Nature 2.0 Presentation

TRACK DEEP DIVE
BUILD THE UNIMAGINABLE

HOST
Pep Rosenfeld
Boom Chicago

PROGRAM
13.00 BLOCK 1: Presentation Nature 2.0 Track
● Trent McConaghy, Founder Ocean Protocol - What is the grand narrative of Nature 2.0
● Rutger van Zuidam, Odyssey.org - Participating in the biggest blockchain and AI hackathon of the world
● Jan-Peter Doomernik, Nature 2.0 Track Lead - Nature2.0’s Hackathon challenge: Build the unimaginable
14.25 >> Break: time to connect!
14.45 BLOCK 2: Building Ecosystems & Communities
● Dr. Jaco Appelman, University of Utrecht - Life's Principles as a guideline for a healing society
● Ibby Benali, SingularityNET - The magic of AI
● Friends of Nature 2.0 - Ideas that you can join
15.55 >> Break: time to connect!
16.15 BLOCK 3: How can I build something that I can’t imagine?
● Boom Chicago - Get ready to Design the Unimaginable
● Wrap-up + Q&A - What does it mean to be part of a Nature 2.0 team?
17.45 >> Drinks: time to connect!

SPEAKER
Trent McConaghy
Founder Ocean Protocol

SPEAKER
Rutger van Zuidam
Founder Odyssey.org

We believe….
technology like blockchain, crypto currencies, AI, IOT,
open digital public infrastructure and the digital commons can unlock completely new ways of interconnected
mass collaboration
to establish the breakthrough progress we need in all fields of our society and all sectors of our economy.

Odyssey Hackathon
11-15 April 2019
Thursday April 11:
Arrive and register in Groningen
Masterclasses
Opening party in DOT

Odyssey Hackathon
11-15 April 2019
Friday April 12:
Grand opening
Validate & pivot
Saturday April 13:
Go go go!
Sunday April 14:
Jury assessment

@ 2018 - Presentation
Monday April 15:
Acceleration Conference
Odyssey Hackathon
11-15 April 2019

@ 2018 - Presentation
Team selection
Ultimate deadline to register
February 25

SPEAKER
Jan-Peter Doomernik
Nature 2.0 Track Lead

Is it possible to find a totally new narrative for the ecosystems of
tomorrow?
All those cool new things that are happening in the blockchain & AI
space

Building a commons, an
ecosystem towards abundance or
an ownerless ecosystem

Step 1
Start with a basic need or a big ownerless problem that
needs to be solved

Step 2
Rethink current value chain into a commons

Step 3: Can the ecosystem evolve towards
abundance?

Step 4
Rethink to maximize intrinsic motivation: who cares
without wanting to be the owner? Maximize!

Step 5
• Digital: Design as a global distributed service
• Build on one place it is everywhere

Step 6
Design the physical world to connect humans
• Design as a social and warm hub
• Create a movement/ intrinsic motivated crowd

Step 7
Rethink financing the intrinsic motivated movement to start
exploring and building M2M Ecosystems beneficial for society
• Radical cheaper: crowd sourced
• Accepted flaws of critical infrastructure
• Machines as investors

Let’s co-create
the future
http://Nature2.ooo
@nature2_0
http://bit.ly/tedxnature20
@JP_Doomernik
Jan-Peter Doomernik
Sr Business Developer
Department strategical transition
jan-peter.doomernik@enexis.nl
+316 52 57 06 08

SPEAKER
Dr. Jaco Appelman
University of Utrecht

BIO – WHAT?:
LIFE'S PRINCIPLES AS A GUIDELINE FOR A
HEALING SOCIETY
“LEARNING ABOUT THE NATURAL WORLD IS ONE THING.
LEARNING FROM THE NATURAL WORLD—THAT’S THE
SWITCH. THAT’S THE PROFOUND SWITCH.”
JANINE BENYUS

Where do we need to transist to?

FROM DOING AS LITTLE DAMAGE AS POSSIBLE TO HEALTH &
DEVELOPMENT/REGENERATION

From doing as little damage as possible to health &
development/regeneration

BIOMIMICRY
• USING KNOWLEDGE OF BIOLOGICAL FORMS,
PROCESSES AND (ECO-)SYSTEMS TO COME TO
INNOVATIVE (SUSTAINABLE) SOLUTIONS.
• HABARI &
• WEATHER DATA PREDICTION
10
1

3 DIMENSIES 6 LEVENSPRINCIPES
18/24 STRATEGIES

HTTPS://WWW.YOUTUBE.COM/WATCH?V=WIIHDLHYFGO
REGIONAL COOPERATIONS

MUSSELS & VALUE MUSSELS POSSESS THE UNIQUE ABILITY TO
ATTACH TO WET, SOLID SURFACES SUCH AS
ROCKS, FISH, AND BOATS AND ARE ABLE TO
WITHSTAND STRONG WIND AND EVEN WAVES.
INDUSTRY
• PLYWOOD WITHOUT OFF-GASSING
• USE PROTEINS/OR MACRO MOLECULES THAT
INHIBIT GROWTH TO SHAPE OBJECTS.
MEDICINE
• MUSSEL-INSPIRED ADHESIVES MADE OF SOY
TO AID IN SURGERY
ANALYSIS-SENSING
• EARLY-WARNING POLLUTION-SYSTEMS
• BIO-HEALTH INDICATORS
ECO SYSTEM SERVICES
• LAND-RECLAMATION,
• COASTAL DEFENCE AND FOOD
10
6

InterfaceFLOR: Evolution towards
restoration

MANGROVE STILL
TEAM PLANET, ALSO FROM ITALY,
LOOKED AT MANGROVES AND SALT
MARSHES TO FIND A SOLUTION FOR
LAND DEGRADATION AND WATER
SCARCITY IN COASTAL AREAS. ITS
MANGROVE STILL IS A DESALINATING
SOLAR UNIT THAT CAN PRODUCE
FRESH WATER FOR IRRIGATION.
11
0

HOLONIC INTEGRATED PRODUCE
SWARM: ICT
A TEAM FROM SOUTH AFRICA LOOKED TO
ANIMAL COLLECTIVES SUCH AS A FLOCK OF
BIRDS OR A SCHOOL OF FISH FOR
INSPIRATION WHEN DESIGNING THE
HOLONIC INTEGRATED PRODUCE SWARM
APP. THE PEER-TO-PEER NETWORKING APP
IS AIMED AT SMALL-SCALE, INTENSIVE FOOD
PRODUCTION SYSTEMS AND COULD HELP
CREATE LOCAL AND REGIONAL "SWARMS"
AND PRODUCE HUBS, FACILITATING
DISTRIBUTION AND AVOIDING WASTE.
11
1

ENERGY
EV-BATTERIES:
PROBLEM: USE OF SILICON:
IT SWELLS AND SHRINKS AS THE BATTERY CHARGES AND DISCHARGES. OVER TIME, THIS
CAUSES CRACKS TO FORM AND THE SILICON BECOMES BRITTLE, PUTTING A BIG CRIMP IN
BATTERY PERFORMANCE.
SOLUTION: BIOMIMICRY ON A MOLECULAR LEVEL. POLYMERS ARE LONG MOLECULES
FORMED IN CHAINS. RATHER THAN STRENGTHENING THE BONDS THAT HOLD THE CHAIN
TOGETHER TO FORM A TOUGHER MATERIAL, THE RESEARCH TEAM WEAKENED SOME OF
THEM.
RESULT: A NEW POLYMER THAT BREAKS APART EASILY LIKE HUMAN SKIN, BUT THE ENDS
CAN QUICKLY FIND EACH OTHER AND FORM A NEW BOND.
11
2

CICADIA WINGS: NANO STRUCTURES
• VEINED WINGS OF THE CLANGER CICADA
ARE THE FIRST KNOWN EXAMPLE OF A
NATURAL BIOMATERIAL THAT DESTROYS
BACTERIA ON CONTACT.
• THE WINGS USE THEIR OWN PHYSICAL
STRUCTURE, UNAIDED BY BIOLOGICAL OR
CHEMICAL AGENTS TO TEAR BACTERIA
APART.
• RESEARCHERS HOPE TO MIMIC THESE
PROPERTIES WITH A NEW ANTIBACTERIAL
MATERIAL THAT CAN BE USED IN PUBLIC
PLACES.
11
3

SPEAKER
Ibby Benali
Marketing manager
& Data protection officer
SingularityNET

Faces of Crypto
Motivators of Brand Ambassadors
Drs. Ibby Benali

10 largest projects raised 25% of the
capital
Source: Fabric Ventures & TokenData Report
25%
In total 913 ICOs were held.
In 2017 ROI was 12.7x on tokens
(measured in fiat).
913
ICOs
12.7x
tokens

1. They became a co-owner of the ecosystem the company’s product is based on.
2. They can use the token or coin as currency to buy things on the company’s and other
compatible ecosystems.
3. Sometimes, the token or coin can be used as a voting ballot for the ecosystem.
4. The token or coin can increase or decrease in value. Therefore, the holder has a
financial interest in the project succeeding as he or she can also be seen as a trader or
investor.
5. Since the holder has a financial incentive for the project to succeed, the holder is
usually strongly present in the cryptocurrency community of the company to stay up
to date and to contribute to the development of the company. As token or coin
holders, they are involved in some way with the company and its community.
Participants in the Token
Economy

Crowdfunding involves an open call, mostly through the
Internet, for the provision of financial resources either in
the form of donation or in exchange for the future
product or some form of reward to support initiatives for
specific purposes.
Belleflamme, Lambert. & Schwienbacher (2014)

Crowdfundin
g
Blockchain
Blockchain + Crowdfunding The Ultimate Funding Machine
ICOs
&
STOs

Token
s
Token
Generation
Events
E.g. Voting Contracts
E.g. SingularityNET AI
Registry
Distributed Ledger
(e.g. Ethereum, NEO, or
a different blockchain).
Deployment of
Smart Contracts
DApps with utilities
for utility tokens or
wallet with security
tokens
Token
Economy

Paradigm
Shift Digital
Business
Connectivity
Creativity
Community
Collaboration
Convergence
Companies are trying to foster peer-
driven collective creativity in order to
develop innovative ideas.
The hyper-connected user often
feels part of a global virtual
world more than that they feel
part their country (Prensky,
2001).
Mass collaboration is based
on four principles, namely
openness, peer-to-peer,
sharing and cross-border
work.
The convergence paradigm shift
stands for the unification of
information channels via the
internet.
Leveraging of digital platforms for community
benefits. Social movements and self-
organization of virtual communities occurs via
social media.

What roles do cryptocurrency community members
take, how do they experience the cryptocurrency
communities, and what can blockchain
marketers learn from this for their strategies?

Research Demographics of Participants
Method: Qualitative
Conventional Content Analysis
Participants: 11
Selection Criteria:
Participated in an ICO
Active on Telegram
No prior connection with the
researcher
Developer Male 20
Trader Male 27
Investor Male 33
Developer Female 24
Community Member Female 23
Volunteer Male 38
Volunteer Female 29
Community Member Male 18
Employee Male 27
Investor Male 24
Trader Male 21
Role Gender AgeDemographics

Results Informational Motivator
Where the sharing and exchange of information is important to the
participant, as well as specifically exchanging this with like-minded
participants and/or experts. (e.g., Hars & Ou, 2002; McKenna &
Bargh, 1999)
“By engaging with
these new technologies
you can build a
competitive advantage,
as few people possess
these skills”
“looking for financial
information and
indicators”
“collect ideas from
other projects and see
what they are doing”

Results Self-Discovery Motivator
Where one establishes one’s self through interaction with others by
seeking refinement in one’s own thinking or by connecting the self
with external phenomena. (McKenna & Bargh, 1999)
“I never thought about
a different way of
governing, and now I
do”
“it is like you discover
some sort of freedom
through technology, as
it is all in your control
what you do with your
money, and your data.”
“when I read about
government
as a service, my mind
was blown”

Results Social Integration Motivator
Where one is motivated by building social relationships with others
that are like-minded, in order to combat loneliness and find support.
(e.g., McKenna & Bargh, 1999; Wellman & Gulia, 1999).
“at home I cannot talk
about these topics,
nobody finds them
interesting... at all”.
“same here, if I
mention crypto one
more time to my wife,
she will kill me
[laughing].”
“actually strong developer
communities are probably
something I am attracted
to automatically, I never really
thought about needing to join a
community for social
purposes, but I think it is
actually taking that role”.

Results Social Enhancement Motivator
Where one is motivated to participate for the validation one is
getting from the community and the building of social status
(Baumeister, 1998; Hars & Ou, 2002).
“it is nice to hear thank
you from the
community for what I
do”
“the team
members of the project
often talk to me and
give me extra insights,
which I really like”.
“insider information”.

Results Entertainment Motivator
Where one is participating to have fun and to relax
(McKenna & Bargh, 1999).
“sometimes I make
technical analysis charts
on tradingview, just to
make people go crazy. I
really don’t know how to
do technical analysis.”
“I am just addicted to
finding gifs and
spreading these all
over Telegram”
“turning on my
computer with Bitmex
and Reddit and a beer
is the best thing ever”.

Results Financial Motivator
Where the participant would like the token prices to see
going up to make a profit.
“by just talking to other
community members
about what they think
would happen with the
price, and make an
estimate based on
that”.
“I try to manipulate the
price down sometimes
in the chats, I think I
have been successful a
couple of times”
“I like to get bounties to
convert to bitcoin”

Results Professional Development Motivator
Where the participant wants to develop themselves professionally
through interaction with the project, learning about code, or using other
resources that may be beneficial.
“Practicing with code
of new technologies
helps me get used to
it”
“there are not a lot of
resources or courses I
could follow, so the
best way to learn it is
to get your hands
dirty”
“I try to commit to code
for projects I am
interested in applying
to”

Results Company-Community Relationship
Communication is key, but note, different communities have different
needs.
“Especially for me as a volunteer, I get very annoyed when a company does
not communicate timely or delivers on time... I am defending them and
communicating for them…”
A developer, on the other hand, pointed out: “some people are just too
dependent on getting constant updates, they are better off learning to code
rather than getting a thousand updates every day for every single change on
Github” The dev also noted that “part of this is getting the information
resources right”, meaning dev documentation and easy on boarding should be
part of the strategy.
The traders and investors pointed out that “it is especially harmful if a company
stays quiet about their financial updates”.

Roles and Main Motivators
Overview
Role Main Motivators
Developers Informational, Social Integration, Professional Development
Volunteers Self-discovery, Social Integration, Social Enhancement
Traders Financial, Informational, Entertainment
Investors Financial, Informational
Members Self-Discovery, Informational
Employees Informational

Conclusion Applications for Marketers
For marketing managers this indicates that building cryptocurrency communities
could be done by enabling the right motivators for the user roles you would like to see
more.
By taking the desired user role and building a campaign around this, marketing managers can grow
their cryptocurrency communities in a way that suits them the best, and thus eventually
create a durable and healthy community with the right balance so optimal participation and
interaction is facilitated (this balance may vary from project to project).
If marketing managers build crypto communities successfully, they may be impacting firm
performance as it was found that community participation and community commitment
drives brand loyalty, and thus positively impacts firm performance (Kang, 2004; Jang, Ko &
Koh, 2007; Thompson & Sinha, 2008)

Thank you for listening!
Any questions?
ibby@singularitynet.io
Request a copy of the paper via
ibby@ibbybenali.com Paradigm Shift
+
Motivators for
Participation
Self-discovery Information
Social Integration
Social Enhancement
Creativity
Connectivity
Collaboration
ConvergenceEntertainment
Community
Financial
Professional
Development

SPEAKER
Peter Ros
Founder Permanent Beta

Join us & help all nature 2.ooo tracks!
www.permanentbeta.nl/build-the-unimaginable/

SPEAKER
Jurrien Roossien
Food4all

SPEAKER
Saskia van den Muijsenberg
BiomimicryNL

A new hope:
Plants saving plants to combat
climate change
The ecosystem strikes back:
Create distributed resilient
ownerless ecosystems
Looking for some last Jedis:
Develop DAO, digital twin, local
data, commonize healthy food
systems
How night frost is transforming the way we think about ownerless systems

function as bridge between biology and digital solutions

Using 3.8 billion years of research
data to build ecosystems based
on abundance and cooperation
BIOMIMICRY FOR THE
COMMONS MEETUP
@ bit.ly/join-biomimicry
habari.biomimicry@gmail.com

SPEAKER
Arash Aazami
Founder Kamangir

internet of energy
universalright.org kamangir.eu @arashaaz

we burn 500 million years worth of
resources in 500 years
99,9999%
the required saving on fossil fuel consumption to match
our use with the earth’s replenishment

towards the internet of
energy:

peer to peer self-balancing
multi-carrier ownerless-ready

“all connected machines will
exchange energy with one
another…
…peer to peer, from a multitude of resources,
automatically, in every suitable form”

origin peer
transaction
DLT &
AI
balance
towards an automated and abundance-based global energy system

• Current activities:
• Design for automated Smart Multi Commodity Grid in
province of Zuid-Holland
• Founding initial consortium (collab RvO/NL Govt)
• Define design principles IOE (w/ Enexis, Gasunie)
• Initial developments of protocols and preparing for first
physical testcasing (TU Delft, Green Village)
• Lead m2m track at largest blockchain hackathon April
’19

dream.develop.do
universalright.org
@arashaaz

SPEAKER
Lewis Freiberg
Director of Ecosystem IOTA

RULES
Rule #1: Project needs a solid business case
Rule #2: You need a plan to attract investors
Rule #3: Idea must appeal to basic human needs, power and
scarcity

GUIDELINES
Guideline #1: Cooperation (NOT Competition)

GUIDELINES
Guideline #2: Abundance (NOT scarcity)

GUIDELINES
Guideline #3: Forget the Business Case (and Build a Commons)

GUIDELINES
Guideline #3: Forget the Business Case (and Build a Commons)
Guideline #4: Guidelines #1, #2 and #3 Might be Wrong!

STEP 1
What is the basic need or big
problem you want to solve?

STEP 5
Design it as a global distributed
service

STEP 6
Design the physical part as a
social hub

WHAT DOES IT MEAN
TO BE A NATURE 2.0
TEAM MEMBER?

SUPPORTING TEAM
Video team
Maarten Penning
Niels van Wegen
Niek de penning
Bas Schoonen
Writing team
Krijn Soeteman
Stefaan Verdist
Graphic team
Robèrt Guérain
lotte de Wolde
Paul Micollo
Community team
Max Bouillon
Stefanie Schramm
Kim van den Berg
Research team
Age van der Mei
Marcel de Bruin
Tech support
Ibby Benali
(SingularityNET)
Lewis Steinberg
(IOTA)

Nature 2.0 heartbeat
Doable .. But
how??
Crazy narrative Explore buildabe
Prepare
buildable
Odyssey
Feb 23th Mar 13th April 10th
ODYSSEY
Apr 11th-15th
Today

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