider Solutions technology platform for Cloud services and providers - Linux, Apache, MySQL, Linux Apache MySQL PHP & Ruby • Community-driven global innovation in technologies and Cloud Platforms & applications will support Cloud provider evolution Hubs • HOWEVER: Technology standards fragmentation, and open community contribution models, will continue t challenge it t ib ti d l ill ti to h ll widespread standardization and profitability for open source Cloud Infrastructure software developers and providers Services - Any vendor domination is unlikely and impractical - Cloud represents a tremendous opportunity for open source developers and providers (globally) Cloud Technologies - Opportunities will continue to follow core technology threads instead of commercial vendor ecosystems Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved ǀ www.saugatucktechnology.com Page: 7
  • 8. The Evolving Cloudscape Through 2015, the largest driver of Cloud IT workloads will continue to be Cloud Business Solutions (including business apps, social business technologies and mobile solutions). Key drivers shift from “better, faster and cheaper” to “transforming the enterprise.” The Rise of Cloud IT and Cloud Business High SaaS 1.0 SaaS 2.0 Cloud IT Era Wave I: 2001-2006 Wave II: 2005-2010 Wave III: 2008-2013 Wave IV: 2011-2016 Cost Effective Cost-Effective Integrated Workflow-Enabled Measured, Monitored, Managed , , g Software Delivery Business Solutions Business Transformation Business Processes Cloud IT Gestation Post-SaaS Adoption option Period• End-to-End Cloud Business Processes Ubiquitous SaaS AdoptionSaaS Remains Intelligent Hubs Linking Platforms • • Core • Virtualization on Mobile Devices Ado Mainstream SaaS Adoption • Foc s on Business Transformation Focus B siness • Integrated w/ Business • ISV to SaaS Enablement • PaaS Enables • Elastic Cloud Infrastructure Early SaaS Adoption • SaaS Integration Platforms Composite Solutions • Server and Application Virtualization • Standards for Workload Portability • Stand-alone Apps • Business Marketplaces • SaaS Development Platforms (PaaS)at the Marginsfor Composite Service Offerings • IaaS • SLAs • Multi-tenancy and SaaS Ecosystems (because lack of standards) at Business Process Level • Public Cloud Infrastructure (IaaS) • Support • Limited Configurability • Customization Capability • Cloud Collaboration Platforms • Mobility, • Focus on TCO / rapid • Focus on Integration • Customized, Personalized Workflow deployment Collaboration and Social Business technologies Explode Low 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Source: S S Saugatuck Technology t kT h l Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved ǀ www.saugatucktechnology.com Page: 8
  • 9. After the Storm – The Shift to the Cloud Accelerates By 2015, 50 percent or more of NEW enterprise IT spend will be Cloud-based or Hybrid. By 2015, 65 percent or more of NEW enterprise IT workloads will be Cloud-based or Hybrid. By 2015, 25 percent or more of TOTAL enterprise IT workloads will be Cloud-based or Hybrid. For each of the following years, please indicate what But significant differences in adoption percent of your company's preference for deploying NEW by size of company! software (on a continuum from Cloud-based to On- premise) will be: < 100 Employees 70.0% 2010 2012 2014 60.0% Cloud-based (Public) 26.5% 34.5% 43.6% 50.0% Hybrid Cloud 17.7% 23.8% 22.5% 40.0% 30.0% 30 0% On premise On-premise 55.7% 41.6% 33.9% 20.0% 10.0% 5,000 + Employees 2010 2012 2014 0.0% 2010 2012 2014 Cloud-based (Public) ( ) 17.0% 24.5% 34.6% Cloud-based (Public) Hybrid Cloud 17.5% 24.7% 27.3% Hybrid Cloud / On-Premise (Public or Private) On-premise On-premise 65.0% 50.8% 38.1% Source: S S Saugatuck Technology I t kT h l Inc., 2010 Cloud IT Survey (September 2010), Global N 546 Cl d S (S t b 2010) Gl b l N=546 Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved ǀ www.saugatucktechnology.com Page: 9
  • 10. Cloud IT Solutions in Production Systems Today Through 2013 Through 2012, Collaboration, Mobility and Social Business technologies will lead all forms of Cloud IT deployment. How soon do you expect to see your company acquire Obvious top the following Cloud IT solutions for use in production tier now thru systems? 2013+; maps to historic Collaboration Tools and Capabilities SaaS data 55% 20% 5% (email, (email Web conferencing et al) conferencing, SaaS, IaaS Software-as-a-Service or SaaS / Cloud 28% 25% 10% Business Solutions (Finance, HR,… and ESC are neck- Cloud Infrastructure (Compute, Storage, and neck and-neck 28% 24% 9% et al) Social Networking 36% 19% 6% Widespread Cloud-based In-house Platform-as-a-Service or PaaS (Apps 20% 24% 9% development Development, Integration Development Integration, Mobile mgmt.) mgmt ) by user enterprises is 0% 10% 20% 30% 40% 50% 60% 70% 80% not a given In Use/2010 Planned for 2011-2012 Planned for 2013 + Source: S S Saugatuck Technology I t kT h l Inc., 2010 Cloud IT Survey (September 2010), Global N 546 Cl d S (S t b 2010) Gl b l N=546 Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved ǀ www.saugatucktechnology.com Page: 10
  • 11. Key Challenges / Common Pitfalls for Mid-to-Large Enterprises  Key Challenges: – IT Asset Management – Understanding and Managing Risk (business and technology) – Integration: Data, Security, Processes (internal and external) – Opportunity Recognition and Execution  Common Pitfalls in the Cloud Transition: – No formal planning process – Missing or poor governance structure – Poor or missing responsibility matrix – Neglecting or underestimating HR and change management challenges – No project management office (PMO) – Missing or incomplete inventory of assets – Lack of operational oversight – Few relevant SLAs – Poor communication to constituencies Source: Saugatuck Technology Inc., Inc Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved ǀ www.saugatucktechnology.com Page: 11
  • 12. Summary Cloud Business Cloud Cl d IT Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved ǀ www.saugatucktechnology.com
  • 13. About Saugatuck Technology SAUGATUCK OFFERINGS AND SERVICES Saugatuck Technology provides subscription research / advisory and consulting services to senior business and IT executives, technology and software vendors, business / IT services providers, and investors. Our Mission is to help our clients make better business decisions and create new business value through trusted and objective insights into the key market trends and emerging technologies driving real change. Over the last few years, this has included a major focus on Software-as-a-Service (SaaS), Cloud Infrastructure, and Social Business Technologies, among other key trends. CONTINUOUS RESEARCH SERVICES (CRS) ( ) US AND EUROPEAN OFFICES • Subscription access to Saugatuck’s ongoing premium research, providing independent Headquarters • • • / unbiased insights and guidance into key market trends, buyer behavior, "white-space" Saugatuck Technology Inc. opportunities and disruptive market forces driving changes in business computing. 8 Wright Street, 1st Floor • A variety of advisory services, including telephone-based inquiry, and “Analyst Days” Westport, CT 06880 USA USER STRATEGIC CONSULTING SERVICES (P) +1.203.454.3900 • Leadership and Planning Workshops Regional Sales: • Strategy and Program Assessments St t dP A t • New England, East: Al Vanek@SaugatuckTechnology com England Al.Vanek@SaugatuckTechnology.com • Vendor Selection / Evaluations • South, Mid West: Matt.Peters@SaugatuckTechnology.com • Cloud Transition / Migration and Management Best Practices Silicon Valley VENDOR STRATEGIC CONSULTING SERVICES Saugatuck Technology Inc. • Market Assessment 5201 Great America Parkway, Suite 320 • Strategy Validation Santa Clara, CA 95054 USA • Opportunity Analysis (P) +1.408.727.9700 • Positioning / Messaging / Go-to-Market Strategies Regional S l R i l Sales: • Competitive Analysis • West: Andrew.Jeffs@SaugatuckTechnology.com THOUGHT-LEADERSHIP PROGRAMS Germany • Custom research programs targeting key technology and business/IT investment Saugatuck Technology Inc. decisions of CIOs, CFOs and senior business executives Bluecherstr. 4 • Delivered as research reports, position papers or executive presentations. D 65343 Eltville am Rhein, Germany ( ) (P) +49.6123.630285 VALUE-ADDED VALUE ADDED SERVICES Regional Sales: • Competitive and market intelligence • Europe: Frank.Sempert@SaugatuckTechnology.com • Investment advisory services (M&A support, due diligence) • Primary and Secondary market research. For more information about these or any other Saugatuck Technology service, please reach us through the contact information noted above. • To learn more about Saugatuck consulting and research offerings, go to www.saugatucktechnology.com or email Chris MacGregor for more information. • Whil there register on our site and b i receiving our complimentary R While h i i d begin i i li Research Al h Alerts. Page: 13 Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved ǀ www.saugatucktechnology.com