Today's readers are, well, more like non-readers. It's something good designers and content marketing teams are keenly aware of—more than 80 percent of your visitors will not read everything you've written, and only 1 in 15 will locate hidden—but crucial—information. So how do you reach today's ADHD audience? Practice good website design, by using relevant subheadings and callouts. Keep your content marketing efforts in line with this practice by employing bullet points and writing single-idea paragraphs. Highlight the terms you want your audience to know and respond to. Why does this work? Aside from playing to people's ADHD, this approach to content marketing and website design recognizes that the eye is naturally drawn to things that stand out from their surroundings. It's just one of many things we understand here at Oneupweb. See what else we know at http://www.oneupweb.com/capabilities/.

1. 5 WAYS
TO OPTIMIZE YOUR CONTENT
FOR NON-READERS

2. THINK
ABOUT
THIS

3. 84% of people
will not read
all of
your content

4. Only 1 in 15 people will find key information
if it is burred in long blocks of text

5. This means
A LOT
of vital information
could be missed

6. WHAT
DO
YOU
DO

7. Design your content for
SCANABILITY

8. HERE’S
HOW

9. 01
Highlight
KEY TERMS

10. 02
Enlist
BULLET POINTS

11. 03
Include
CALLOUTS

12. 04
Use Meaningful
SUBHEADINGS

13. 05
Only present
ONE IDEA
per paragraph

14. BONUS
Stay
CONCISE

15. WHY IT
WORKS

16. Our eyes are drawn to
THINGS THAT
ARE DIFFERENT
than their surroundings

17. WHICH MEANS

18. THINGS THAT
ARE DIFFERENT

19. GET SEEN

20. GET SEEN
and read

21. LET ONEUPWEB HELP
ONEUPWEB.COM
1.877.568.7477
INFO@ONEUPWEB.COM