Presentation to Chartered Accountants Ireland BootCamp on 'Access to Finance' and related issues to be considered in business start-up.

1. The ‘F’ Word
An Intro to Start-Up Funding
Olwen Dawe
Irish Business Intelligence
www.olwendawe.com

3. … this is just the tip of the iceberg!

6. There’s two sides to the
coin…
What you’re looking for…
… and what they’re looking for…
Find the right fit!

7. • Assess the proposition…
o Is there a market for what I want to do?
o How am I different?
• Financials…
o Cost versus price – profit margin?
o Basic research… boot strap / go lean!
• Marketing…
o What’s my route to market?
o Talk to the customer … and remember NOSE: needs, outcomes, solutions
and evidence.

8. Funders Buy… three Ps
• The Person
• Their Passion & Commitment to
their Project
• Quality of Proposition

13. It’s what you do
with what you
know.