Media holds immense importance in today’s life.
Its main function is to provide up-to-date news, collected from
all parts of the world.
In broader sense, media can be described as the main source of
providing information and entertainment.
Media is the reflection of our society and it depicts what and
how society works.
The extensive impact of media on society can easily be seen these
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Types of media:
The two main types of media are:
Electronic media are media that use electronics or
electromechanical audience to access the content.
This is in contrast to static media (mainly print media),
which today are most often created electronically, but do
not require electronics to be accessed by the end user in the
Electronic media includes radio, television and internet.
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Types of electronic media:
Television is a powerful medium of mass communication.
It provides both picture and sound at the same time.
It has linked up distant parts of the world.
Millions of people around all over the world watch TV daily
for entertainment, news and views, gathering knowledge,
knowing information etc.
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Radio is considered as the most important source of mass
Radio is a cheap source of communication and it provides
not only national but also international news.
More than seventy percent of population is living in rural
areas of our country. Radio is stressed to solve rural area
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An electronic communications network that connects
computer networks and organizational computer facilities
around the world.
Today internet provides us an easy access to the whole
world, turning our world into a global village.
We can easily get all kind of information , the latest
scientific and social reports and modern scientific
discoveries with just a click of the mouse.
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Print media is one of the oldest and basic forms of
It includes newspapers, weeklies, magazines, monthlies,
banners & graphics, posters and other forms of printed
Print media has the advantage of making a longer impact
on the minds of the reader, with more in-depth reporting
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Types of print media:
Newspaper is a printed publication (usually issued daily or
weekly) consisting of folded unstapled sheets and
containing news, articles, advertisements, and
It gives information about current events and news. Usually
people like to read them to stay informed about their local
city, state or country.
They have special pages for news on sports, business and
commerce. They publish stock market reports. They also
contain advertisement that attracts the attention of the
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A magazine is a periodical publication which
is printed in gloss-coated and matte paper.
Magazines are generally published on a regular schedule
and contain a variety of content. They are generally
financed by advertising, by a purchase price, by
prepaid subscriptions, or a combination of the three.
Magzines also provides regional, national and
international news usually written in the form of essays,
articles, stories etc.
18. Advantages and disadvantages of media
Advantages of media Dis-advantages of media
One advantage of the media is
that it is able to get information to
the public in a quick and timely
The media can warn us of
impending bad weather,
dangerous situations in a city, a
state, or the country.
The media has the resources to
expose injustices, corruption, or
abuse of power that an average
citizen would never be able to
The disadvantages of the media
include a risk of inaccurate
Sometimes, in a rush to be the
first to break a story, the media
puts out incorrect or inaccurate
Sometimes it can harm the
viewers seriously by showing the
undisereable and immoral ways
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