1. Olivia Lyons
A2 Media- Advanced Portfolio
A. Product Research
Radio Advert Analysis x3
Radio advert analysis x3
Dogs Trust Ireland Radio Advertisement 2013
http://youtu.be/vKXjn4sdRoA
Analysis:
Codes and Conventions used-
Examples in Advert:
The length of the advertisement conforms to
convention as it lasts 36 seconds and the
conventional time length for radio advertisements
is anything from 15 to 60 seconds.
The radio advert is advertising Dogs Trust Ireland.
The use of the voice over being spoken in an Irish
accent makes it easily identifiable to the audience
as the voice over is clear and can be easily
understood.
Language/ degree of formality/tone-
Includes a music bed - conventional of radio
advertising
The advert is direct and straight to the point and
within 6 seconds the audience are introduced to
what is being advertised. The advert begins with
people shouting their dogs; however this isn’t clear
at first. The audience’s attention is captured by this
and then the male voiceover kicks in explaining the
purpose of the advert.
The dialogue alone clearly explains the purpose of
the advertisement without packing too much
information into a short space of time. This ensures
the audience’s attention is kept and that they don’t
become bored, confused or sarcastic.
The language used is informal which resembles
what it is that is being advertised
The advert uses persuasive language with a direct
address to the audience “come to dogs trust”
The advert uses exaggerated language in order to
impress the audience and as a persuasive technique
to advertise dogs trust. This is also achieved
through the use of statistics “over 3,000 people
have found their best friend at DogsTrust”. This
provides factual information and supports what is
2. Olivia Lyons
A2 Media- Advanced Portfolio
A. Product Research
Radio Advert Analysis x3
Music and sound effects-
being said in the advert.
The advert has a music bed that begins at the start
and plays throughout. The use of this makes the
advert memorable as that particular sound/music
becomes associated with what is being advertised.
The music used is lively and upbeat which is
important as this is the first thing that catches the
audience’s attention.
Tesco Price Drop Radio Advert
http://youtu.be/RLvBRCyNHJs
Analysis:
Codes and Conventions used-
Examples in Advert:
The Tesco price drop advert conforms to
conventions of radio advertising as the duration of
the advertisement is 25 seconds.
The advert is fact filled and to the point and doesn’t
include any jokes or frills. It uses dialogue only
which gets straight to the point and therefore
doesn’t confuse the audience
Language/ degree of formality/tone-
Music and sound effects-
The voiceover is read by a strong clear voice that is
spoken in an English accent, which is conventional
of radio advertising. This ensures and allows a clear
and concise recording that can be easily
understood.
Informal language- conversational style
In my opinion I believe too much information has
been packed in to the advert causing the message
to get lost within the amount of dialogue. Although
the speed of the dialogue is an advertising
technique used in effect to the audience to
demonstrate the Tesco price drop, I feel like the
meaning behind the dialogue becomes lost because
of the speed and I felt when I was listening I lost
concentration due to the information being
overwhelming.
The advert doesn’t include any music or sound
effects, just dialogue. This is effective in this
advertisement as the audience’s attention isn’t
distracted by anything other than what is being
advertised.
3. Olivia Lyons
A2 Media- Advanced Portfolio
A. Product Research
Radio Advert Analysis x3
The Range | Things We Don't Sell | Hedge Suit Radio Advert
http://youtu.be/AovyjJvy3aY
Analysis:
Codes and Conventions used-
Examples in Advert:
The advert contains a music bed which is
conventional in radio advertising.
The Range advertisement conforms to convention
as it lasts 32 seconds, and conventional radio
adverts last anything from 15 to 30 seconds.
The voiceover is spoken in a strong clear voice
which is easily understood. This is effective as it
captures the audience’s attention and provides an
easy listen. The voiceover is also upbeat and lively
which not only attracts, but keeps the audience’s
attention.
Clear, concise and straight to the point.
Language/ degree of formality/tone-
Music and sound effects-
Incorporates the company’s slogan into the
advertisement- this is effective as it guarantees that
the audience know what is being advertised just
through the use of dialogue
The language is very informal which resembles the
way in which the advert is portrayed to the
audience.
The style of the advert is very informal. For example
a section of the advert is sung to the audience. I
believe this is effective as it entertains the audience
as well as making the advert memorable.
The music bed starts right from the beginning and
continues throughout the advert. The music bed
isn’t too loud and doesn’t overpower the voice over
but instead creates a memorable catchy
background tune that becomes associated with this
specific advert.
Hedge cutting sound effects are included and add a
comedy aspect to the advert. This is also effective
as it help makes the advert memorable to the
audience.
