Running out of ideas? We have some creative marketing ideas for you, and more tips on improving your neighbourhood website! For further inquiries, please feel free to contact us anytime at support@parkbench.com.

1. Client Support | support@parkbench.com | 1-866-721-3807 | Facebook, Twitter, & Instagram: @parkbenchteam
Parkbench REALTOR®
Mastermind: February 8, 2016

2. Client Support | support@parkbench.com | 1-866-721-3807 | Facebook, Twitter, & Instagram: @parkbenchteam
Mastermind Overview
1. Big Wins
2. Key Learnings
3. Creative (non Parkbench) Marketing Ideas
4. Ideas to improve Your Neighbourhood Website:
A. For Realtors
B. For Businesses & Professionals
C. For Schools
D. For Homeowners
5. Conclusion
6. Goal Setting

3. Client Support | support@parkbench.com | 1-866-721-3807 | Facebook, Twitter, & Instagram: @parkbenchteam
Video Interviews - Try them if you can
1. It takes more effort, and that’s why they work better
2. Video content is more engaging than written content
3. If you do a video interview, STILL write a written summary for SEO purposes

4. Client Support | support@parkbench.com | 1-866-721-3807 | Facebook, Twitter, & Instagram: @parkbenchteam
Start FAST and Build Momentum
Congratulations to Kim Avery who has built 9 relationships in 7 days!

5. Client Support | support@parkbench.com | 1-866-721-3807 | Facebook, Twitter, & Instagram: @parkbenchteam
Shoot for the stars & build relationships with whoever you want!

6. Client Support | support@parkbench.com | 1-866-721-3807 | Facebook, Twitter, & Instagram: @parkbenchteam
You can blow up your sphere of influence with your Parkbench Neighbourhood Website
1. Alternative Medicine
2. Naturopaths
3. Jewelry
4. Accountants
5. Wine Makers
6. Painting
7. Pizza
8. Skincare
9. Bakery
10. Hair Salon
11. Flower Shops
12. Funeral Planning
13. Eye care
1. Restaurants
2. Coffee Shops
3. Psychologists
4. Mortgage Broker
5. Clothing Retail
6. Yoga
7. Postage & Courier
8. Event Planning
9. Marriage Counselling
10. Security Companies
11. Flooring
12. Tattoo Parlour
13. Massage Therapy
1. Juice Bars
2. Frozen Yogurt
3. Car Dealership
4. Dentist
5. Chiropractors
6. Physiotherapists
7. Photographer & DJ
8. Personal Trainers
9. Investors
10. Lawyers
11. Movers
12. Home Stagers
13. Interior Designers
This is a sample of the people Parkbench REALTORS® have built relationships with
1. Pet Stores
2. Contractors
3. Bars & Pubs
4. Musicians
5. Chamber of Commerce
6. Antique Stores
7. Graphic Designers
8. Principals
9. Fitness Gyms
10. Wedding Planners
11. Auto Body Shops
12. HVAC
13. Plumbers

7. Client Support | support@parkbench.com | 1-866-721-3807 | Facebook, Twitter, & Instagram: @parkbenchteam
REMEMBER: take a picture with the person you are interviewing
Missed Opportunity GAINED Opportunity
take advantage of the power of social media

8. Client Support | support@parkbench.com | 1-866-721-3807 | Facebook, Twitter, & Instagram: @parkbenchteam
REMEMBER: the more you put in, the more you get out
take advantage of the law of reciprocity

9. Client Support | support@parkbench.com | 1-866-721-3807 | Facebook, Twitter, & Instagram: @parkbenchteam
Remember WHY you are doing this: build relationships & get clients
It’s easy to “go through the motions”…don’t.
Become a leader in your community.
Become an expert about your area.
Become a power connector.
Build deep relationships.
Get client & referrals

10. Client Support | support@parkbench.com | 1-866-721-3807 | Facebook, Twitter, & Instagram: @parkbenchteam
Creative Marketing Idea: show your true self
Typical Flyer. Typical Photo Insert your real self
Tips:
• Be Authentic
• Be Bold
• Be Seasonal
You might be
surprised how
many calls you
get

11. Client Support | support@parkbench.com | 1-866-721-3807 | Facebook, Twitter, & Instagram: @parkbenchteam
Creative Marketing Idea for Luxury Real Estate Clients: rent their favourite car
Research your clients favourite cars…or even just ask!
Do something
remarkable
and they will tell
their friends

12. Client Support | support@parkbench.com | 1-866-721-3807 | Facebook, Twitter, & Instagram: @parkbenchteam
Creative Marketing Idea: Buy 100 small coffees from a local business
because you have a Parkbench Neighbourhood Website, you’re guaranteed to increase your database
1. Interview a local coffee shop
2. Ask them if you can buy 100 small coffees
to give as a reward to their loyal customers.
3. Then let them know: because they can offer
a reward for a review, on the
(Neighbourhood) Website, for free, they can
offer a free small coffee for a review, for the
first 100 reviewers, and you will pay for it all,
and then they can turn it off.
4. Then let Parkbench know they are
participating, and we will help set it up.

13. Client Support | support@parkbench.com | 1-866-721-3807 | Facebook, Twitter, & Instagram: @parkbenchteam
Creative Marketing Idea: give balloons for a new client’s house warming party
In the world of Instagram & Snapchat, do things that are picture worthy

14. Client Support | support@parkbench.com | 1-866-721-3807 | Facebook, Twitter, & Instagram: @parkbenchteam
Power Connecting Tip: Record more information on your smart phone
Content to Record
• Neighbourhood they live in
• What they do
• What they want and need
• What they like
You can deliberately build
relationships with people and
businesses that:
- want what they provide
- provide what they want, need
and like

15. Client Support | support@parkbench.com | 1-866-721-3807 | Facebook, Twitter, & Instagram: @parkbenchteam
How to get more results and save money
1. Refer another realtor who joins Parkbench, and get $250 off your next payment.
2. Invite a friend to the next Mastermind: March 7, 2016
3. Always give us feedback and ideas on how to improve our product, service,
and network of community minded, relationship based, and successful realtors.
Start by completing this survey (5min): https://www.surveymonkey.com/r/TYZS8CP

16. Client Support | support@parkbench.com | 1-866-721-3807 | Facebook, Twitter, & Instagram: @parkbenchteam
Write down your goals…right now!
1. What types of businesses do you need to add to your sphere of influence?
2. What professionals do you need to add to your sphere of influence?
3. Who are the most influential people in your area?
4. How many NEW relationships do you want to build this year?
5. How many loose relationships do you want to strengthen this year?