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Traditional Heritage Assets
in the Creative Rural Economy




        Russ Christianson
       Founding President
Traditional Heritage Assets
 in the Creative Rural Economy




               Heritage
  β€’ Built in 1942; main street Campbellford
      β€’Paul Imperial purchased in 1977
β€’Co-op organized in 2010, purchased in 2011
Community Involvement
Opening Night – Free Epic Movie
Traditional Heritage Assets
     in the Creative Rural Economy
β€’ What are the ingredients that are required to
  make these ventures successful?
β€’ What roles do passion, leadership and
  collaborative approaches play in moving from
  concept to reality?
β€’ How could/should municipal governments play a
  leadership role?
β€’ How are these creative industries stimulating
  new business development in rural
  communities?
Have fun and tap local talent




    Ken Layton performs β€œSharin’ the Aron,” a song he
    created expressly to help generate enthusiasm to
    convert the Aron Cinema into a community
    not-for-profit co-op business.    Photo: Rolly Ethier
Build on existing assets
β€’   Work with existing businesses
β€’   Refurbish/save existing physical assets
β€’   Lever the existing brand and goodwill
β€’   Get the community involved early
β€’   Keep the community informed – local media
β€’   Participate in community events
β€’   Show people what can be done
β€’   Encourage community ownership
Entertain the Community
Get young people involved




                       Ray Yurkowski, Belleville EMC
      Future filmmakers featured at the Soul Carnival film festival
  (from left to right) Christian Hodge, Justin Bowman, Kate Brennan,
  Morgan Wright-Mellone, Blair Bastien and Dylan Wright-Mellone.
Leadership & Collaboration
Community Ownership
                                             Number of Members
450

400

350

300

250

200
                                                                  # Members
150
                                                                  Individual
100
                                                                  Family
 50

  0
      Nov 18- Dec-09   Jan-10   Feb-10 Mar-10 May 10   Jul-10   Oct-10   Nov-10 Dec-10   Jan-11   Feb-11 Mar-11 Apr-11 May-11
        09
Community Foundation
Community Investment
                       Total Aron Co-op Bonds Sold
$160,000


$140,000


$120,000


$100,000


 $80,000


 $60,000


 $40,000


 $20,000


     $0
           Oct-10   Nov-10   Dec-10   Jan-11   Feb-11   Mar-11   Apr-11   May-11
Plan
β€’   Financial feasibility – very early
β€’   Partners and supporters; bonds and grants
β€’   Organizational development
β€’   Economic model and legal structure
β€’   Board of Directors and Governance
β€’   Membership engagement
β€’   Transparency – website, newsletter, media
β€’   Annual General Meeting & Democracy
The Future

     Movies       Music        Community

β€’   1,000 Members
β€’   Member engagement
β€’   Participatory event organizing
β€’   Differentiate from the multiplexes
β€’   Cultural Hub

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Aron theatre traditional heritage assets jun-11

  • 1. Traditional Heritage Assets in the Creative Rural Economy Russ Christianson Founding President
  • 2.
  • 3. Traditional Heritage Assets in the Creative Rural Economy Heritage β€’ Built in 1942; main street Campbellford β€’Paul Imperial purchased in 1977 β€’Co-op organized in 2010, purchased in 2011
  • 5.
  • 6. Opening Night – Free Epic Movie
  • 7. Traditional Heritage Assets in the Creative Rural Economy β€’ What are the ingredients that are required to make these ventures successful? β€’ What roles do passion, leadership and collaborative approaches play in moving from concept to reality? β€’ How could/should municipal governments play a leadership role? β€’ How are these creative industries stimulating new business development in rural communities?
  • 8. Have fun and tap local talent Ken Layton performs β€œSharin’ the Aron,” a song he created expressly to help generate enthusiasm to convert the Aron Cinema into a community not-for-profit co-op business. Photo: Rolly Ethier
  • 9. Build on existing assets β€’ Work with existing businesses β€’ Refurbish/save existing physical assets β€’ Lever the existing brand and goodwill β€’ Get the community involved early β€’ Keep the community informed – local media β€’ Participate in community events β€’ Show people what can be done β€’ Encourage community ownership
  • 11. Get young people involved Ray Yurkowski, Belleville EMC Future filmmakers featured at the Soul Carnival film festival (from left to right) Christian Hodge, Justin Bowman, Kate Brennan, Morgan Wright-Mellone, Blair Bastien and Dylan Wright-Mellone.
  • 13. Community Ownership Number of Members 450 400 350 300 250 200 # Members 150 Individual 100 Family 50 0 Nov 18- Dec-09 Jan-10 Feb-10 Mar-10 May 10 Jul-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 May-11 09
  • 15. Community Investment Total Aron Co-op Bonds Sold $160,000 $140,000 $120,000 $100,000 $80,000 $60,000 $40,000 $20,000 $0 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 May-11
  • 16. Plan β€’ Financial feasibility – very early β€’ Partners and supporters; bonds and grants β€’ Organizational development β€’ Economic model and legal structure β€’ Board of Directors and Governance β€’ Membership engagement β€’ Transparency – website, newsletter, media β€’ Annual General Meeting & Democracy
  • 17. The Future Movies Music Community β€’ 1,000 Members β€’ Member engagement β€’ Participatory event organizing β€’ Differentiate from the multiplexes β€’ Cultural Hub