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Sonata Retail: Driving Retail's Foot Traffic
- 1. sonata Retail Driving Retail’s Foot Traffic
- 2. Who are we? Friendly, Hardworking, Mobile Media Experts work here Founded at the beginning of 2010, based in Madrid and with over 40 employees. TAPTAP is a company dedicated to offering services and technology in the mobile advertising industry with a clear wager on innovation and strong investment in R&D. TAPTAP is currently in the process of going international with the opening of offices in LATAM and the USA in 2013.
- 6. …but now, increasing smartphone penetration provides new opportunities… Source: comScore
- 7. …specially in mature markets where mobile+GPS brings location Source:Business Intelligence 1.2 Billion Smartphones Worldwide 770M GPS-enabled
- 8. What s near is more relevant: Mobile local ads work better 48% CTR Lift 40% CTR Lift 26% CTR Lift 5% CTR Lift Less Than 1 Mile Source:Business Intelligence 1 to 2 Miles 2 to 5 Miles 5 to 10 Miles
- 9. That s the reason why local mobile advertising is the fastest growing media segment worldwide Increasing from 2012 $1.2B to $9B in 2017 in the US alone Source:Bia/Kelsey
- 10. Next Big Thing
- 11. How Big is the Opportunity? e-commerce Sales vs. Total Retail $1,0 Trill < 5% Global E-commerce Global Commerce
- 12. Enter sonata Retail Driving Retail’s Foot Traffic
- 13. What is sonata Retail? Sonata Retail is the first global platform designed specifically to drive foot traffic to local businesses.
- 14. Customer Journey Step 1 Client sees your local ad while browsing on a smartphone/tablet Step 2 Your ad shows distance to business and information on your offer Step 3 Customer arrives at your local business
- 15. Who is it for? Aimed at local businesses with limited knowledge of the internet It’s fast and easy Local businesses do not need a website In three easy steps and in less than 5 minutes any local business can start reaching local customers on their mobiles and tablets
- 16. A very simple process to create a mobile local Campaign in 3 simple steps and in under 5 minutes 1. Register your business 2. Determine Time and Location for your campaign 3. Create your ad
- 17. Step 1: Easily define your business location(s) One, several, hundred or thousands of locations. Works worldwide.
- 18. Step 2: Define campaign influence areas By business location, competitors areas, high-traffic areas, by day of week, hour…
- 19. Step 3: Create Your Mobile Ad / Landing Page No need for Tech or Creative expertise. sonata Retail takes care of it.
- 20. Real Time Reporting You can monitor your campaigns and optimize them on the fly
- 21. A Performance Model for the Physical World Local Businesses only pay for the highest valued event
- 22. Local Businesses Pay for the Highest Valued Event Bringing real performance to local businesses
- 23. Demand based pricing means local businesses bid on time and space Pricing varies based on demand conditions, day of week, time of day...
- 24. How we do it? Our retail-optimized RTB algorithm does all the hard work for you Bids for local inventory RTB - 100 milliseconds Ads show on mobiles and tablets near local businesses Worldwide AdExchange Ecosystem TAPTAP Premium Network Arrive to Local Business Local Customers
- 26. Alvaro del Castillo Founder & CEO alvaro@taptapnetworks.com
Editor's Notes
- ----- Meeting Notes (9/10/13 22:43) -----Thank you for coming!My name is Alvaro del Castillo. I´m the CEO & Founder of TAPTAP Networks. Spain´s largest mobile premium adNetwork.
- ----- Meeting Notes (9/10/13 22:43) -----Today is the day we come out and present the world what we have been working on for the last 8 months.
- ----- Meeting Notes (9/10/13 22:43) -----My personal experience since 1999 has revolved around commerce. eEcommerce and good-old physical commerce. I helped start a .com in 1999 that sold mobiles online.
- ----- Meeting Notes (9/10/13 22:43) -----and I founded a retail company in 2006 that mainly sold premium rotiserie chickens.
- ----- Meeting Notes (9/10/13 22:43) -----Let me tell you…, my feeling while managing a physical retail store after a .com ecommerce (even back 1999) was like driving drunk and blind-folded. Not a good idea.
- ----- Meeting Notes (9/10/13 22:43) -----But things have changed since 2006. Smartphones have changed our lifes. Physical retailers now have an opportunity to start measuring marketing like online retailers.
- ----- Meeting Notes (9/10/13 22:43) -----This of course is true where smartphone penetration is highest.
- ----- Meeting Notes (9/10/13 22:43) -----Marketing is about reach and relevancy. What´s more relevant than physical presence? We already know that mobile local ads work better.
- ----- Meeting Notes (9/10/13 22:43) -----and that´s the reason growth of ad investment on mobile local campaigns outpaces all other media segments in the years to come.
- ----- Meeting Notes (9/10/13 22:43) -----the location layer brings higher relevancy and a new opportunities for physical retailers to embrace technology and data to drive decisions. And smartphones plus tablets empower this phenomenom.
- ----- Meeting Notes (9/10/13 22:43) -----Yes. Big is real Big. ecommerce is only a small portion of all commerce. Just % of sales occur online. The physical retail market is a trillion dollar market.
- ----- Meeting Notes (9/10/13 22:43) -----So about 8 months ago we started developing what we believe is the solution for local businesses to their greatest challenge…
- ----- Meeting Notes (9/10/13 22:43) -----Driving Foot Traffic. A global platform designed and developed with a retailers vision for a retailer´s biggest need.
- ----- Meeting Notes (9/10/13 22:43) -----We reach critical mass by leveraging todays vast amounts of local-level ad inventory and show local relevant ads on smartphones and tablets to users nearby.
- ----- Meeting Notes (9/10/13 22:43) -----A very easy to use platform, where as a retailer you don´t need to be an internet expert. You don´t even need a website. sonata Retail takes care of it.
- ----- Meeting Notes (9/10/13 22:43) -----The campaign set up process only takes about 5 min.
- ----- Meeting Notes (9/10/13 22:43) -----Easily define business or POI location
- ----- Meeting Notes (9/10/13 22:43) -----You define campaign influence areas. Retailers in Spain are already asking about bidding on competitor´s areas of influence.
- ----- Meeting Notes (9/10/13 22:43) -----and easily create your own ads and landing pages out of our templates…or you can also upload your own.
- ----- Meeting Notes (9/10/13 22:43) -----The platform offers real time reporting on the main, most important metrics that local businesses care for…and from where decisions on campaign optimizations are taken.
- ----- Meeting Notes (9/10/13 22:43) -----Our pricing scheme is also innovative….for physical retail that is. We are bringing a performance model to the physical world. Where local business only pay for actual & accountable results.
- ----- Meeting Notes (9/10/13 22:43) -----Our pricing scheme is also innovative….for physical retail that is. We are bringing a performance model to the physical world. Where local business only pay for actual & accountable results.
- ----- Meeting Notes (9/10/13 22:43) -----Our pricing scheme is also innovative….for physical retail that is. We are bringing a performance model to the physical world. Where local business only pay for actual & accountable results.
- ----- Meeting Notes (9/10/13 22:43) -----Quitar esta. poner antes de la anterior la de precios por eventos.