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Booking.com e la Maremma:
sfide e opportunità
Chiara Albergoni, Alexandra Macchioni | 3 marzo 2017
Agenda.
Travel
trends
Company
highlights
Innovation Grosseto
Area
Opportunities
1996
Founded in
Amsterdam
1,154,000+
Properties
worldwide
43
supported
languages
24/7
customer
service
187+
13,000+
Employ...
+ 200 employees
+ 96.000 property partners
1st Office in Italy in 2006
11 permanent offices
2 seasonal offices
Rimini
Book...
OurPeople.
is to help leisure and business travellers,
whatever their budgets, easily discover, book
and enjoy the world’s best place...
Travel trends
New trends.
Travel seen as a new
experience
Reasons to travel
Source: Tripbarometer 2014 “Travel Psychology”
(39.000 inter...
Visit a new place 74%
Flight prices 71%
Accommodation price 68%
Learn something new 67%
Wheather 64%
Terrorist Attack fear...
Friends/Family/colleagues recommendations 51%
Reviews/comments on travel blogs (or
similar)
34%
Personal experience 33%
In...
JAN
2017 DIGITAL WORLDWIDE
KEY DIGITAL STATISTICAL INDICATORS
INTERNET
USERS
3.77
BILLION
PENETRATION:
50%
ACTIVE SOCIAL
M...
JAN
2017 DIGITAL IN ITALY
KEY DIGITAL STATISTICAL INDICATORS
TOTAL
POPULATION
59.80
MILLION
URBANISATION:
69%
ACTIVE MOBIL...
Now. 2020.
3.2 billion connected
people
7.6 billion connected
people
17 billion
connected objects
52 billion
connected obj...
Customer
expectations
are changing.
What are we developing based on this
Connecting Partners & Guests
Destination & Passion Finder.
Destination
Finder
new platform
made for users.
Innovative
algorithm,
creating more
personal...
Introducing Booking Experiences
Booking Experience.
•  Mobile-based AI platform for Ios & Android
•  Amsterdam, Rome, Paris, London and Dubai.
New York Ci...
Attractions Pass
WebMarketing.
Marketing.
France
Germany
UK
Spain
Italy
Poland
Sweden
Australia
USA – Jordan & Chelsea
Japan
Brazil
Grosseto Area
alcuni dati
Provenienza degli ospiti
Maremma Coast Grosseto Area
Finestra di prenotazione e Durata di soggiorno
Report sull’andamento notti prenotate YtD
#lavorobenfatto
1. Disponibilità
16 mesi di prenotabilità, restrizioni, diverse
tipologie di alloggio...
2. Pricing
Tariff...
DISPONIBILITA’
BookingSuite
-
Area
Opportunità
-
Analytics
PRICING
BookingSuite
-
Area
Opportunità
-
Analytics
-
Promozion...
Product Innovations
Opportunity Center
Offering you opportunities
to boost your property’s
performance.
Analytics
Visibility Booster
Possibile
geolocalizzazione
“Nemo enim ipsam voluptatem quia voluptas sit
aspernatur aut odit aut.”
Mary Jane, Account Manager
“Nemo enim ipsam volupt...
Pulse – Accomodation App
Calendario
Prenotazioni
Messaggi
e oltre…
Stop wishing, start doing.
Environment
Inclusive Tourism
Cultural Heritage
Projects to improve
our destinations
Turn tourism into a force for good!
Supporting a group of extraordinary startups
to scale their businesses and impact glob...
GRAZIE MILLE!
All references to “Booking.com", including any mention of “us”, “we” and “our” refer to Booking.com BV, the ...
#JMO17 Booking.com e la Maremma
#JMO17 Booking.com e la Maremma
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#JMO17 Booking.com e la Maremma

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Cosa cercano gli utenti di Booking.com in Maremma. una presentazione curata da Chiara Albergoni e Alexandra Macchioni per #JMO17

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#JMO17 Booking.com e la Maremma

  1. 1. Booking.com e la Maremma: sfide e opportunità Chiara Albergoni, Alexandra Macchioni | 3 marzo 2017
  2. 2. Agenda. Travel trends Company highlights Innovation Grosseto Area Opportunities
  3. 3. 1996 Founded in Amsterdam 1,154,000+ Properties worldwide 43 supported languages 24/7 customer service 187+ 13,000+ Employees COMPANY highlights. 114milions+ Verified Guest Reviews 12,500+ Affiliate Partners 26 milions+ Recommended Destinations Avg room nights booked every 24H 1,200,000 Offices worldwide 2005 Priceline Group (PCLN)
  4. 4. + 200 employees + 96.000 property partners 1st Office in Italy in 2006 11 permanent offices 2 seasonal offices Rimini Booking.com in Italy Lecce Venezia Roma Bolzano Milano Sorrento Catania Firenze Genova Verona Viareggio Olbia
  5. 5. OurPeople.
  6. 6. is to help leisure and business travellers, whatever their budgets, easily discover, book and enjoy the world’s best places to stay. Our mission
  7. 7. Travel trends
  8. 8. New trends. Travel seen as a new experience Reasons to travel Source: Tripbarometer 2014 “Travel Psychology” (39.000 interviewed) Feel local culture Live unique and interesting experiences Enrich own cultural knowledge Broad horizons 36%55% 44%71%
  9. 9. Visit a new place 74% Flight prices 71% Accommodation price 68% Learn something new 67% Wheather 64% Terrorist Attack fear 63% Try something new 63% Important factors when planning a trip. Source: Tripbarometer 2016 (34.000 interviewed)
  10. 10. Friends/Family/colleagues recommendations 51% Reviews/comments on travel blogs (or similar) 34% Personal experience 33% Institutional tourist webpages 17% Social media 12% Travel guides book or travel magazines 9% Main source for information. Source: Eurobarometer 2016 (30.000 europeans interviewed)
  11. 11. JAN 2017 DIGITAL WORLDWIDE KEY DIGITAL STATISTICAL INDICATORS INTERNET USERS 3.77 BILLION PENETRATION: 50% ACTIVE SOCIAL MEDIA USERS 2.8 BILLION PENETRATION: 37% UNIQUE MOBILE USERS 4.92 BILLION PENETRATION: 66% ACTIVE MOBILE SOCIAL USERS 2.56 BILLION PENETRATION: 34% Source: Hootsuite
  12. 12. JAN 2017 DIGITAL IN ITALY KEY DIGITAL STATISTICAL INDICATORS TOTAL POPULATION 59.80 MILLION URBANISATION: 69% ACTIVE MOBILE SOCIAL USERS INTERNET USERS 39.21 MILLION PENETRATION: 66% 28.00 MILLION PENETRATION: 47% ACTIVE SOCIAL MEDIA USERS 31.00 MILLION PENETRATION: 52% UNIQUE MOBILE USERS 50.77 MILLION PENETRATION: 85% Source: Hootsuite
  13. 13. Now. 2020. 3.2 billion connected people 7.6 billion connected people 17 billion connected objects 52 billion connected objects 40% of search done by voice 200 billion searches per month by voice
  14. 14. Customer expectations are changing.
  15. 15. What are we developing based on this
  16. 16. Connecting Partners & Guests
  17. 17. Destination & Passion Finder. Destination Finder new platform made for users. Innovative algorithm, creating more personalized trips . Revolutionary search concept not only cities based on interests & passions Innovation and development, following true travellers’ needs
  18. 18. Introducing Booking Experiences
  19. 19. Booking Experience. •  Mobile-based AI platform for Ios & Android •  Amsterdam, Rome, Paris, London and Dubai. New York City in the fall •  Free QR code •  “Personalized, relevant and timely suggestions”
  20. 20. Attractions Pass
  21. 21. WebMarketing.
  22. 22. Marketing. France Germany UK Spain Italy Poland Sweden Australia USA – Jordan & Chelsea Japan Brazil
  23. 23. Grosseto Area alcuni dati
  24. 24. Provenienza degli ospiti Maremma Coast Grosseto Area
  25. 25. Finestra di prenotazione e Durata di soggiorno
  26. 26. Report sull’andamento notti prenotate YtD
  27. 27. #lavorobenfatto 1. Disponibilità 16 mesi di prenotabilità, restrizioni, diverse tipologie di alloggio... 2. Pricing Tariffe in linea col mercato, promozioni, tariffa (base) non rimborsabile, programma Genius… 3. Contenuti Foto principale, foto in alta risoluzione, tag, informazioni e servizi, contenuti personalizzati... 4. Reviews Punteggio generale, rispondere oppure no... Disponibilità Pricing Contenuti Reviews
  28. 28. DISPONIBILITA’ BookingSuite - Area Opportunità - Analytics PRICING BookingSuite - Area Opportunità - Analytics - Promozioni CONTENUTI Area Opportunità REVIEWS Pulse - Area Opportunità
  29. 29. Product Innovations Opportunity Center Offering you opportunities to boost your property’s performance.
  30. 30. Analytics
  31. 31. Visibility Booster Possibile geolocalizzazione
  32. 32. “Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut.” Mary Jane, Account Manager “Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut.” Davey Jones, Account Manager “Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut.” Min Ho Song, Account Manager PROMOZIONI
  33. 33. Pulse – Accomodation App Calendario Prenotazioni Messaggi e oltre…
  34. 34. Stop wishing, start doing.
  35. 35. Environment Inclusive Tourism Cultural Heritage Projects to improve our destinations
  36. 36. Turn tourism into a force for good! Supporting a group of extraordinary startups to scale their businesses and impact globally Working together toward a more sustainable future for the global tourism industry.
  37. 37. GRAZIE MILLE! All references to “Booking.com", including any mention of “us”, “we” and “our” refer to Booking.com BV, the company behind Booking.com™

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