Open Analytics 2014 - Pedro Alves - Innovation though Open Source

© 2014, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-7555
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@pmalves
OpenAnalytics.es
The Future of
Analytics
Pedro Alves

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Critical mass achieved
•Over 1,200 commercial customers
•Over 10,000 production deployments
Innovation through open source
•Open, pluggable, purpose-built for the future
•Early sustained leadership in big data ecosystem with technology innovation
Modern, cohesive data integration and business analytics platform
•Full spectrum through advanced analytics for all key roles
•Embeddable, cloud-ready analytics
•Big data blending for analytics in real-time environments
•Broadest and deepest big data integration
WHAT WE DO We enable the modern, big data-driven business

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40000
30000
20000
10000
Exabytes of Data
Source: IDC’s Digital Universe Study, sponsored by EMC, December 2012
YOU ARE HERE
FROM 2010 TO 2015
77% of data relevant to enterprises will be unstructured
We all know the amount of data in the world is growing exponentially

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EXABYTES
PETABYTES
TERABYTES
GIGABYTES
INCREASING DATA VARIETY AND COMPLEXITY
BIG DATA
WEB
CRM
ERP
TRANSACTIONS
INTERACTIONS
The opportunity for big data is greatest when it can seamlessly connect to the rest of the data in your organization

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Pentaho Addressable Market
1)Embedded Source – Gartner, IDC, Forrester – Assumes 8% of SaaS Market
2)Big Data Analytics – BAML – Big Data research – 3/12 (BI and Data Integration portion) – Assumes 20% CAGR 2012 - 2016
Total Addressable Market Year Size
2012 $19B
2014 $41B CAGR 47%
•Web, Social, Device
•Advanced Analytics
•Cloud
•ISV
•OEM Model
Pentaho value is at the intersection of two high growth multi-billion dollar markets
Big Data Analytics ($17B2)
Embedded Analytics ($2B1)
Pentaho

6 © 2014, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-7555
Two key pressure points are disrupting the
traditional analytics market
On the road to the modern big data driven enterprise
Effectively
Administer,
Manage & Deploy
Easily Interact,
Visualize &
Explore
Blend Data for
Comprehensive
View
Different Audiences
Different Needs
Business Managers
Business Analysts
Data Scientists
Admins
IT
Escalating Need for
New Data Types
Velocity, Volume, Variety, Value
Next Wave of Self-
Service Analytics
Beyond Business Analysts

ANY Analytics
• Reports
• Dashboards
• Visualizations
• Discovery
• Predictive
• Any role
Analytics
ANY Environment
• Data warehouses
• Data marts
• Stack vendors
• Cloud
• Embedded
Existing & New Data
Infrastructure &
Processes
ANY Data
• Relational
• Operational
• Big Data
• Data sources not
yet anticipated
Billing
Location
Social
Media
Customer
Web
Network
OUR VISION
The New Reality:
Powerful yet simplified analytics for all users

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OPERATIONAL DATA
BIG DATA
DATA STREAM
PUBLIC/PRIVATE CLOUDS
DBA/ETL/BI DEVELOPER
BUSINESS USER
BUSINESS/DATA ANALYST
ANY
ANALYTICS
ANY DATA
ANY ENVIRONMENT
An architecture for any future, analytics for any data

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WHAT WE BELIEVE
Big data is completely altering the market requirements for analytics
Even big data needs to play well with others
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The most powerful insights come from blending data on demand and at the source
2
You can’t prepare for tomorrow with yesterday’s tools
3

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2013, 38%
38%
16%
4%
4%
More detail from customers, suppliers, etc.
Social media content
Commercially available data
Publicly available data
Existing underutilized “dark data”
Getting Value from Big Data, Gartner Webinar, May 2012
+
ROI
+
+
+
=
The most compelling insights come from data combinations
“Which source of data represents the most immediate opportunity to transform your business?”

Improve operational
effectiveness
Machines/sensors:
predict failures, network
attacks
Financial risk management:
reduce fraud, increase
security
Reduce data
warehouse cost
Integrate new data
sources without
increased database cost
Provide online access
to ‘dark data’
Drive incremental
revenue
Predict customer
behavior across all channels
Understand and
monetize customer behavior
Begin to monetize data
as a service
Emerging big data use cases demand
blending multiple data sources

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Entry
Transform
Advanced
Optimize
Big Data Opportunity
What the Market is Deploying Today and Planning for Tomorrow?
Data Warehouse Optimization
Streamlined Data Refinery
Big Data Exploration
Next Generation Applications
Big Data Predictive Analytics
Use Case Complexity
Business Impact
Customer 360 Degree View
Harnessing Machine & Sensor Data
On-Demand Big Data Blending
Internal Big Data as a Service

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Streamlined Data Refinery
Extracting Value from Wi-Fi data at scale
Business Challenge
•Make highly scalable analytics solution to accommodate hundreds of thousands of Wi-Fi access points and millions of user sessions per customer
•Create embedded analytics environment that streamlines out data in a highly governed, multi-tenant environment
Pentaho Benefits
•Rapid time to market and increased revenue generation
•Improved end-user analytics insight with advanced analytics tools, including a custom built Apache Kafka plugin, which was donate to the open-source marketplace

“Pentaho has delivered a solution that could both handle non-relational
data at massive scale and provide easy-to-use analytics
in an intuitive user interface.”
Business User
Reports and
Dashboards on KPIs
End Users
Dashboards and
Reports on Data
Usage
PDI
Business
Analytics
Server
Data Scientist
Data Mining and
Data Governance
Account and
ERP Data
Unstructured
Wi-Fi Data
Machine and
Network Data
PDI
Created custom PDI
plug-in and donated
to open-source

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Customer 360° View
Business Challenge
•Report and analyze a complex, growing data ecosystem to improve patient services and research
•Fulfill commitment to digital innovation, open source tools and share information for free to any other third sector organization who wants to adapt it for their cause
Pentaho Benefits
•Dramatically improved analytical insights from CRM, social media and ERP data to boost annual event contributions
•Contributed code to CiviCRM, sharing their work so that volunteering for one charity can potentially benefit thousands
Using Business Analytics to Fight Cancer

Open http Access
“Pentaho is putting data in the hands of the business, managing information via
data blending dashboards and reporting that would have been impossible with our
existing technology. We are at the start of a journey with the business intelligence
and Pentaho will enable us to deliver our mission to beat blood cancer. ”
Internal User
Reporting & Data
mining
Hadoop
Cluster
CRM Data
Sponsor ERP
Social Media
and Web
Tracking
Web
Registration
PDI
Business
Analytics
Server
Multi-tenancy
Support
Medical Researcher
Dashboarding and
Event Tracking

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Next Gen Applications
Enabling informed decision making and improved productivity
Business Challenge
•Need web application that gives access to trades, positions, cash movements and other information
•Meet customer needs, while ensuring governance through risk monitoring
Pentaho Benefits
•Improved customers satisfaction due to a major improvement of time to market for new queries, dashboards and reports
•Forecasted an annual 60% cost reduction of running and maintaining ABN AMRO Clearing’s readables (standardized reports)

Business User
Leverage Real-Time
Reporting
Transaction and
Financial Data
Web-Stream and
Web-Services
End Users
Agile BI capabilities
and self-service
PDI
Customer
Demographics
Multi-tenancy
Support
Single Sign-on
Business
Analytics
Server
“Implementing Pentaho gives our clients this
opportunity to more accurately satisfy their
information needs in an interactive environment.”
Global Exchange
Data
Data Scientist
Analysis and Data
Mining

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The most powerful insights come from blending data on- demand and at the source

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From a world of captured data……….
The next generation of analytics will be about blending data where it lives, right now
To a world where data is connected, open, and fluid

Blending brings the two worlds together
Evolving big data architectures
P
D
I
Existing
ETL Tool
or PDI
EDW Data
Marts
Analytics
Existing
ETL Tool
or PDI
Customer
Provisioning
Billing
BI Tools
Location
Web
Social Media
Network
Existing
Process
or PDI
Hadoop
Cluster
NoSQL
P
D
I
Analytic
DB
On-Demand Integration & Blending
5.0
5.0

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You can’t prepare for tomorrow with yesterday’s tools

Evolving Big Data Analytics Requirements
Analytics
Analytics
Analytics
Native
On-Demand
Blending
Blended
Advanced
Analytics
Advanced
Analytics
• Reporting, Visualization & Discovery
• Reporting, Visualization & Discovery
• Embedded Analytics
• Instaview
• Predictive Analytics
• Search and Text Analytics
• Real-Time

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Embedded Analytics is key part of future

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SaaS enterprise application market to grow at 17.2% CAGR through 2015,
to over $22 billion
-Gartner (2012)
Big Data is Fueling Application Innovation
Vendors are leveraging massive data sets & powerful processing to:
•Deliver faster, more responsive applications
•Harness machine & device data for operational insight
•Create robust predictive engines based on online behavior
Increasing strategic importance for software/SaaS value proposition

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•Simplified integration and extensibility for OEMs
•Embed into your workflow or application
•Work with simplified REST services
•Eliminate start-up time with an extensive, rich library of samples
Analytic power unlocked for your application
Simplified embedding anywhere

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Architected for any future

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In Sum…

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Data integration
Business analytics
+
The IT department
Lines of business
+
Big data
Any data
+
Any data. Any environment. Any analytics.
The strength of Pentaho lies in the power of combination

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Thank You
blog.pentaho.com
@Pentaho
Facebook.com/Pentaho
Pentaho Business Analytics
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Open Analytics 2014 - Pedro Alves - Innovation though Open Source

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