5 Reasons Content is the New Currency

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5 Reasons Content is the New Currency by Geoffrey Colon, VP, Social@Ogilvy If this interests you, click here to read more on Fast Company: http://bit.ly/ContentCurrency

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Last week the Cambridge Analytica data scandal sparked a widespread privacy debate and put Facebook in the eye of a PR storm. Automatically this raises questions from an advertisers perspective. ‘Should we gear up for an audience decrease and reshu e budget?’ Not really. No advertiser data has been a ected and this is mainly an issue on user level, so Facebook already implemented actions to solidify the privacy of its users which is a bene t for advertisers too.

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