The document discusses how new technologies like mobile, cloud, and social media are top priorities for businesses to enable growth, but also create challenges for IT departments. It argues that these technologies can simplify IT and drive innovation if companies embrace them to empower employees, improve customer experiences, and collaborate more effectively. The document promotes Oracle's mobile, social, and cloud platforms as solutions to help companies address these opportunities and challenges through a common, secure, and flexible digital environment.

1. Simplify IT, Drive Innovation
Olga Belovolova
Applications Sales Director, Central & Eastern Europe

2. Top 5 Business Priorities
Enable Growth New Customers Reduce Cost & Risk
Innovate Deliver Operational Results

4. 1.
 Increase growth,
embrace mobile &
cloud technologies
top priorities
 61% improve their
companies’ mobile
functions in <3yrs
INNOVATION
 IT budgets will
only rise .5%
worldwide
 Reduce enterprise
costs remains a
priority
COST
The IT Dilemma

5. Integration
Tuning
Testing
Heterogeneous
A p p l i c a t i o n S i l o s
Proprietary
Maintenance
N i c h e Fragmentation
Custom
IT Environment
Brittle
Rigid
Legacy
First Generation
Point to Point
Hard Coded
Status Quo
Slow
I n f l e x i b l e
E x p e n s i v e
What We Hear

6. 63% 21% 16%
Run the
Business
Grow the
Business
Transform the
Business
Source: “IT Metrics: IT Spending and Staffing Report, 2012”, Gartner Research, 2012
4 X as much to maintain Status Quo than to Innovate

7. I.T.
Innovation

8. Time between Innovations decrease
Internet
3 Years
Radio
30 Years
TV
17 Years
iPhone 5
sold 15 M in a
few weeks
Time
to
Reach
15 M
Users

9. 65 9
1920 2012
Rate of Innovation is increasing
90
years
later

10. 71% of companies
say that innovation
is the #1 factor in
competiveness
Complexity is the #
1 reason for
failure
Leading companies
use IT to empower
their people to drive
innovation and
change

11. TRANSFORMATIONAL
TECHNOLOGIES
Cloud, Mobile, Big Data,
Customer Relationship and Social

12. Customer Experience
Priority Treatment from CEOs
SMC
FIN
FIN
CX
SCM
80%70%60%50%40%30%20%10%0%
66%
HCM
CX
CX
FIN
43%
28%
25%
19%
Customer
relationships
Brands
Partnership
networks
Data access,
data-driven insights
Price/revenue
innovation
How do they perceive us?
How do we interact?
Is the experience consistent?
What do we know and not
know about them?
Are these relationships
profitable?
PwC 15th Annual Global CEO Survey 2012, PwC, 2012

13. FACE TO FACE
SALES REPIN-STORE
MOBILE SOCIALTABLETS KIOSKS
FIELD SERVICE
WEB
INDIRECT SALESCONTACT CENTER
A Complex Customer Journey
Customers demand a better experience

14. Power of Social, Mobile, and Cloud
INVESTMENTS IN
TECHNOLOGY
TRANSFORMED
THE
BOOK STORE

15. “… mobile-social-cloud empower businesses by allowing employees to
access corporate data anywhere and improve communication with
better social collaborative tools. On the other, IT is overwhelmed by
security, compliance and rapid change. It’s no surprise virtualization
strategies and mobilizing the business topped the list of IT leader
concerns for 2012.
FORBES: Three trends that change business: Mobile, Social and Cloud
January 2012

16. Complete Social Experiences
on a Social Platform
• Empower Employees,
• Engage Customers,
• Collaborate with Partners
The Social Enterprise
SOCIAL DATA
SERVICES
SOCIAL
NETWORK
Social
Intelligence
SOCIAL
MARKETING &
ENGAGEMENT

17. ORACLE’S MOBILE PLATFORM
•CONNECT your Enterprise and
Mobile Applications
•SECURITY at every layer –
Database, Business Logic and
User Interface
•COMMON PLATFORM Lets You
Build Applications Once That Run
On Any Device
The Mobile Enterprise

18. Customers Have Multiple Options With Cloud
Oracle delivered as
private & public cloud services
PUBLIC CLOUDPRIVATE CLOUD
Oracle delivered as managed
cloud services in a private cloud
Oracle delivered as
subscription-based services
HYBRID CLOUD
COMPLETE CHOICE

19. Summary
• New Technologies are Unstoppable – CIOs should Embrace them
• Game-changing Technologies are a Simple Solution
• IT and business need to talk to ensure smooth transition to next-
generation IT