1. Day 1
Recap
AT MOBILE WORLD CONGRESS 2013

2. Big
Players
DISCUSS DISRUPTION
When you bring the American Heart Foundation, General Motors, Qualcomm and NTT
docomo on to one panel, you will surely hear about the future. The good news first:
everybody is aligned. We are looking at a place, where mobile services are no longer just
supporting behavior but delivering smart intelligence without a person knowing about it.
According to the panel: Technology will replace 80% of all doctors. You will not know how
to flip a (light) switch anymore. Cars are the new mobile device.

3. Healthcare
DISRUPTION
If 70% of all American citizens are tracking a health parameter, why are they not using
their iPhone to do this? There seems to be a large body of research-based support that
says tracking one’s health is supportive to the ambition of growing old. However, few
people understand how tech (=mobile) can reduce the effort to measure and track. The
American Heart Association shows examples like Zamzee and Heart360 that prove, how
mobile tech save lives. It’s as simple as that.

4. We are watching
new services grow up,
NOW LET THE CONSUMER JUDGE ITS SUCCESS.
Although still in Beta, SKIN ANALYTICS could potentially save 80,000 lives a year. Early
detection is critical when it comes to melanoma, and this University of Cambridge
supported service helps you monitor yourself just by taking a picture of the offending mole.

5. Automotive
DISRUPTION
“First showing usand available for all Windows Phone 8platform will be afor the i-car nav.
GM is to market, the first iteration of their in-car open devices, system version with
new features, including voice integration, which allows people toit feels “new.” Highly
A car, which one will not have to buy anew, but just upgrade and use voice commands
to detect what’s trending andsee 4G LTE bandwidth in many cars starting in 2014. This will
ambitious, we are looking to to search nearby places. The app will be NFC-enabled
for content sharing, friend requests, and check-ins. It high bandwidth with Nokia Maps
certainly put a large strain on the carriers to support also integrates traffic seamlessly
for a seamless app-to-app experience.” Developers are welcome to come up with the
throughout cities and not so urban areas.
next “killer app” for an in-car experience.players in the platform business.
Image courtesy of Dennis Crowley, Founder & CEO, Foursquare
Source: Nokia’s press release

6. Connected
Everything
MARKETERS WAKE UP
We are observing a massive trend into the idea of connecting everything. This can be
“First to market, and available for all Windows Phone 8 devices, will be a version with
new features, including technology shouldwhich allows people to use voice commands
done via app or OS, but voice integration, not defer this conversation. Connections
to detect what’s trending and to search nearby places. The app could mean new benefit
mean new touchpoints and interactions. Also new interactions will be NFC-enabled
for content sharing, friend requests,you while you are also integrates with Nokia Maps
(propositions). What if your app told and check-ins. It watching the Superbowl: “Hey
for a seamless app-to-app experience.” and your cholesterol level is at xyz.” Here is
Martin, time to get up, it has been a while
the chance for any company trying to address a customer’s need: find the new platforms,
re-evaluate your current media commitments, and collaborate with formerly unknown
Image courtesy of Dennis Crowley, Founder & CEO, Foursquare
Source: players in the platform business.
Nokia’s press release