1. STATISTICS AND CRM
SYSTEM
Developed for Poker Rooms

2. Main Features of the System
• Enhances the Entraction’s back office reporting
• Gives to poker room management daily snapshot
• Gives the strength of controlling promo costs
• Gives to affiliates proper picture of players
perfomance
• Gives to players motivation to be loyal
• Replaces manual job of daily contacting the
players
• Saving time on site content editing
• Connecting site to social networks
• …and many more…

3. Main Modules of the System
• Core backoffice data import module
• Affiliate commission reporting and calculations module
• Players performance statistics and analytics module
• Customized promotions creation and tracking module
• CRM: Intelligent players events lettering module
• CRM: Players levels module
• CRM: Promo budgeting module
• Site content rss export to social networks module
• Facebook fangroup applications
• iPhone and Android players application

4. Core Data Import and Report
• The system downloads everyday’s figures from BO
• Players DB is kept on owner’s protected server
• The system provides the data for any kind of analytics
• Owners receive daily poker performance report by mail
• Adaptable to any kind of data source

5. Affiliate Commission
• Imports data for bonuses, rackeback, tournaments, casino
• Allows to use different commission rates
• Helps to calculate affiliate commissions

6. Affiliate Commission
• Mails detailed daily players reports to affiliates
• Provides XML-feed to affiliates for marketing purposes
• Sends data to affiliates section on the site

7. Players Analytics
• Shows
important
players
information on-
site
• Creates top
players lists on
various criterias
• Sends data to
players
backoffice
section on the
site

8. Customised Promotions
• Allows to create rakeraces, rakedhands races, etc.
• Automatically tracks results of promos
• Sends data to forums, webpages, affiliate sites etc.

9. CRM: Players Criteria Lettering
• Allows to create and
automatically send letters
to players on different
events, such as:
• Birthdays
• Deposits
• Not Depositing
• Not playing
• …etc, etc…

10. CRM: Players Invite Lists
• Allows to create invite lists and send invitations to players
• Eliminates a massive manual job on tracking tournaments
invitations
• Enables the customised promotions like Birthday
tournaments etc.

11. CRM: Players levels
• Uses six criteria
(rake, tournament
fees, attendance,
deposits, recency,
frequency) to
structure players
into levels
• Stimulates
players for better
performance
• Creates loyalty of
individual players
• Allows affiliates to
participate

12. CRM: Promo Budgeting
• Allows to allocate marketing budget strictly to each level
• Counts all promoactions costs against the income from each
level group
• Allows to plan one-time, monthly and yearly promotions

13. Site Content RSS Export
• Creates connection
to facebook, feeds
news, posts etc.
• Eliminates manual
job on updating
fangroups
• Allows to automate
weekly newsmails
• Saves efforts,
money on salaries,
and time for work

14. Facebook Applications
• Photo Rating -
creating fangroup
teaser to potential
players
• Betting contest –
creating interest to
sportsbook section
• Facebook daily
mini quests –
keeping the fan
group constant
growth rate

15. Mobile Players Applications
• Sends information, graphic ads and push-up
notifications to customized application for
iPhone and Android:
• Site news
• Tournaments
• Players data
• Library
• Support
• FAQ

16. Additional Notes
• System was fully tested on the DB of Goplay Club for two
years.
• Except for the Core Import, other modules can be added
in any combination and order.
• Interface can be adjusted according to Customer
demands.
• Additional development is always negotiable.
• Prices include one year guarantee period.