El Webinario Esponsoreado fue dictado por Martin Caraoghlanian - CEO & Co-Founder de www.adCuality.com
Martín presentó la plataforma de adCuality a partir de la cual es posible conocer con detalles sorprendentes dónde y cómo pauta tu competidor online.
adCuality es una herramienta que facilita la toma de decisiones, hacer un seguimiento de la propia pauta y benchmark de display advertising.
En el webinar se recorrieron los procesos técnicos y metodológicos para la recolección de la información.
Slides from the CEO of Latitude, Alex Hoye, presented at the Online Marketing Show in London looking how to integrate search engine marketing with other online and offline marketing channels.
Slides from the CEO of Latitude, Alex Hoye, presented at the Online Marketing Show in London looking how to integrate search engine marketing with other online and offline marketing channels.
WebSpectator Ad Exchange Network is the world’s first and only real-time ad viewability solution that creates a live audience by measuring the actual time spent viewing ads, videos or any multimedia element. This revolutionary technology inaugurates a new advertising era, providing a win-win-win scenario for the whole industry: better audience engagement and monetization for publishers, added value and control for advertisers, with granted brand exposure and new efficiency metrics and insights, and most importantly, the best consumer experience, only made possible by WebSpectator’s real-time technology. For more information, please visit www.webspectator.com or follow @WebSpec on Twitter.
RocketROI for Apartum: +72% investment, +97% conversions.Benedetta Giungi
RocketROI is top #6 agency in Europe, leader in PPC optimization and SEM in Southern Europe.
Most nominated agency at Google Premier Partner Awards 2018, RocketROI has won the Mobile Innovation Award 2018.
Learn how we made it here.
For more case studies: https://www.slideshare.net/BenedettaGiungi/rocketroi-case-studies/BenedettaGiungi/rocketroi-case-studies
Top 10 Best Ad Networks for Publishers by @monetizemoreMonetizeMore
There are countless ad networks and sifting through them all to find the top ad networks for publishers is difficult. Direct selling to advertisers requires a high amount of resources, resources most publishers don’t have. So, most publishers opt to partner with ad networks to fill ad inventory to monetize their sites. Here are our Top 10 ad network picks for 2016.
This presentation will covered the display advertising ecosystem & how display bought & sold, including overview of key players & concepts like, Real Time Bidding, Ad Exchanges, Demand Side Platforms, Data Management Platforms & Ad Servers.
GTS:
Guaranteed Time Slot
GTS is the win-win
solution for publishers
and advertisers.
Publishers monetise properties
by effective time-spent, increasing
inventory and revenue.
Advertisers now pay for the effective brand
exposure time with their audience, increasing
budget efficiency and ROI.
Michael Rucker (OmniVirt ): Monetizing VR/AR: Case Studies and Lessons Learne...AugmentedWorldExpo
A talk from the Life Track at AWE USA 2018 - the World's #1 XR Conference & Expo in Santa Clara, California May 30- June 1, 2018.
Michael Rucker (OmniVirt ): Monetizing VR/AR: Case Studies and Lessons Learned from the Advertising Industry
Big brands and publishers are starting to use 360/VR/AR in their marketing and have been finding great success even though many of them are just starting out and experimenting. This talk will provide developers, content creators, brands, and publishers alike with insights on how to use these mediums and sustain their businesses financially with advertising.
http://AugmentedWorldExpo.com
This deck introduces the ABX ad testing system, a paradigm shift in how companies can evaluate their paid and pre-test media. Their model conforms to the rules of faster, cheaper, deeper and better.
Digital Marketing Training In Bangalore1saitarun12500
www.nidmindia.com
Unlock your potential with NIDM, Bangalore – the beacon of digital marketing excellence! Established in 2011, NIDM offers transformative courses designed to propel careers into the digital realm. With 12 years of unmatched expertise, 30,000+ success stories, and a curriculum tailored for real-world success, NIDM is your gateway to limitless opportunities in the dynamic world of digital marketing.
#digitalmarketing #socialmediamarketing #webdesigning #graphicdesigning
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com for CTV ad campaign now.
Adwords Training in Hyderabad, Online Adwords Training Classesvenkatesu b
Web Vidhya is a one stop destination for trainings on vertical range of web services and technologies. We provide unparalleled Training services by using modern technologies to provide expert knowledge to the students throughout the world. Our data scientists will consistently update their knowledge to customize the course curriculum for providing top class training services to our clients.
http://webvidhya.com/adwords-training-in-hyderabad/
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads, and OTT advertising. CTV advertising campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. CTV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
WebSpectator Ad Exchange Network is the world’s first and only real-time ad viewability solution that creates a live audience by measuring the actual time spent viewing ads, videos or any multimedia element. This revolutionary technology inaugurates a new advertising era, providing a win-win-win scenario for the whole industry: better audience engagement and monetization for publishers, added value and control for advertisers, with granted brand exposure and new efficiency metrics and insights, and most importantly, the best consumer experience, only made possible by WebSpectator’s real-time technology. For more information, please visit www.webspectator.com or follow @WebSpec on Twitter.
RocketROI for Apartum: +72% investment, +97% conversions.Benedetta Giungi
RocketROI is top #6 agency in Europe, leader in PPC optimization and SEM in Southern Europe.
Most nominated agency at Google Premier Partner Awards 2018, RocketROI has won the Mobile Innovation Award 2018.
Learn how we made it here.
For more case studies: https://www.slideshare.net/BenedettaGiungi/rocketroi-case-studies/BenedettaGiungi/rocketroi-case-studies
Top 10 Best Ad Networks for Publishers by @monetizemoreMonetizeMore
There are countless ad networks and sifting through them all to find the top ad networks for publishers is difficult. Direct selling to advertisers requires a high amount of resources, resources most publishers don’t have. So, most publishers opt to partner with ad networks to fill ad inventory to monetize their sites. Here are our Top 10 ad network picks for 2016.
This presentation will covered the display advertising ecosystem & how display bought & sold, including overview of key players & concepts like, Real Time Bidding, Ad Exchanges, Demand Side Platforms, Data Management Platforms & Ad Servers.
GTS:
Guaranteed Time Slot
GTS is the win-win
solution for publishers
and advertisers.
Publishers monetise properties
by effective time-spent, increasing
inventory and revenue.
Advertisers now pay for the effective brand
exposure time with their audience, increasing
budget efficiency and ROI.
Michael Rucker (OmniVirt ): Monetizing VR/AR: Case Studies and Lessons Learne...AugmentedWorldExpo
A talk from the Life Track at AWE USA 2018 - the World's #1 XR Conference & Expo in Santa Clara, California May 30- June 1, 2018.
Michael Rucker (OmniVirt ): Monetizing VR/AR: Case Studies and Lessons Learned from the Advertising Industry
Big brands and publishers are starting to use 360/VR/AR in their marketing and have been finding great success even though many of them are just starting out and experimenting. This talk will provide developers, content creators, brands, and publishers alike with insights on how to use these mediums and sustain their businesses financially with advertising.
http://AugmentedWorldExpo.com
This deck introduces the ABX ad testing system, a paradigm shift in how companies can evaluate their paid and pre-test media. Their model conforms to the rules of faster, cheaper, deeper and better.
Digital Marketing Training In Bangalore1saitarun12500
www.nidmindia.com
Unlock your potential with NIDM, Bangalore – the beacon of digital marketing excellence! Established in 2011, NIDM offers transformative courses designed to propel careers into the digital realm. With 12 years of unmatched expertise, 30,000+ success stories, and a curriculum tailored for real-world success, NIDM is your gateway to limitless opportunities in the dynamic world of digital marketing.
#digitalmarketing #socialmediamarketing #webdesigning #graphicdesigning
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com for CTV ad campaign now.
Adwords Training in Hyderabad, Online Adwords Training Classesvenkatesu b
Web Vidhya is a one stop destination for trainings on vertical range of web services and technologies. We provide unparalleled Training services by using modern technologies to provide expert knowledge to the students throughout the world. Our data scientists will consistently update their knowledge to customize the course curriculum for providing top class training services to our clients.
http://webvidhya.com/adwords-training-in-hyderabad/
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads, and OTT advertising. CTV advertising campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. CTV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
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[WEBINARIO ESPONSOREADO] AdCuality "La pauta online revelada"
1. adCuality
Real-time on line advertising monitoring platform
adCuality Hunter 1.0 Technology
Most advanced predictive and monitoring technology
REVELANDO LA PUBLICIDAD ONLINE
Webinar desarrollado junto a OM Latam Academy
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Web. adCuality.com | Twitter. @adCuality
2. adCuality
adCuality is the first high precision
and real time on line advertising
monitoring for:
&
Publishers &
Aa Networks
Advertisers
& Agencies
Discover the on line advertising activity on
Display | Search | Social Media
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Web. adCuality.com | Twitter. @adCuality
11. adCuality
How it Works
adCuality doesn't need to make clicks
on ads to predict the advertiser and
the product shown on the banner
Pre-Base
PERMANENT
MONITORING
adCuality
Validation Team
Algorithm navigates more than
3,500 websites taking screens
captures and getting ads
Final Base
The ads captured from the
Algorithm is validated with our
human-based validation team
with a
98% of efficiency on ads
predictions
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Customers
Web. adCuality.com | Twitter. @adCuality
12. adCuality
adCuality
TECNOLOGIA LIMPA
NO hacemos clicks en los anuncios
1. Pérdida del precio pagado por los clicks
generados por el robot, los cuales pueden
ser cientos o miles, dependiendo de la
agresividad y duración de la campaña.
2. Alteración de las estadísticas de
efectivad de las campañas, al ser estas
afectadas por la propia medición.
Link de interes: http://blog.adcuality.com/conciencia-digital-adcuality-tecnologia-limpia/
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Web. adCuality.com | Twitter. @adCuality
13. adCuality
Las 5 preguntas mas importantes de la publicidad online:
1. Quien
2. Donde
3. Como
4. Cuando
5. Con que
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14. adCuality
Para que le sirve a un medio o adnetwork conocer las 5 preguntas?
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Web. adCuality.com | Twitter. @adCuality
15. adCuality
adCuality Benefits for Publishers
Commercial Department
Editorial Department
Publishers & ad Networks
Strategic information for editorial
decision making
Increase sales trough knowing
where advertisers invest their
money
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Web. adCuality.com | Twitter. @adCuality
16. adCuality
adCuality Benefits for Publishers
1. Mejorar la gestion con las agencias de publicidad
2. Mejorar la oferta publicitaria hacia las agencias y anunciantes
3. Actuar instantaneamente la gestion de venta con un anunciante que no pauta
en tu medio
4. Desarrollo de contenidos especiales ajustado a lo que buscan los anunciantes
5. Eficientizacion absoluta del tiempo comercial
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17. adCuality
Para que le sirve a una agencia o anunciante conocer las 5 preguntas?
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Web. adCuality.com | Twitter. @adCuality
18. adCuality
adCuality Benefits for Advertisers & Agencies
ACCOUNT DEPARTMENT (Agencies)
MARKETING DEPARTMENT (both)
Strategic information for
the new accounts uptake
Strategic communications
and offers of competitors
Agencies &
Advertisers
MEDIA PLANNING DEPARTMENT (Both)
Enrich you media plans
knowing new web sites
for advertising
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ART DEPARTMENT (Both)
Know about the
advertising creative of
competitors
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Web. adCuality.com | Twitter. @adCuality
19. adCuality
Other uses and benefits
Certify the execution of an ad on a web site
Detect ads on high-risk web sites:
- Gambling websites
- Erotic websites
- Illegal downloads or torrents
- User-Generated Content websites
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20. adCuality
Available reporting modules
adCampaigns
High-detail reports
adStats
- Share of Voice
- Evolution of adCampaigns Impressions
REAL TIME with daily update of advertising campaigns for all reporting modules
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24. adCuality
adCampaigns
8 different and simultaneous search criteria:
Time
Creative Formats
Platforms
Products
Industries
Publishers
Advertisers
Publishers category
Csv reporting export
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25. adCuality
adCampaigns
Get the ad on screen capture with context
Context
ad
Campaign
certification
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34. adCuality
adStats _adMedia
Share of Publishers
You can discover how advertisers
spend their advertising money on the
different websites and newspapers.
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38. adCuality
Algunas cuestiones basicas
1. La herramienta trackea absolutamente todos los anuncios de un pais?
2. Como puedo estimar la inversion?
3. Yo creo que el anunciante “x” debe estar 1ero y no 2do
4. Como se mide facebook?
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