Best practices, tools and samples for planning and executing a successful webinar, including:
• How to create your webinar “action plan”
• Marketing deliverables for driving registration and attendance
• Key actions for infrastructure setup
• “Must haves” for the day of the webinar
Presenter: script and evaluate supporting features like Polls, survey, supporting content
Demand generation: the most complex – the focus of this presentation
Can be shorter and possibly even a little longer, depending on the event type and the complexity of your organization
Webinar objective “inform prospects about a new upgrade opportunity”Scope out the topic (overview vs. demo) PresentersPresenter format (use of video)Define the audience Time zone restrictions Languages restrictions Will drive:>> Communication mix>> Define the webinar platform Define the teamProducerPresenter Promoter MarketingOther team (data base, legal, corporate marketing, designers copy writers etc)