1.
Reach Your Customers.
Everywhere.
Gary Fox, Brand Solutions EMEA

2.
AdRoll. The Global Leaders in Retargeting
20,000 clients across 150+ countries

3.
Most of your marketing tries to get new
people to your site

4.
98%
But most of these people don’t convert
of website visitors don’t convert

5.
Retargeting brings the 98% back!

6.
Why is Retargeting so powerful?
Let’s talk about intent!

7.
Online bike store
Intent
Google pioneered the concept of intent based
marketing

8.
The dangers in using the wrong data to
segment

9.
But Search is no longer the only place we can capture
intent
Using your own website “First Party” Data

10.
Targeting based on First Party data is Retargeting
increase in website conversion rate
85%

11.
The ‘State of the Industry’ in Europe

12.
56% of marketers spend over 25% of their TOTAL
online ad budget on retargeting

13.
Why? Because it performs...

14.
And it’s now being used for more than simple
shopping cart abandonment

15.
Best Practice: Use customer data to reach the right users,
with the right message, at the right time

16.
Best Practice: Use customer data to reach the right users,
with the right message, at the right time
INDUSTRY GOAL BEHAVIOUR STRATEGY
Retail Increase Sales Placed item in cart &
abandoned
Display specific product and
offer
B2B Increase Lead Gen Browsed a solution, didn’t fill in
lead form
Promote a downloadable white
paper to drive email capture
Travel Increase Bookings Purchased flight without hotel Hotel discounts for location
Gaming Convert freemium users Engages frequently but yet to
purchase
Target offers to upgrade to
paid
Entertainment Promote event registration Previously attended a similar
event
Target ads encouraging
registration for the event
Finance Cross-sell products Previously purchased a
financial product
Promote a complementary
service

17.
Mobile is under invested...
Why don’t you retarget on mobile?

18.
… but it’s a massive opportunity

19.
Social is top of mind for digital marketers and
it performs!

20.
Cross Device Retargeting
► Retarget your desktop website visitors
as they browse Facebook & Twitter
on their mobile devices
Benefits
► Reach your audience everywhere
► Drive incremental conversions
► Stay top of mind

21.
► Industry: Luxury Fashion
► Use Cases: Shopping Cart
Abandonment, Male and
Female Segmentation
► Cross Platform Retargeting:
Across web, Facebook Newsfeed and
Facebook Right Hand Column
► ROI Results: 20x, up to 42x with some campaigns
Case Study: BODA SKINS

22.
Questions?