The document discusses how media is becoming more complex and converging across different platforms. It notes that traditional TV ad campaigns have low returns on investment and many people skip ads. The document recommends not fixating on broadcast TV and becoming aware of different digital media agencies and business models. It also provides a list of qualities like being creative, empathetic, and able to learn that are important for candidates.

1. Jon Harman
Director of Media
@ The College of Law
1997 Ravensbourne Graduate

2. This is not a schematic to
get a JOB

3. Complexity Theory

4. These didn’t exist when I
graduated

5. It’s going to get more complex

6. ...and converge

7. Why is this Important?
...only 18% of traditional TV ad campaigns
generate positive ROI
90% of people skip these ads with DVR/ Sky
+
78% of people trust peer to peer
recommendations

9. Engagement

10. Cost of Not Engaging

13. http://www.youtube.com/watch?v=9EzNll1U2N8

14. 7 Things I Look For in a
Candidate:
1. How to predict consequences
3. How to be creative
5. How to Learn
2. How to empathize
4. How to communicate clearly
6. How to value yourself
7. How to live meaningfully

15. Advice:
Don’t fixate on broadcast TV
Open eyes to digital media agencies
and web video marketing agencies
Become aware of different business
models for media delivery

16. Need You to Turn the Tide:
http://www.youtube.com/watch?v=lhAr_UeroCk

17. http://card.ly/colmmu