OTOinsights Travel Webinar, May 13 2010
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Sophisticated online marketers are realizing that email, mobile and desktop applications all belong in their messaging ecosystem, and they must work and be measured together to achieve optimal results. Case study examples from the Royal Caribbean VIP Cruise Pass, the Tahiti Live and Vail Resorts SnowMate will demonstrate how these brands are using Web 3.0 tactics to deliver the right message, at the right time in the right channel.
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OTOinsights Travel Webinar, May 13 2010
- 1. “ Winners & Losers” Customer Experience Among the Top 8 Travel Sites (United Kingdom) February 25, 2010
- 2. “ Winners & Losers” Customer Experience Among the Top 8 Travel Sites (United Kingdom) February 24, 2010
- 3. Established in 1997, One to One Interactive is the first global enterprise to assemble a complete solution for brands, agencies, and publishers executing one-to-one marketing strategies. The company employs over 140 professionals in 7 offices located in North America, Latin America, Europe, and Asia. One of the 20 “Hottest Independent Digital Firms” Globally AdAge, 2007 One of the Fastest Growing Private Companies Inc Magazine, 2008
- 4. OTOinsights Overview Established in 2002, OTOinsights has conducted over 400 research project in over 30 countries. Specialists in customer experience strategy, research and design Undertake discrete point-in-time projects and strategic engagements Experience across all platforms including digital (e.g. web, intranets, mobile devices, PDA’s, i-TV, etc.), call centers, retail environments and physical products (e.g. laptops, printers, etc.) OTOinsights Offerings: Amplifying Engagement fhios quantemo Customer Experience Research Neuromarketing Research
- 5. Sampling of Clients: Amusement Parks & Attractions Destination Marketing Organizations Hotel Resorts Tourism Special Events Casino Hotels & Resorts Golf Resorts Ski Resorts Travel Transportation Complete Solutions For:
- 6. Dr. Philip Rhodes, Ph.D. Philip holds a Ph.D. in Information Design from the University of Portsmouth. He has extensive research and teaching experience in hypermedia design and information architecture. He speaks fluent Portuguese, having lived and worked in Brazil. Before joining OTOinsights, he worked with US solution providers Rare Medium and Sapient, as Director of Information Architecture. Specializing in offering user-centric online solutions within the banking, education, and telecommunications sectors. He also taught at several universities in Brazil and the UK, and has been widely published. Philip is both the Managing Director and the Director of Customer Experience Research & Design at OTOinsights, and a Fellow of the Royal Society of Arts. Managing Director & Director of Research
- 7. Agenda
- 11. Online has changed the way we book holidays
- 17. SITES REVIEWED
- 18. Methodology Finding /Trip Making the Booking Review Trip
- 20. RESULTS
- 21. Results
- 30. Finding the holiday: The Search Panel
- 35. Finding the holiday: The Search Panel
- 40. Finding the holiday: The Search Panel
- 45. Finding the holiday: The ‘Extras’
- 50. Finding the holiday: Checkout
- 57. CONCLUSIONS
- 60. Dr. Philip Rhodes: prhodes@fhios.com For copies of the presentation or further info on fhios services: [email_address] Questions
Notas do Editor
- One to One Travel is One to One Interactive’s travel and tourism industry practice group. Our goal is to provide complete one-to-one digital marketing solutions for today’s travel and tourism brands. Over 40 travel and tourism brands presently count on One to One Interactive as their digital marketing firm and leverage our comprehensive portfolio of permission marketing platforms, performance marketing solutions, and cutting edge neuromarketing research techniques.
- This is an impossible question?
- Playing to the strengths Communications Mobile is a communications device – the ideal app will use and develop this Spontaneous It has to work here and now – allowing users to make ‘unplanned’ interactions Has to be responsive Geo-sensitive Probably the biggest factor – the user is mobile, hopefully the app needs this Short temporal usage In and out – engagement does not have to be time-consuming Focused activity Single purpose not exploratory Users are likely to switch tasks frequently Very unlikely users for users to create things but highly likely to edit/change things e.g. presentations etc.
- Playing to the strengths Communications Mobile is a communications device – the ideal app will use and develop this Spontaneous It has to work here and now – allowing users to make ‘unplanned’ interactions Has to be responsive Geo-sensitive Probably the biggest factor – the user is mobile, hopefully the app needs this Short temporal usage In and out – engagement does not have to be time-consuming Focused activity Single purpose not exploratory Users are likely to switch tasks frequently Very unlikely users for users to create things but highly likely to edit/change things e.g. presentations etc.