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It's My ADHD: Content Optimization for Today's Readers | Oneupweb

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20 de Fev de 2014

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5 WAYS

TO OPTIMIZE YOUR CONTENT
FOR NON-READERS

THINK
ABOUT
THIS

84% of people
will not read
all of
your content

Only 1 in 15 people will find key information
if it is burred in long blocks of text

This means

A LOT
of vital information
could be missed

WHAT
DO
YOU
DO

Design your content for

SCANABILITY

HERE’S
HOW

01
Highlight

KEY TERMS

02
Enlist

BULLET POINTS

03
Include

CALLOUTS

04
Use Meaningful

SUBHEADINGS

05
Only present

ONE IDEA
per paragraph

BONUS

Stay

CONCISE

WHY IT
WORKS

Our eyes are drawn to

THINGS THAT
ARE DIFFERENT
than their surroundings

WHICH MEANS

THINGS THAT
ARE DIFFERENT

GET SEEN

GET SEEN
and read

LET ONEUPWEB HELP
ONEUPWEB.COM

1.877.568.7477

INFO@ONEUPWEB.COM

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It's My ADHD: Content Optimization for Today's Readers | Oneupweb

20 de Fev de 2014

• •

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Today's readers are, well, more like non-readers. It's something good designers and content marketing teams are keenly aware of—more than 80 percent of your visitors will not read everything you've written, and only 1 in 15 will locate hidden—but crucial—information. So how do you reach today's ADHD audience?

Practice good website design, by using relevant subheadings and callouts. Keep your content marketing efforts in line with this practice by employing bullet points and writing single-idea paragraphs. Highlight the terms you want your audience to know and respond to.

Why does this work? Aside from playing to people's ADHD, this approach to content marketing and website design recognizes that the eye is naturally drawn to things that stand out from their surroundings. It's just one of many things we understand here at Oneupweb. See what else we know at http://www.oneupweb.com/capabilities/.

Today's readers are, well, more like non-readers. It's something good designers and content marketing teams are keenly aware of—more than 80 percent of your visitors will not read everything you've written, and only 1 in 15 will locate hidden—but crucial—information. So how do you reach today's ADHD audience?

Practice good website design, by using relevant subheadings and callouts. Keep your content marketing efforts in line with this practice by employing bullet points and writing single-idea paragraphs. Highlight the terms you want your audience to know and respond to.

Why does this work? Aside from playing to people's ADHD, this approach to content marketing and website design recognizes that the eye is naturally drawn to things that stand out from their surroundings. It's just one of many things we understand here at Oneupweb. See what else we know at http://www.oneupweb.com/capabilities/.

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It's My ADHD: Content Optimization for Today's Readers | Oneupweb

5 WAYS TO OPTIMIZE YOUR CONTENT FOR NON-READERS
THINK ABOUT THIS
84% of people will not read all of your content
Only 1 in 15 people will find key information if it is burred in long blocks of text
This means A LOT of vital information could be missed
WHAT DO YOU DO
Design your content for SCANABILITY
HERE’S HOW
01 Highlight KEY TERMS
02 Enlist BULLET POINTS
03 Include CALLOUTS
04 Use Meaningful SUBHEADINGS
05 Only present ONE IDEA per paragraph
BONUS Stay CONCISE
WHY IT WORKS
Our eyes are drawn to THINGS THAT ARE DIFFERENT than their surroundings
WHICH MEANS
THINGS THAT ARE DIFFERENT
GET SEEN
GET SEEN and read
LET ONEUPWEB HELP ONEUPWEB.COM 1.877.568.7477 INFO@ONEUPWEB.COM