Instructed by Martin Shervington.

1. How to use Google+ to Develop a
Loyal Community and Master Search

2. Martin Shervington
Community Manager,
‘Plus Your Life’ and
‘Plus Your Business’

3. ● What is Google+?
● How to build trust, reputation and authority in your niche
● How to create awesome posts when distributing content on Google+
● How to increase engagement you receive for your on content, and in turn
give HUGE uplifts to your web traffic
● How to find, and build up relationships with key influencers (who will help to
distribute your content)
● How to build 'opt in' lists that will help with campaigns for key content

4. What is Google+?
● A social layer over Google's Products and
Services
● A social destination
● A place for communities to form and develop
● A place for both people and businesses to
network and reach new audiences
● But you may need to experience it to understand
so here is a tour...

5. Google as the social destination

6. Google+ Communities

7. Understanding Google as the social layer

8. Gmail

9. The role of the +1 on people’s website

10. Google Local

11. Google Pages

12. Google Adwords

13. Google+ sharing from YouTube

14. Google Hangouts

15. Google Drive

16. Google Calendar and events

17. Google Chrome

18. Google Search and Google Authorship

19. The main reason to use it:
is

20. The Google+ community
will give you Search
Results!

22. When other people who are an
authority on a subject say you are
an authority, you become an
authority too.

23. Google+ has changed the way we think
about Search Engine Optimization.

24. Personalized results
and authorship

26. Make sure you have social
sharing buttons on your site

27. This is Social SEO on
steroids!

28. How to increase engagement and
get better results.

29. Firstly, create AMAZING content that
deserves to surface in Google Search!
Then get ready to distribute...

30. Build relationships with influencers

31. Create a notify circle

32. What are the stages of the campaign:
1. Create interest and build a list (circle)
2. Build anticipation
3. Create even more anticipation
4. Deliver the goods
5. Re-deliver the goods in the same package
6. Re-deliver the goods with more value

33. Before the campaign really begins:
1. *Build a circle*
You can then notify this list of people
when you launch

35. 1st. Build a circle...

36. Or you can build a circle
this way...

37. 2. Build anticipation

38. You probably don’t need to be
told but…
BUY IMAGES YOU HAVE THE RIGHT
TO USE!

39. And yes, this is what a legal
Yoda looks like.

40. Exactly.

41. 3. Build even more anticipation!
e.g. the morning of the campaign tell
people again it is coming...

42. 4. Launch the campaign

43. Notify your opt in list

44. 13 March 2014 Google enabled embedded
links to generate large images in posts -
great for engagement!
Embedded links vs. Images

45. Social SEO and sharing links
Sharing with the embedded link means that:
+1s are accumulated on the original blog post for a) the
share from the Page, and b) for ALL OTHER public shares
of that post.
As such, you’ll see the +1 number really rack up.

46. 5. Timezone reshare...

49. 6. Then look to refresh the
content/add value, and reshare
the blog again - this will often
give it a lift in Search.

51. The traffic...

52. Thank you!

53. +PlusYourBusiness
PlusYourBusiness.com
@PlusYourBiz