Dark Strategies: What Porn, Cyberwarfare & The Telegraph Can Teach Digital Marketers
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The document discusses lessons that can be learned from the history and innovation of porn, cyberwarfare, and the telegraph for digital strategists. It notes that porn was an early adopter of content strategies, adapting to new technologies, and continues to innovate. Similarly, cyberwarfare against Iran demonstrates new exploitation techniques and mass targeting of specific audiences. Although the telegraph is now obsolete, it originally revolutionized communication and had a large female workforce, showing technology fields were once more diverse. The document advocates learning from early adopters and not pretending current strategies are entirely novel.
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Dark Strategies: What Porn, Cyberwarfare & The Telegraph Can Teach Digital Marketers
- 1. THEDARKSIDEW H A T D I G I T A L S T R A T E G I S T S C A N L E A R N F R O M P O R N , C Y B E R W A R F A R E & T H E T E L E G R A P H B Y O L I V E R W O O D S D I G I T A L S T R A T E G I S T @ O I W O O D S
- 2. I’MFROMHERE NEWZEALAND,THELANDOFTHESHEEP ‘SHEEP IN MATUKITUKI VALLEY’ BY TOMAS SOBEK ON FLICKR
- 3. IWASHERESINGAPOREISINCREDIBLYAWESOME PHOTO BY OLIVER WOODS ON FLICKR
- 4. PHOTO BY JOHN WOODS ANDHEREIAM ATTEMPTINGTOBEAMELBOURNEHIPSTER
- 5. C Y B E R W A R F A R E P O R N S T A R S T H E T E L E G R A P H
- 11. “These content distributors sniffed out niche online audiences, feeding them custom content. As they fed and fed off these communities, they linked them to each other. One sub-interest led to another. Less about long tail; and more about long nose: sniff out small audiences, get fed, aggregate and feed them again.” Mark Beeching Worldwide Chief CSO for Digitas
- 14. T H E L O N G T A I L SUPPLY MATCHES DEMAND - NO MATTER HOW NICHE S H A R E & S N A R E PORN WAS THE FIRST INDUSTRY TO USE CONTENT STRATEGY I N N O V A T E O R D I E PORN ADAPTS TO NEW TECHNOLOGIES & ENVIRONMENTS
- 16. THENIN1979.. IRANWENT‘ROGUE’PHOTO BY DAVID HOLT OF FORMER US EMBASSY IN TEHRAN ON FLICKR
- 20. Z E R O D A Y = W I N REVOLUTIONARY NEW EXPLOITS BEAT TRIED & TRUE ONES M A S S T A R G E T I N G STUXNET USED A WIDE SPREAD TO TARGET A TINY AUDIENCE C Y B E R W A R I S H E R E THE MACHINES WILL KILL US ALL
- 23. ONCEUPONATIME.. THINGSWEREVERYDIFFERENT.HERE’SSOVIET LEADERLENINBEINGAGANGSTA&DICTATINGA TELEGRAM
- 26. TELEGRAPHICROMANCE=LITGENRE INTHELATE19THCENTURY.ITALSOCONTAINEDTHEFIRSTEVERREFERENCETO HACKINGINAMERICANLITERATURE(WHOWASAWOMAN!). FOR MORE INFORMATION ON THIS AWESOMENESS, CHECK OUT HTTP://WWW.UH.EDU/ENGINES/ EPI2635.HTM (WHICH IS WHERE THE IMAGES ARE FROM TOO - THANKS!)
- 29. - - - - - - PEOPLE WILL FIND NEW WAYS TO HAVE SEX WHATEVER THE TECH T H E N E T A I N ’ T N E W WE CAN ALL STOP PRETENDING WE’RE CUTTING EDGE W O M E N I N T E C H HIGH TECH INDUSTRY WAS MORE FEMALE IN 1890’S THAN TODAY