DLSC Benilde SDA Campus - Social Media in the Philippines

My Background
• Raised in Negros Occidental
• Raised by my grandmother while mother is working as a helper for my Tito in
Cavite
• Came from a broken family (First child of my Father but illegitimate)
• “Nakikisama” all of my life until recently
• Went to Cavite and lived there since 2005 (12 years now)
• Dropped out of college to pursue business endeavors (not recommended)
• Has no backer, investor or personal mentor
• Network Marketing is my first business

This Was Me in 2007 during MLM Days

My First Ever PC (Pentium 4, 512MB Ram)

This Was Me in 2009 – Day-off

My Current Status
• CEO of Digital Marketing Philippines (CJG Digital Marketing).
• Ministry Head of Young Adults (millennials) in our local Church.
• Member of Pastoral Advisory Council in our local Church.
• (Appointed) Corporate President in our local Church.
• Employed 15 full-time people with above minimum salary with performance
bonuses and commissions.
• Has active partners in USA, UK, Australia, and Canada.
• Active direct clients all-over the world.
• Married with 1 Child (2nd is upcoming)

FACEBOOK
In Q1 of 2017,
Facebook had over
1.128 billion daily
active visitors.
22% of the world’s total
population uses Facebook.
75%
of male internet
users and of
83%
female internet users
are on Facebook.
Data sources: Statista.com, SocialMediaToday.com

INSTAGRAM AND
TWITTER
of millennials check
Twitter at least once per
day.
32% of teenagers consider
Instagram to be the most
important social network.
Females are more
likely to use Instagram
(38%) than men
(26%).
Most Instagram users
are between 18-29
years old.
81%
Data source: SocialMediaToday.com

Data came from WeAreSocial SG:
https://www.slideshare.net/wearesocialsg/digital-
in-2017-southeast-asia
THE PHILIPPINES

Data came from WeAreSocial SG:
https://www.slideshare.net/wearesocialsg/digital-
in-2017-southeast-asia
Facebook is the most actively-used
social media platform (57%), followed
by Youtube(56%), FB messenger (46%)
THE PHILIPPINES

1. PC users spend an average 9 hours
per day
2. Mobile net users spend an average
3 hours and 36 minutes
3. Social media browsing average
usage is 4h and 17 minutes in any
devices.
THE PHILIPPINES

1. Checks emails
2. Visits a social network
3. Uses a search engine like Google
4. Looks for product information
5. Listens to Music
THE PHILIPPINES

Is the Philippines the Social Media
Capital of the World?
Facts USA Philippines India Brazil
Total population 325.3m 103m 1.3b 210.4m
Total internet users 286.9m 60m 462m 139.1
Total Facebook users 219m 60m 213m 123m
Total social penetration 66% 58% 14% 58%
Avg social media use 2h 06m 4h 17m 2h 36m 3h 43m
Data source:
https://www.slideshare.net/wearesocialsg/

PERSONAL
USE
A way to engage with family and
friends regardless of their current
location.
Because its audience is meant to be
people you know personally,
there is a lot of
freedom in many
aspects such as
posts, profile
pictures, bios, etc.

PERSONAL
USE
PERSONAL USAGE BENEFITS:
1. OFW workers to connect with
families in PH
2. LDR relationships
3. Get updated with companies/brands
you like
4. Get updated with government orgs
and emergency news.
5. Catch up with friends and families.

Inspiring
Stories
PERSONAL
USE

Involves strategizing,
quality control,
consistency, and being
able to measure
analytics for
evaluation of results.
A way to connect with their
market on a more personal level
It is essential to build
and maintain an image
that you want to
present to your
audience.
BUSINESS
USE

BUSINESS
USE
TYPES OF BUSINESS THAT CAN BENEFIT
FROM SOCIAL MEDIA:
1. Traditional or start-up businesses
2. Network marketing or MLM
3. Cafés and other food business
4. Small, medium and big businesses
5. Non-profit organization
6. Schools

WHAT YOU CAN DO IN
SOCIAL MEDIA
FOR YOUR BUSINESS:
1. Boost brand awareness
2. Get more followers
3. More physical customers to your
storefront
4. More inquiries or leads
5. More phone calls
6. More sales
BUSINESS
USE

Business Use – Success Story

BY MILLENNIALS
1. Lovelife/Hugots
2. Intellectual dissent
3. Personal thoughts and opinions
4. News and information
5. Catching up with friends
6. Visual blogging (travel, foods, trips, etc)
7. Entertainment
8. Stalking crush or ex?

IN POLITICS
The recent 2016 election proved to
be one of the fiercest battle in the
social media arena both in
Philippines as well as in USA.
President Rodrigo Duterte and
Donald Trump’s social media
strategies were far better than their
top competitors.
Until this very moment, the Pro’s and Anti’s
are still using social media to make their
views stand out to their respective target
audience.

IN GOVERNMENT
The recent earthquakes that rocked he
Metro and its neighboring
areas/provinces was a scary experience
for many, leaving some of us scrambled.
However, the government’s quick
update through social media proved
to be beneficial for those who were
shocked by the event.

Perhaps one of the most heavily
engaged government agencies in
the Internet world is the MMDA
official Twitter account.
MMDA invested people to really
check on questions and actually
provide quick answers for the
motorists and drivers on the road.
IN GOVERNMENT

It’s important to make sure that you are
not accidentally sharing info that you
didn’t intend to be seen by people other
than your friends or followers.
CHECK YOUR
PROFILE’S PRIVACY By not doing so, you are at risk of
identity theft or have unwanted
people pester you.

CHECK YOUR
PROFILE’S PRIVACY
Facebook’s Privacy Settings
and Tools allow you to edit
your preferences on who
can see your posts, who can
contact you, and who can
search for you using your
email address or phone
number.

You also have the option of choosing who can
send you private messages, tag you in images
or tweets, and search for you using your
email address or phone number.
In Twitter and Instagram, you can toggle
between having a public account or a
private account where you can control who
can follow you and can see your posts.
CHECK YOUR
PROFILE’S PRIVACY

Remember: we all have
the right to express
ourselves, but not in a
way that disregards the
rights of others.
Think twice before
posting anything that
can endanger your
privacy and security,
or hurt you and
others.
THINK BEFORE
YOU CLICK

Freedom of speech and
expression is not absolute, and
you can be held criminally
liable for slander or libel
especially since social media is
a public stream.
THINK BEFORE
YOU CLICK

• Minimize ranting and slamming
• When engaging in arguments
online, refrain from using swear
or bad words
• Never allow emotions get the
best out of you in social media
THINK BEFORE
YOU CLICK

THINK BEFORE
YOU CLICK
• What will people get out of these
posts?
• Will people learn something from
these?
• What will my father or mother feel
when they see these posts?

DON’T POST PERSONAL
INFORMATION
AS A GENERAL RULE, NEVER POST YOUR:
• Birth year
• Middle or mother’s maiden name
• Home address
• Social security number (and other
ID numbers)
• Password
• Mobile or phone numbers
• Credit or debit card numbers
• And other pieces of information
that can be traced to your identity.

DON’T POST PERSONAL INFORMATION
Identity theft Case:

Identity theft Case:
DON’T POST PERSONAL INFORMATION

Think of this as an extension of your
resume or interview.
Employers want to evaluate the type of
person you are, and if you are a good
match to the company’s culture.
If you present any discrepancy with your
projected image as to that of your social
media identity, it may cost you the job.
YOUR PROFILE DOES GET CHECKED OUT BY
POTENTIAL EMPLOYERS

Want a high-
paying and
rewarding JOB?
YOUR PROFILE DOES GET CHECKED OUT BY
POTENTIAL EMPLOYERS
Then fix your
profile and project
an image that are
exact relevant to
what your potential
employers might
look.

Your social media profile is an
extension of your image and
reputation, much like the
clothes you wear, the places
you go to, and the things you
like. It is a representation of
who you are.
YOUR SOCIAL MEDIA
PROFILE
SPEAKS FOR YOURSELF

Never post, like, share, retweet,
comment, or fave anything that you
wouldn’t want to be associated with
you.
If you have friends whose opinions
you cannot respect or does not
respect yours, never hesitate to
unfriend or unfollow them.
YOUR SOCIAL MEDIA
PROFILE
SPEAKS FOR YOURSELF

Remember that social media is like
being in a public place where you can
freely express yourself, only in a digital
world.
But unlike a public place, whatever you
post may be imprinted in the minds of
your friends.
YOUR SOCIAL MEDIA
PROFILE
SPEAKS FOR YOURSELF

DON’T BE A ZOMBIE
For all the greatness of social
media, it shouldn’t be the center of
your lives. There is more to life
than social media, and many
teenagers nowadays tend to throw
away this fact.
Remember: there are plenty of
opportunities to log in, but there is
only one opportunity to savor the
moment. Don’t let it pass.

DON’T BE A ZOMBIE
Savor and Live
in the NOW!!

FINAL RECAP
1. Check your profiles privacy
2. Think before you click
3. Don’t post personal information
4. Your profile does get check by
potential employees, so be careful.
5. Your social profile speaks for
yourself.
6. Don’t be a social media ZOMBIE

Social media is a very powerful tool like gravity.
Your proper usage of this tool can affect your personal, career
and business lives.
Start using social media responsively starting today and let it
work for you.
Jomer B. Gregorio

Like my Page on Facebook to get the download link of this
presentation later today.
https://www.facebook.com/jomerbgregorio

DLSC Benilde SDA Campus - Social Media in the Philippines

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