Why are a football club, from a village of 4,000 residents, that plays in Football League 2, globally relevant? Their vision, mission & brand have seen them awarded the title of "The World's Greenest Football Club" by FIFA. Their decision to go vegan has attracted a global audience of over 4 billion people. They have 100 fan clubs worldwide. They reported an annual profit of 7 figures. This team is relevant by anyone's standards & their bold strategy is helping them future proof their fanbase. Watch & learn...