1. INTRODUCTION
Our business system is very much a part of our way of life. Business activities in our
environment have shaped the lives of many business people into their lifestyle of living. Your
ability as a business person to understand how this amazing system works is essential to the
achieving all that are possible for you in the society. This knowledge can help you help you to
learn. Below are vital factors that can guarantee you success in your chosen field of endeavor.
THE 10 D’S OF BUSINESS SUCCESS
1. Dream
2. Desire
3. Decision
4. Direction
5. Due process
6. Determination
7. Diligent
8. Delegation
9. Discipline
10. Dynamism
1. DREAM: Daring to dream in starting a business is the first criterion which is
anchored on meaningful vision. Dream will propels a good business leader who has a
vision of the way things could be, and can come up with creative ideas.
2. DESIRE: Progress with a plan to actualize your dream imperative to the business
will be your desire to excel. Without such desire you can count on being just another
employee. Your entire existence in the business world must be centered on an
uncompromising dedication to a standard of excellence in every aspect of your business.
3. DECISION: The ability to make good decision is one of the most important skills
of the successful people. Every great leap-forward in life is preceded by a clear decision
and a commitment to action. All high-achieving business men and women are decisive in
their thinking and in their actions.
4. DIRECTION: Successful people have a defined sense of purpose and direction in
every area of their lives including business. Therefore, as a business person, the more
definite and focus you are, the easier it is for you to make better decisions on your
priorities and the use of your time. Also, the clearer you are about what you want, the
more motivated and determined you will be to accomplish it.

2. 5. DUE PROCESS: The ability of a business organization to follow standard ethical
business rules and regulations on its day-to-day activities forms the major factor that
guarantees business success. Due process must be compromised by a leader in attaining
and maintaining durable business success.
6. DETERMINATION: To be a successful business person, you must resolute to
be the best in your field of business. More than any other thing, this will assure you of
great success. Determination will propel you have onward and upward progress. It will
motivate and inspire you.
7. DILIGENT: Getting to the top in business and staying there requires hardwork.
There is no substitute for hardwork in a business pursuit. This will enhances you to be
credibly intelligent and retain more details.
8. DELEGATION: The ability of a leader to give his subordinates the authority to
carry out specific responsibilities on his behalf contribute greatly both to the development
and success of a result-oriented business organization. A good business leader will not be
afraid to delegate tasks to the component people.
9. DISCIPLINE: A major secret to meaningful business success is the discipline
which is otherwise referred to as self-control. In business, you feel good about yourself
and your activities to the degree to which you know that you are in control of situation
around you. The ability of a business leader to stay focus in pursuing and achieving his
overall business visions in the midst of numerous activities is integral to the concept of
discipline.
10.DYNAMISM: The creativity of a business leader to carry out a particular task or
service in a distinctive form among other competitors serves as a catalyst for business
success. Also, dynamism demonstrated by a goal-oriented business organization fosters
diversification of its products and services.
CONCLUSION
One of the most common qualities of successful business people is they are intensely
action oriented. They are proactive in business dealings. These also take initiative and when
they hear a good-workable idea, they act on it immediately.
Based on personal research, I have found that all the successful, happy, dynamic,
prosperous and growing businesses practice all the aforementioned principles consistently in
virtually everything they do.