Webinar presentation for Mobile Marketing Magazine, 12th Sept 2012

1. Making Sense of Mobile CRM
Mobile Marke+ng Webinar -­‐ 12th Sept 2012
Oisin Lunny, Senior Market Development Manager, OpenMarket

2. OpenMarket are...
Your Trusted Partner for Mobile Engagement
Proprietary & Confiden0al to OpenMarket

3. OpenMarket provide...
“The industry-leading, cloud-based
mobile engagement platform,
allowing customers to create
complex mobile solutions without
the need for their own technical
infrastructure.”
Proprietary & Confiden0al to OpenMarket

4. OpenMarket customers include...
Proprietary & Confiden0al to OpenMarket

5. OpenMarket
• OpenMarket provides a comprehensive set of mobile
solu+ons for enterprises to engage and transact with
their customers via their wireless devices.
• Customers depend on OpenMarket for our superior
domain exper+se, global scale, demonstrated
performance, and industry leading reliability.
• Our clients trust us to power their mobile business.
• #1 Mobile messaging and payments provider
in the UK & US, with global reach.
• Backed by AmDocs, a $6bn company.
Proprietary & Confiden0al to OpenMarket

6. Sun, sea, and mobile CRM.

7. Planning the holiday
In
ho eed a
lid
a y!
!!
7 Proprietary & Confiden0al to OpenMarket

8. Planning the holiday
8 Proprietary & Confiden0al to OpenMarket

9. Flight booking confirma0on
9 Proprietary & Confiden0al to OpenMarket

10. Finding the hotel
10 Proprietary & Confiden0al to OpenMarket

11. Hotel search
11 Proprietary & Confiden0al to OpenMarket

12. Car parking
12 Proprietary & Confiden0al to OpenMarket

13. Airport promo0ons
13 Proprietary & Confiden0al to OpenMarket

14. Customer compensa0on voucher
14 Proprietary & Confiden0al to OpenMarket

15. CRM outreach
25 Proprietary & Confiden0al to OpenMarket

16. Arrivals promo0on
16 Proprietary & Confiden0al to OpenMarket

17. Pay by SMS
29 Proprietary & Confiden0al to OpenMarket

18. In holiday reminders
18 Proprietary & Confiden0al to OpenMarket

19. Customer compensa0on
19 Proprietary & Confiden0al to OpenMarket

20. Transport innova0on
• LBS finds nearest licensed cab from
database of over 45,000
20 Proprietary & Confiden0al to OpenMarket

21. Charity dona0on
34 Proprietary & Confiden0al to OpenMarket

22. Re-­‐ac0va0on campaigns
I need a
holiday!!!
22 Proprietary & Confiden0al to OpenMarket

23. Mul0 modal short codes
23 Proprietary & Confiden0al to OpenMarket

24. Post campaign analy0cs
24 Proprietary & Confiden0al to OpenMarket

25. Bringing it all together = mCRM
SMS chat A2P SMS Vouchers
Mul0 modal
LBS
shortcode
Credi0ng Analy0cs
25 Proprietary & Confiden0al to OpenMarket

26. OpenMarket CMX2 mCRM plaYorm
Proprietary & Confiden0al to OpenMarket

27. OpenMarket CMX2 mCRM plaYorm
Proprietary & Confiden0al to OpenMarket

28. OpenMarket CMX2 mCRM plaYorm
Proprietary & Confiden0al to OpenMarket

29. OpenMarket SMS Chat mCRM plaYorm
Proprietary & Confiden0al to OpenMarket

30. Contact OpenMarket
sales@uk.openmarket.com
twier @OpenMarketEU
facebook @OpenMarket
www.openmarket.com
text “sales” to 88600