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Sonder poster development

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Sonder poster development

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Sonder poster development

  1. 1. SONDER POSTER DEVELOPMENT Oliver Kaplan
  2. 2. 1. NEW DOCUMENT ➤ To start off I created a new, blank photoshop document that I would create my sonder poster on.
  3. 3. 2. BACKGROUND PHOTO ➤ Next I added my chosen background photograph as a new layer in the workspace. I had previously taken some time into deciding which image I wanted to use. I decided on an image I had taken in the northern quarter of Manchester.
  4. 4. 3. CROPPING AND SCALING ➤ Next I used the cropping tool from the side-bar to crop the image down to the size I required. By holding the shift key on the keyboard I was able to scale the image while keeping it’s original ratio proportions.
  5. 5. 4. BRIGHTNESS AND CONTRAST ➤ At this point I wanted to edit the image to make it look as good as possible before adding any text or logos. I started this photo editing process by changing the images brightness and contrast. I did this by opening the brightness and contrast panel from the adjustments section and used the slider bar to increase the brightness and decrease the contrast.
  6. 6. 5. HUES AND SATURATION ➤ Then I opened the hues and saturation panel from the adjustments section and increased the saturation of the colours in the image. I wanted to make the colours stand out as much as possible at this stage so that the mask layer wouldn't take all of the colour out of the image later on.
  7. 7. 6. CURVES ➤ For the final stage of editing the background photograph I used the curves adjustment to lift the highlights in the image and drop the lowlights and shadows.
  8. 8. 7. LOGO ➤ After finalising the look of the background photograph I moved onto the design of the logo. For this I wanted to keep the original logo but remove the white background.
  9. 9. 8. REMOVING BACKGROUND COLOUR ➤ To do this I used the magic wand tool from the sidebar to select all the white in the image and then deleted all of those areas making the background transparent.
  10. 10. 9. CROPPING AND SCALING ➤ After this I used the same crop tool as before to crop the image down to the size that I required.
  11. 11. 10. ADDING THE LOGO ➤ Then I drag and dropped the logo onto the background photo. With the white now removed the background image could still be seen underneath. I positioned the logo in various different places util I decided on its final position at the top of the poster.
  12. 12. 11. MASK LAYER ➤ After placing the logo I decided I needed to tone down the background image in some way so that the text I would be adding next would be readable. I placed a rectangle over the whole image to act as a mask layer which I then made semi- transparent so that the background image would be visible but duller than before.
  13. 13. 12. IMPORTANT TEXT ➤ By going onto the sonder website I was able to find all the important information that needed to be put on the poster. I used the text box tool to copy the lists of bands, headline acts, prices and dates onto the page. Once again I changed the positioning of the text boxes multiple times before the final version.
  14. 14. 13. SONDER DEFINITION ➤ Another important feature that I wanted to make sure was on the poster was the definition of the word Sonder. I put this at the very top of the poster above the logo.
  15. 15. 14. FINISHING TOUCHES ➤ To finish off the poster i made sure that all of the assets were in the correct positions and just generally that everything was in the right place. I double checked that all the assets were above the mask layer that I had made so that they were clear to read. With these final stages complete the poster was finished.
  16. 16. 16. FINAL POSTER

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