A Barely Adequate Guide to Influencer Marketing
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Do you want to start an influencer marketing strategy or improve your current efforts? Do you have very little time in which to figure out how to do so? Here are 5 quick steps which outline some of the things to consider when setting up an influencer marketing program.
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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
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A Barely Adequate Guide to Influencer Marketing
- 1. onalytica A barely adequate guide to INFLUENCER MARKETING
- 2. (5 steps to setting up an influencer marketing strategy*) * just about
- 4. Gen ad Le MORE BRAND AWARENESS ? $ales Map out what you want to achieve (and how to do it).
- 6. WEIRD TWERKING INFLUENCER? CLOUD COMPUTING INFLUENCER? X Influence is contextual. Pick the right people for your goals.
- 8. hip? y/n relations xisting e best engagement channel? te p hi nd w e s er? ap e do w hi aw have ?? per e pa t Work out best practice for dealing with engagement opportunities ahead of time.
- 10. Quality content goes far, so plan targeted content to complement your engagement.
- 12. Use real metrics to prove what you're doing is working (and learn from what isn’t).
- 13. For a much better guide, you can should download our (free) white paper on the subject. I think so.
- 14. PS: Need help with any of these steps? We need to talk. onalytica