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Use Social Media To Grow Your Business and Net Worth
$$$$$
  You                    Profits

          Social Media
Can I Profit And Grow My Net Worth?
Use Social Media To Grow Your Business and Net Worth
When You Think of
    Coffee




              Image: http://www.mikepauljr.com
You Think of …
PhaseOne Research
PhaseOne Research
PhaseOne Research
Image: FamilyCar.com
Starbucks on YouTube


250+
videos

8.6+
million
views
Dan’s EveryLove Story
Starbucks on Facebook
Starbucks on Facebook
Starbucks on Twitter
Use Social Media To Grow Your Business and Net Worth
P
R
O
M
O
T
I
O
N   YOUR CUSTOMERS
CONVERSATIONS
CONVERSATIONS
I
n
d
i
v
i
d
u
a
l
Use Social Media To Grow Your Business and Net Worth
CUSTOMER SERVICE
NEGATIVE to SOLUTION
CUSTOMER SERVICE
NEGATIVE to “SORRY”
CUSTOMER SERVICE
POSITIVE - THANK YOU!
RESOLVING RUMORS
RESOLVING RUMORS
GETTING IDEAS
Use Social Media To Grow Your Business and Net Worth
SHARE
 NEWS
   &
EVENTS
SHARE
CAUSE
FOR A GREAT CAUSE
BUILD GOODWILL
Subliminal
Starbucks Social Media
 Total Reach:
Anyone?
Use Social Media To Grow Your Business and Net Worth
Starbucks Social Media
Total Reach:
30 million + Facebook
2.6 million + Twitter
8.5 million + views YouTube
2 million + Website

Over 40 million!!
Starbucks Summary
Integrated:
Facebook, Twitter, YouTube, Blogs, Pinterest
, Website
Promotion – Customers : Individual Focus
Conversations – All the Time!
Customer Service – 24/7/365
Resolving Rumors - Immediately
Getting Ideas - Always
oGoing
What’s going on?
Use Social Media To Grow Your Business and Net Worth
What is oGoing
Social Network for Small Business
Business to Business
Promote Products and Services
Share Deals, News and Events
Post and Get Recommendations
Make New Connections
SEO + Social Media Boost
Grow Website Traffic and Ranking
Use Social Media To Grow Your Business and Net Worth
Use Social Media To Grow Your Business and Net Worth
Use Social Media To Grow Your Business and Net Worth
Why Join oGoing?
Get Real Leads
Promote and Share
Business Matchmaker
Grow Your Business
SOCIAL MEDIA
WHAT’S IN IT FOR ME?
Social Media Explosion
Over One Billion Users Worldwide
Facebook – 900 million
Twitter – 250 million
LinkedIn – 170 million
Social Media Explosion
Over One Billion Users Worldwide
Facebook – 900 million
Twitter – 250 million
LinkedIn – 170 million
Google Plus – 150 million
MySpace – 80 million
Yelp – 60 million
YouTube - 450 million
Wikipedia (300M+), Craigslist
(150M+), WordPress, Flickr, IMDB, Photobucket, Blog
ger, Tumblr, eHow, TypePad, HubPages, Instagram, Pi
nterest, Banjo
Social Media is HOT
 Social Networking EXPLODES:

         22% of all time spent online in
        the US




Ogoing Inc. 949-288-6880 www.ogoing.com
Number of Minutes Spent




Ogoing Inc. 949-288-6880 www.ogoing.com
Twitter is Killing it!
 Number of Tweets

        Took over 3 years to send
        the one billionth Tweet

        Takes less than one week to
        send over one billion Tweets
Ogoing Inc. 949-288-6880 www.ogoing.com
Facebook Explodes
         People on Facebook
           More than 900 million active users
           More than 50% of our active users
           Average user has 130 friends
           More than 2 billion posts are
           liked and commented on per day

Ogoing Inc. 949-288-6880 www.ogoing.com
Facebook on FIRE 900M




     If Facebook were a country: Third Largest in the world
Ogoing Inc. 949-288-6880 www.ogoing.com
LinkedIn is STRONG




     Over 170 Million Professionals and Counting…
Ogoing Inc. 949-288-6880 www.ogoing.com
Social Networking: Adults




Ogoing Inc. 949-288-6880 www.ogoing.com
Who uses
                                             Social
                                          Networking?

                                          Everyone!!


Ogoing Inc. 949-288-6880 www.ogoing.com
One Message BEFORE




Ogoing Inc. 949-288-6880 www.ogoing.com

                                          Source: Presentation Advisors, in conjunction with M80
Message Travels Slowly




Ogoing Inc. 949-288-6880 www.ogoing.com

                                          Source: Presentation Advisors, in conjunction with M80
ONE MESSAGE AFTER




Ogoing Inc. 949-288-6880 www.ogoing.com

                                          Source: Presentation Advisors, in conjunction with M80
MESSAGE DISTRIBUTES FAST!




 Ogoing Inc. 949-288-6880 www.ogoing.com

                                           Source: Presentation Advisors, in conjunction with M80
How to Get Started
 SOCIAL MEDIA STRATEGY
GOALS + EXECUTION
         MORE Prospects & Customers. But HOW?
                                     First Step: New
                                     Fans, Followers, Connections
                                     and Contacts




Ogoing Inc. 949-288-6880 www.ogoing.com
GOALS + EXECUTION
         MORE Prospects & Customers. But HOW?
                                     First Step: New
                                     Fans, Followers, Connections and
                                     Contacts
                                     Second Step: Engage with them




Ogoing Inc. 949-288-6880 www.ogoing.com
GOALS + EXECUTION
         MORE Prospects & Customers. But HOW?
                                     First Step: New Fans, Followers,
                                     Connections and Contacts
                                     Second Step: Engage with them
                                     Third Step: Qualified Leads




Ogoing Inc. 949-288-6880 www.ogoing.com
GOALS + EXECUTION
         MORE Prospects & Customers. But HOW?
                                     First Step: New
                                     Fans, Followers, Connections and
                                     Contacts
                                     Second Step: Engage with them
                                     Third Step: Qualified Leads
                                     Fourth Step: New Clients

                                     Crawl before you Walk.
Ogoing Inc. 949-288-6880 www.ogoing.com
GOALS + EXECUTION
         INCREASE Customer Loyalty. But HOW?
                                     Provide Customer Service
                                          Ask to Express




Ogoing Inc. 949-288-6880 www.ogoing.com
GOALS + EXECUTION
         INCREASE Customer Loyalty. But HOW?
                                     Provide Customer Service
                                          Ask to Express
                                     Gather Customer Feedback
                                          Ask Questions




Ogoing Inc. 949-288-6880 www.ogoing.com
GOALS + EXECUTION
         INCREASE Customer Loyalty. But HOW?
              Provide Customer Service
                                          Ask to Express
                                     Gather Customer Feedback
                                          Ask Questions
                                     Get Great Recommendations
                                          Ask to Endorse




Ogoing Inc. 949-288-6880 www.ogoing.com
GOALS + EXECUTION
         INCREASE Customer Loyalty. But HOW?
              Provide Customer Service
                                          Ask to Express
                                     Gather Customer Feedback
                                          Ask Questions
                                     Get Great Recommendations
                                          Ask to Endorse
                                     Obtain New Ideas
                                          Ask for Ideas


Ogoing Inc. 949-288-6880 www.ogoing.com
GOALS + EXECUTION
         INCREASE Customer Loyalty. But HOW?
              Provide Customer Service
                                          Ask to Express
                                     Gather Customer Feedback
                                          Ask Questions
                                     Get Great Recommendations
                                          Ask to Endorse
                                     Obtain New Ideas
                                          Ask for Ideas
                                     Acquire Referrals
                                          Ask for new clients
Ogoing Inc. 949-288-6880 www.ogoing.com
GOALS + EXECUTION
               BEST Brand! But HOW?
               Most Recognized, Trusted Brand
               When Customers Think of ______




Ogoing Inc. 949-288-6880 www.ogoing.com
GOALS + EXECUTION
            BEST Brand! But HOW?
                  Do Good Business
                  Provide Great Products and Services
                  Deliver Excellent Customer Service
                  Recognize and Promote Your
                  Customers
                  Give Back to the Community. Good
                  Cause
Ogoing Inc. 949-288-6880 www.ogoing.com
                                          Slow and Steady Wins the Race!
GROW YOUR PROFITS
              Set Your Goals
              Listen and Learn
              Build Your Channels
              Engage Your Audience
              Analyze, Reflect and Change
              Repeat
                 Not A One Shot Approach
Ogoing Inc. 949-288-6880 www.ogoing.com
HERE ARE SEVEN DO’S
        Conversational
            Informative
              Engaging
                Rewarding
                 Solving
                   Caring
                    No Spamming
Ogoing Inc. 949-288-6880 www.ogoing.com
HERE ARE FIVE DON’TS
                 No Hard Sell
                  No Self Promotion
                    No Everywhere
                     No Grandiose
                      No Free


Ogoing Inc. 949-288-6880 www.ogoing.com
GROW YOUR NET WORTH




                     “A journey of a thousand miles begins with a
                     single step” - Lao-tzu, Chinese Philosopher

Ogoing Inc. 949-288-6880 www.ogoing.com
KISS: Keep It Simple Stupid!
Contact Me
CEO@OGOING.BIZ
OGOING.COM/SANJAYDALAL
TWITTER, LINKEDIN, FACEBOOK
949-288-6880 (weekdays)

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Use Social Media To Grow Your Business and Net Worth

Notas do Editor

  1. The Starbucks Facebook Page was created in 2008, with a total fan count of around 200,000. In the past 4 years, Starbucks has grown its “Facebook Fan” count to over 30,600,000 Fans! Making it number 33 on the All Facebook Stats Facebook Page Leader Board.  This number is absolutely off the charts for a consumer brand product. In fact, Starbucks Facebook Page comes in at number 2 for all consumer brand products, according to All Facebook Stats.
  2. The Starbucks Facebook Page was created in 2008, with a total fan count of around 200,000. In the past 4 years, Starbucks has grown its “Facebook Fan” count to over 30,600,000 Fans! Making it number 33 on the All Facebook Stats Facebook Page Leader Board.  This number is absolutely off the charts for a consumer brand product. In fact, Starbucks Facebook Page comes in at number 2 for all consumer brand products, according to All Facebook Stats.