L3 Creative Media
Production & Technology
Year Two Evaluation
Liv Crossley

Project Overview
In this section you will outline the aim of the project/task and give an
overview of the activates you undertook to complete it.

What was the theme of your project and
what attracted you to it?
The theme of my project was youth music. The Main thing that attracted me was
being able to see how different people my age music taste is.

What research did you undertake and how
did it help develop your project?
For research we mainly focused on our target audience which gave me
ideas as what I should base my project on for my age group. We also
looked at different demographics for social media platforms which also
helped me with ideas on how I should present my work.

How did you develop and improve your ideas
throughout the project?
One way I developed my ideas was by doing a mind map. It made me
think about all the different topics I could explore and use for
my project.

What was the outcome of the project/task?
The outcome of my projects was a fully shot, edited and planned
documentary exploring youth music. Throughout the documentary we
find out how different my interviewees music tastes are even though
they are all the same age and also discover their biggest influences.

Personal Response
This section will explore your thoughts and feelings about the
experience. This will help gain a understand of how your personal
feelings may have impacted the final outcome.

How did you feel about the project before
you started?
Before starting the project, I was unsure as I didn’t know how I was
going to approach it, and what I was going to create. I was happy with
how the group research went as it helped generating ideas as to what I
was going to create. After thinking about all the different subjects I
could talk about and how I could present my work, I finally came to a
decision to make a documentary as I felt this would have worked best
for me.

What do you think about your project development and
how did it help you to refine your idea?
I feel my project development and idea refining went well. I created a
mind map with three potential ideas on and expanded on each
different subject discussing the different questions I could include
within that subject.

How did you feel when the project was
completed and why?
When I completed the project, I was happy with the work I had made.
My documentary went well and fitted to how I planned it out. It also
has made me feel more confident with editing and definitely has
improved my skills more.

Evaluating the project
In the previous sections, you have been commenting upon the project development. The
evaluation may include some similar information but it will also include critical comment.
An evaluation must include information about the good and bad points of the project and it
is important to be honest. Finally, you should make a judgment about the effectiveness of
the success of the project

What were the good points about the project/task and what did you
learn from them? [try and think of at least 3, more if possible]
Some good things from this projects was learning which camera angles
worked best for my interview, lighting in the studio and editing my
video. I was really happy with the outcome of my production and I feel
these different aspects helped my documentary have a profesional look
to it.

What challenges did you face and how did
you respond to them?
One problem I faced was trying to get all my interviewees to come and
record on the same day. As different courses come in on different days
I, I felt the best idea was to use peers from my class. I also used a
couple of others that weren't in my class so I filmed on a day I knew
everyone was going to be in.
Another problem I faced was when I was I was editing. I wanted a type
writer effect to show the questions, but it didn’t work for ages. To fix it
I watched different YouTube tutorials and I eventually fixed it.
Sound was also a problem. In some of my clips I didn’t have the mic
positioned properly which made it a lot quieter. When I edited I had to
boost the sound so you could hear it more clearly.

How would you rate the final piece?
Overall I would say it turned out good. I would say it is satisfactory
as there are a few problems like sound which definitely ruins parts of
my documentary. However, it turned out like I planned so I am happy
with it.

How did you design appeal to your target
audience?
I designed my project to be an easy and short watch for my audience.
As my target audience was 16-24 year old I made sure there was
minimal writing and it was continues clips to keep them engaged.

Analysis
In this section, you will focus on the details of the project and make
sense of what happened in the project. You should demonstrate how
your decisions informed the project development and the success of the
outcome.

In what ways was the overall project a
success?
Overall I'd say my project was a success because the research I did
about the audience helped me create a product crafted to them
specifically, which would help engage my audience and enable them to
enjoy it.

What elements did not go well and why?
I feel like when editing I could have added a few more thing like affects
and different transitions to aesthetically make the documentary more
colorful and eye capturing. I think the video has a dull look to it and by
adding other features like effects it could have given it more life.

How did your skills develop during the portfolio? [remember,
skills aren't just technical, remember things like organisation,
time management, communication, etc as well]
I'd say throughout this project my planning and organizational have
improved a lot. Trying to get all my interviewees to come and film on
the same day in the set time slot took a lot of organizing, but it went
well in the end.

What feedback did you get from your peers
and viewings?
For feedback I got a few of my friends that are in the age group 16-24
to review my work.
They all said that they found it interesting seeing how different
everyone's taste in music was and how they feel there are influenced
by the singers they listen to.
One improvement they collectively said was that it needed more
colours as it was a bit dull it constantly been white.

What would you do differently in the future
and why?
In the future I would definitely give myself more time to edit. As I left
the filming to last minute, it definitely effected how good my editing
was. With more time I could have made it more colorful and eye
capturing.

Action Plan
This section will identify what you would do differently in the future and
identify ways you could develop.

How could you develop your skills for future projects? Please
identify the appropriate resources and courses. For example,
webpages, tutorials, books, short courses and qualifications.
One area I feel I need to develop in is video editing. Although I have
the basic skills to editing I want to learn how to edit to more specific
types of videos especially documentary's. Even though I feel like I have
a good understanding as to how to structure them, I want to be able to
make them look more professional and entertaining to watch.
Recourses that would help me improve is already existing
documentary's so I could pick up on techniques they have used.

What personal attributes could you develop to
ensure you are working at a professional level?
One personal attribute I would develop is my time management. I
feel like in certain points of making my project I left bits till last
minute rushing them and not completing to the best standard I could
have. Ensuring that I had left myself more time I could have spent more
time experimenting different ways to layout my documentary and see
which worked best.