'India Retail e-Marketing Study 2014 - Modern Retail Engagement – Instant. Disruptive. Smart.' This year the report is about Modern Retail with offline retailers jumping into online space and online retailers increasing their presence with physical store space. Additionally, the report marks the importance of customer engagement in a retail marketer's life and how different digital marketing channels help marketers to achieve this goal.

1. All Rights Reserved © 2014 :: Octane Marketing Pvt. Ltd.
Punit Modhgil
Founder Director
Octane.in
@modhgil
#ReTechCon14
@octanein

2. Disruptive Forces: India Retail
• Data
• Devices
• Digital

3. Targeted?

4. All Rights Reserved © 2014 :: Octane Marketing Pvt. Ltd.
Research Participants:
80 retailers, industry heavyweights to ambitious start-ups. Our research team
analysed feedback received from CXOs, Directors, Presidents & Vice-Presidents,
Business Heads and Marketing Managers. Reporting metrics were also analyzed
for the 900 million plus emails that go through the Octane platform per month
India Retail e-Marketing Study 2014

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Type of Retailers:
69% of our respondents being multi-brand retailers and the remaining 31%
representing single brand operations
India Retail e-Marketing Study 2014

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Primary Marketing Goals for Retailers: 55% of marketers voted Customer
Acquisition as primary goal, whereas with the rising competition in the retail
market and some consolidation, 26% of marketers voted for Brand Awareness
India Retail e-Marketing Study 2014

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India Retail e-Marketing Study 2014
Importance of Email Marketing: 67% marketer said they use the channel of
Email Marketing and think it important for their ROI and Customer
Engagement. 21% know the importance of email in their marketing cycle and
would start engaging with this channel

8. All Rights Reserved © 2014 :: Octane Marketing Pvt. Ltd.
India Retail e-Marketing Study 2014
Importance of Mobile Devices: 67% respondents saying that mobile devices
are important for their marketing plans. 21% said that they use it, however it’s
not focused and 12% haven’t yet updated their marketing activities according
to mobile platform

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Cart Abandonment Program: 11% of the retailers have implemented the cart
abandonment program, while 57% of the retailers don’t have any cart
abandonment program and 16% of the retailers said that they plan to use this in
the near future
India Retail e-Marketing Study 2014

10. Using Technology for Marketing

11. Online Marketing Initiatives go Social

12. Importance of Email Marketing continues

13. Print gains momentum in Offline

14. Improving Consumer Engagement

15. Improving Consumer Engagement

16. e-Marketing’s contribution to Revenue

17. How to get the best out of
#EmailMarketing in 2014
• User controlled, Content led
• 100% Opt-in
• TransPromo
• Progressive Profiling & Personalization

18. How to get the best out of
#EmailMarketing in 2014
• ‘Send’ is 1/3rd of the project
• Programmatic & Not Ad hoc
– Automated triggers
– Part of CRM and not standalone
– Welcome program, Cart Abandonment program,
WinBack program, Predictive
• Responsive, responsive, responsive
• Measure, test, measure, test-> A, B, C…

19. Thank you and
let’s continue our
conversation…
#ReTechCon14
@octanein
octane.in/research