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DATA PRIORITY Chief executives of Mobile World Congress 2015: Full Recap

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DATA PRIORITY
Chief executives of Deutsche Telekom and
Vodafone announced at Mobile World
Congress that telecoms should be able to
prioritize the delivery of data for services in
the future like connected cars and health
devices like heart monitors because a delay
in a signal could mean huge problems later
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Who is to say which services will take precedence over others’ to
access your data usage and other factors? There are service-
structuring models taking place: it’s called the quality classes of
services.
Why should you care? As we take baby steps into this
interconnected world of things, the conversation centers on what
should come first. Should Spotify be making predictions as to
what song should follow your next track, or should Ford be
pushing out its algorithm to react to changes in the surrounded
environment so it can trigger the brakes when you forgot?
A burgeoning new
class system
WHAT WE LEARNED AT MWC 2015 AND WHAT BRANDS HAVE TO KNOW

Publicada em: Celular, Tecnologia, Marketing
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