3. INTRODUCTION
Our business system is very much a part of our way of
life. Business activities in our environment have shaped
the lives of many business people into their lifestyle of
living. Your ability as a business person to understand
how this amazing system works is essential to the
achieving all that are possible for you in the society. This
knowledge can help you help you to learn. Below are vital
factors that can guarantee you success in your chosen
field of endeavor.

4. THE 10 D’S OF BUSINESS SUCCESS
1. Dream
2. Desire
3. Decision
4. Direction
5. Due process
6. Determination
7. Diligent
8. Delegation
9. Discipline
10. Dynamism

5. 1. DREAM
Daring to dream in starting a business is the first
criterion which is anchored on meaningful vision.
Dream will propels a good business leader who has a
vision of the way things could be, and can come up
with creative ideas.

6. 2. DESIRE
Progress with a plan to actualize your dream
imperative to the business will be your desire to excel.
Without such desire you can count on being just another
employee. Your entire existence in the business world
must be centered on an uncompromising dedication to a
standard of excellence in every aspect of your business.

7. 3. DECISION
The ability to make good decision is one of the most
important skills of the successful people. Every great
leap-forward in life is preceded by a clear decision and a
commitment to action. All high-achieving business men
and women are decisive in their thinking and in their
actions.

8. 4. DIRECTION
Successful people have a defined sense of purpose and
direction in every area of their lives including business.
Therefore, as a business person, the more definite and
focus you are, the easier it is for you to make better
decisions on your priorities and the use of your time.
Also, the clearer you are about what you want, the more
motivated and determined you will be to accomplish it.

9. 5. DUE PROCESS
The ability of a business organization to follow
standard ethical business rules and regulations on its
day-to-day activities forms the major factor that
guarantees business success. Due process must be
compromised by a leader in attaining and
maintaining durable business success.

10. 6. DETERMINATION
To be a successful business person, you must
resolute to be the best in your field of business. More
than any other thing, this will assure you of great
success. Determination will propel you have onward
and upward progress. It will motivate and inspire
you.

11. 7. DILIGENT
Getting to the top in business and staying there
requires hardwork. There is no substitute for hardwork
in a business pursuit. This will enhances you to be
credibly intelligent and retain more details.

12. 8. DELEGATION
The ability of a leader to give his subordinates the
authority to carry out specific responsibilities on his
behalf contribute greatly both to the development and
success of a result-oriented business organization. A
good business leader will not be afraid to delegate tasks
to the component people.

13. 9. DISCIPLINE
A major secret to meaningful business success is the
discipline which is otherwise referred to as self-control.
In business, you feel good about yourself and your
activities to the degree to which you know that you are
in control of situation around you. The ability of a
business leader to stay focus in pursuing and achieving
his overall business visions in the midst of numerous
activities is integral to the concept of discipline.

14. 10. DYNAMISM
The creativity of a business leader to carry out a
particular task or service in a distinctive form among
other competitors serves as a catalyst for business
success. Also, dynamism demonstrated by a goal-
oriented business organization fosters diversification of
its products and services.

15. CONCLUSION
One of the most common qualities of successful
business people is they are intensely action oriented.
They are proactive in business dealings. These also take
initiative and when they hear a good-workable idea, they
act on it immediately.
Based on personal research, I have found that all the
successful, happy, dynamic, prosperous and growing
businesses practice all the aforementioned principles
consistently in virtually everything they do.